As mentioned in one of my comments above (probably 2 pages back now as this thread has been busy), when watching NBA games on our RSN (Bally Sports), there are a few ads from casinos, law firms and the state lottery, but the majority of spots are from non-profits who probably paid very little, and there are a ton of them - Disabled American Veterans, Shriner's Hospitals, St. Jude's, save the animals, Wounded Warrior, Make a Wish, etc.Subscribers cancelling cable is just the tip of the iceberg. As BigA mentioned; the larger problem is diminishing advertising revenue during a season. A perfect storm. Falling revenues and increased costs in the form of broadcast rights fees. That's when the sh*t hits the fan, and the fan is made of *hit.