Sounds like the leagues are in a bit of a conundrum. They want
someone...Whether that be RSNs or another carrier to air their games, but on the other hand, Bally Sports, at least, seems short on cash - at a time when the NBA is about to renegotiate their TV and media rights.. If the recent, similar negotiations involving the NFL are any indication, the NBA may be hoping to greatly increase, perhaps double what they're currently getting. That's difficult to leverage if there's no networks or RSNs or carriers interested in or financially capable of doing it. While this article below doesn't mention games of individual teams and RSNs like Bally Sports, it does make it clear that the NBA is expecting a huge payday during the upcoming TV/broadcast/media rights negotiations:
The NBA is preparing to sell a $1 billion-worth exclusive package under its next TV deal, Michael McCarthy from Front Office Sports reports.
basketnews.com