Well first off you gotta have someone that knows radio AND IS STILL IN IT. The current folks calling the shots not behind the mic,do not qualify. Second you got to have talent. Imagine that? Only Hal Jay, Terry Dorsey, Chapman,and Bo Roberts are left but bounded by restrictions of the aforementioned group. The other quit having sales personnel program a station or cluster of stations, and quit spinning the numbers to show success,plus quit using numbers now to illuminate success,when yearly numbers show listeners are leaving radio. Actually care about the on air presentation and have some quality to it,not quantity. Allow each market to have their own station they can identify with not an homogenized assembly line of dullness. Eliminate 1-800 contest,and request lines and reinstate local numbers with real contests that relate locally. No more banking calls to be played two weeks later at most. Voice tracking should be kept to 30 and sixty second spots. Actually have news reported not what compliments a popular talk show host.Eliminate talk shows, and that will save insurance on high blood pressure medication for middle age white males.
If you can't do the above,,eliminate all the stations and as one said, reboot like its 1922.
