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Bad Bunny Super Bowl Halftime

First, no matter what the NFL believes, "football" in the rest of the world is what we call "soccer".

I think the NFL knows and understands that. Where is the World Cup taking place this year? In the US. So obviously FIFA is trying to expand its audience in the US. That's what the NFL is trying to do with other countries. Nothing wrong with that. Its incumbent on all professional sports leagues to seek to grow their sports in other countries. If the NFL can bring new eyes to its sport by having an artist like Bad Bunny sing during it's trademarked Super Bowl, then that serves their purpose.
 
Second, Bad Bunny is not an "international icon". He is very popular among Spanish speaking youth, predominantly in the nations surrounding the Caribbean Basin. Once you get away from that zone, his interest declines rapidly.

Wrong again.

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In 2025, the most-streamed album globally was, of course, Bad Bunny’s “Debí Tirar Más Fotos” followed by the “KPop Demon Hunters” soundtrack


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Bad Bunny became the first Latin act to sell out a stadium in Italy and Poland and to sell out two stadiums in Portugal. He is also the first Latin artist to sell out multiple stadiums in France, and no Latin act has sold more tickets than Bad Bunny in Sweden and the United Kingdom.

 
Even if his massive popularity was confined only to the United States and the Caribbean nations, he'd still be an international icon. Baseball is an international sport even if it's only wildly popular in a half-dozen far-flung countries. David can be pedantic at times, so I'll step up and and be the same on this linguistic matter here!
 
Somewhat related: Bad Bunny won two Grammy Awards, including Album of the Year. He used the occasion to speak about ICE:


Grammy host Trevor Noah joked that because of his performance on the Super Bowl, Bunny couldn't perform on the Grammys. But Trevor managed to coax Bunny into singing a few notes.
 
Somewhat related: Bad Bunny won two Grammy Awards, including Album of the Year. He used the occasion to speak about ICE:


Grammy host Trevor Noah joked that because of his performance on the Super Bowl, Bunny couldn't perform on the Grammys. But Trevor managed to coax Bunny into singing a few notes.
Explain the "joke," please. The Super Bowl performance hasn't happened yet. Your oddly phrased reference to "his performance on the Super Bowl" -- shouldn't that he "AT the Super Bowl"? -- indicated that it has. And even if the reference was clear, that the game and BB's performance are a week away, why would that prevent him from performing on the Grammys? Different network? Resting his vocal cords? I honestly don't get it. Explain why it was funny.
 
the game and BB's performance are a week away, why would that prevent him from performing on the Grammys? Different network? Resting his vocal cords? I honestly don't get it.
Rehearsal time for the Grammys would likely conflict with rehearsal time for the Super Bowl.

You don’t think artists just show up and create a performance out of thin air, do you?🤔😝
 
Explain the "joke," please. The Super Bowl performance hasn't happened yet.

Correct. There's apparently some "exclusivity" period where he can't perform on another TV show (or on another network) within a certain period of time. Noah brought it up, and Bad Bunny agreed. It was a running joke for a couple segments, until a mariachi band came out.

If it still doesn't make sense, blame the producers of the show. I'm just reporting what they said.
 
By "African World Cup," David, do you mean the 2010 World Cup hosted by South Africa, or this year's African Cup of Nations?
I meant the World Cup held in Africa. Were it Africa only, it would not be a "World" cup. Then, of course, we have a "World Series" in baseball and baseball is actually practiced and followed in maybe a dozen nations; I guess "world" is whatever you want it to be.
 
More news about Mr. Bunny from tonight's Grammy Awards:


I just noticed that sitting next to Bad Bunny was Gloria Estefan.
He's actually a really nice guy. I disagree with some... not all... of his politics, but he is very generous and has a number of childrens charities and organizations on the Island.
 
Wrong again.

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He is able to bring together Latin American immigrants in places like France... where Paris even has a SER owned Spanish language FM station. And he has had a couple of crossover hits, but his songs are very lyric based and depend on knowing Spanish to enjoy. And, the lyrics are in Puerto Rican, so they are relatively harder to understand in Mexico or Argentina or even Spain (that said, there is a cult following of Puerto Rican slang in much of Latin America due to the fact that the majority of reggaetón artists are Puerto Rican).

Remember, to fill a stadium or venue in Sweden or Poland takes a number in the low thousands, not millions. That stadium in Poland holds 56,000... there are many more than that of Hispanic migrants working and living in Poland. This is like the argument that there should be a country FM in NYC because many country artists sell out venues like the MSG; one auditorium or stadium full of fans does not equal the cume of several million needed in NYC to sustain a significant radio station.

I was part of the station in Puerto Rico that broke his first hits just about a decade ago... KQ-105.

American Rap going back 40 years has lyric-centered content that makes the songs far less relevant both in countries where English is not spoken widely or where the cultural nature of the songs does not relate to other nations.

The fact that his songs get huge stream counts is not unusual. Look at the Luis Fonsi / Daddy Yankee or some of the Enrique Iglesias songs that are in the billions of streams... in fact, "Despacito" is the most streamed non-novelty song (Baby Shark) in the world.
 
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I think the NFL knows and understands that. Where is the World Cup taking place this year? In the US. So obviously FIFA is trying to expand its audience in the US. That's what the NFL is trying to do with other countries. Nothing wrong with that. Its incumbent on all professional sports leagues to seek to grow their sports in other countries. If the NFL can bring new eyes to its sport by having an artist like Bad Bunny sing during it's trademarked Super Bowl, then that serves their purpose.
That is a valid point. However, the will subject themselves to the same criticism... but more intense... that they got with Shakira even though Shakira has had her biggest hits in English.
 
He's actually a really nice guy. I disagree with some... not all... of his politics, but he is very generous and has a number of childrens charities and organizations on the Island.

His appearance on the Grammy awards really personalized him a lot. He was funny, articulate, and charismatic. All the things you want in an artist. Of course only a fraction of the population watches the Grammy awards. Today I'm reading a lot of mischaracterizations of what was said. But I would say it was a good night for Bad Bunny, and helpful in broadening his appeal to English-speaking Americans. It was also a good night for Puerto Rico, because he reminded the audience that the island is part of the US.
 
What's the point of a halftime show without a football game?

Because legally they can't in any way imply that their concert has anything to do with the NFL's trademark event.
 


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