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Baseball On FM And AM: Phillies Games To Air On 94 WIP and 1210 WPHT

All depends on the actual bottom line and what, in their best estimation, could or couldn't be a viable option. They cold retreat to a music format (heck, Ben could theoretically be a better money maker), but where is there a viable hole, not some radio geek fantasy? Talk? Maybe.

There are markets with a viable, if not stellar, second sports station, including outside of dual-team-per-league markets. Maybe they're holding their own enough on the bottom line for now.
 
There are a few holes in Philly, but the problem is that they are very niche holes with small audiences. Such as the much trumpeted "dance" or "country classics" formats (which would not attract enough listeners to survive more than a book or two), modern oldies (too much overlap with WBEN-FM at the moment), hard alternative (overlap with WRFF and occasionally WMMR).

Plus, remember that for all its pretenses, WPEN-FM is still a move-in out of market station. Not quite a rimshot but not a full-market powerhouse. The possibilities for them are limited in Philly.
 
Pab Sungenis said:
There are a few holes in Philly, but the problem is that they are very niche holes with small audiences. Such as the much trumpeted "dance" or "country classics" formats (which would not attract enough listeners to survive more than a book or two), modern oldies (too much overlap with WBEN-FM at the moment), hard alternative (overlap with WRFF and occasionally WMMR).

Plus, remember that for all its pretenses, WPEN-FM is still a move-in out of market station. Not quite a rimshot but not a full-market powerhouse. The possibilities for them are limited in Philly.
Click to expand...
On another thread, you were very concerned with "PEN's cost" yet you don't seem to have the same concern with the cost for 94 IP with the Phils. BTW - I think it is a huge win for 94 to get the Phils and I do think they will recoup the cost. I just noticed a double standard at play.
 
Pab Sungenis said:
Plus, remember that for all its pretenses, WPEN-FM is still a move-in out of market station. Not quite a rimshot but not a full-market powerhouse. The possibilities for them are limited in Philly.
Click to expand...

<shrugs> I think there's plenty of room for two full-time sports stations in Philadelphia. After all, 50 miles up the Northeast Extension in the Lehigh Valley, two sports stations seem to do OK -- and, like Philly, the ESPN station doesn't have the Phillies or Eagles play-by-play.

Richard in Allentown
 
MDefl said:
On another thread, you were very concerned with "PEN's cost" yet you don't seem to have the same concern with the cost for 94 IP with the Phils. BTW - I think it is a huge win for 94 to get the Phils and I do think they will recoup the cost. I just noticed a double standard at play.
Click to expand...

I'm not "concerned." I was just pointing out that they could probably make a larger profit by going with music, and that's why I would not be surprised to see it happen.

As for the cost of 94 WIP, CBS is actually spending LESS with the simulcast. They blew up an underperforming music station for, essentially, a simulcast of an existing property.
 
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