The majority? LOL- like I said, your very hard to take as a serious commentator. You just don't know what your talking about, do you?rbrucecarter5 said:Good ratings don't necessarily mean good stations. Why don't you add the ratings for iPods, satellite, and steaming into the equation and see the steady decline of radio over the years. It is a trend that radio ignores at its peril - at some point the majority of listening will be to stations and sources out of the market - if not already.
But okay, let's say that satellite radio is goingto be the death of radio. XM was founded in 88, Sirius in 1990.
http://en.wikipedia.org/wiki/XM_Sirius_Merger
And how badly have they killed radio in that time? They have a total of 18.5 million subscribers. Out of a total of 300 million people in the country. If my rough math works out, that's 6% of the population that even HAS a receiver. And I've got one in my new car, and only listen to it on occasion. The total number of subscribers doesn't necessarily relate to the amount of LISTENING. I've got friends who listen to Howard in the morning, and local radio the rest of the day. So even there, having a subscription to Xm/Sirius doesn't prevent someone from still consuming local radio.
And I think people like you, who just want to complain and whine for the good old days neglect to see possibilites of why IPOD or streaming usage may be up, and why that doesn't necessarily effect radio listening. I own a satellite radio, and I also own an IPOD. And it gets it's most usage in my thrice-weekly trips to the local gym. The gym where I got such crappy reception on my walkman radio that I didn't even bother to use it after the first couple of tries... Again, having one new source of programming (my IPOD) hasnt detracted from my other use of other sources (radio) because I'm using it in a different style and place.
Same with streaming. When does most streaming listening happen? (I'll answer my own question, because I seriously doubt you're ina position to know the answer).
During workdays. Sit in on a focus group or a listener panel (oh, that's right, you're not really in a position to do that and know what real listeners might actually say) and you'll find that people listen online because they can. With the spread of high speed internet, PC's on every desk, etc, there's more people listening online because there's a way for them to do it. And with headphones, often a way for them to do it without the boss knowing much about it. Where a boss might frown on a boombox blasting the local station,and employees arguing over what station should be the 'at work station', with streaming a dozen people can all listen to their own favorite station without driving their coworkers nuts.
And here's a little clue for you. the stream is encoded for PPM. If people hear it, the PPM hears it, and stations get credit in their ratings for it.
Don't believe me, go to the source.
(and by the way Moderators this is the 6+ that Arbitron says we can C&P freely without violating fair use acts
http://www.arbitron.com/radio_stations/home.htm
So KVIL's stream for december did better than 5 other radio stations did broadcasting at full power. Using an antenna, a transmitter and all that stuff.45t KHVN-AM Gospel 0.2 0.2 0.2
48t KWRD-FM Religious 0.1 0.1 0.1
48t KVIL-FM Stream Adult Contemporary ~~ ~~ 0.1
48t KNTU-FM Jazz 0.2 0.2 0.1
48t KLAK-FM Adult Contemporary 0.3 0.1 0.1
48t KKGM-AM Southern Gospel ~~ 0.1 0.1
48t KGGR-AM Religious 0.1 0.1 0.1
54 KFXR-AM News Talk Information ~~ ~~ 0.0
~~ KZMP-FM World Ethnic 0.1 ~~ ~~
Analysis Total 98.7 98.5 98.9
Market Total 100.0 100.0 100.0
~~ No reportable exposure to this outlet was received for one or more days during the selected survey. The outlet may have been off-air, not encoded or reported under Arbitron's Total Line Reporting procedure, with reportable exposures reported under the primary outlet.
But wait, you're the one that said streaming was going to kill radio right? So in December, playing Xmas music, the point where KVIL's ratings are the highest they've been in YEARS, the streaming got a .1 That's it. a 0.1.
Yep, I can see how streaming is going to kill terrestrial radio. :
So lets see, we've got satellite radio, that still hasn't EVER made a quarterly profit, and streaming, that in a best case scenario gets a .1 rating, and that's going to kill terrestrial radio. Well, to quote Gary Coleman, what chu talking bout Willis?
(And disclaimer- I'm not writing either of those 2 mediums off, I'm just pointing out that IF things go as they are and IF radio doesn't adapt and change AT ALL, we're still talking decades before they even get in a position to topple radio from where they are at. And doesn't anybody really beleive that radio will just sit back and let that happen? 15 years ago nobody streamed their stations. then Mark Cuban figured out a way to stream IU basketball games, and a whole new industry was formed. Audionet then Broadcast.com. And now any number of imitators out there stream audio. It still requires content, presentation, etc. Stuff that radio stations used to (and some still can) excel at. Like I said, all I'm saying is don't write them off yet...