Kiss is 8th in the market doing well not sure how they're low.
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before the Star burns out..
- Thread starter Radio-Bored-Op
- Start date
I’m banking star moves to 107.7\104.7. They might be working in boosting the signal. There is no real justification for keeping the wolf in the air
Moving STAR to 107.7 would be futile. The Wolf is expendable, but it's unlikely that the STAR audience would follow a generic format to an inferior signal. I doubt that Audacy is interested in any future investment on the Buffalo cluster...
The 107.7 signal is what it is and what it shall be. The transmitter plant, tower and antenna were upgraded during the Adelphia-Rigas years before Adelphia went belly-up and Rigas Sr., and one of his kids did time at the Club Fed. 107.7 is locked between Canadian FMs and immovable to the west-northwest. The 104.7 translator is arguably the best metro signal (as some owners prefer to call translators) in the market. Your assessment that Star's Hot AC format will shift from 102.5 to 107.7/104.7 seems logical. In all likelihood AC will outperform the mediocre attempt at Country that is now the Wolf. Time will tell ... tick, tick, tick
To add to that, a lot of listening is now shifting to online and smart speakers. The latest study says that nationally about 38% of listening is online or via app. In cars, 107.7/104.7 covers the market well enough to service listeners. IF Audacy doesn't sell off the market, it would make a lot more sense to move Star to 107.7/104.7 than to keep throwing money at the country format.
Commentary:
I personally believe Janet & Pickle is too much to " buy out" and acquire WKSE.
Say, if there are 18 months remaining with J&P , why spend ( example) 2.75 million for the three of them to bought out and then pay 5.75 m for the station;
wait it out, and pay 4 million 2025, second quarter.
Intellectual Property, or portions thereof including the format, remains property of the seller. The buyer purchases only the physical assets of the licensee: Transmitter, antenna & tower lease/ownership, audio equipment, boards, old used Fidelipac carts with rattling tension bars, banged-up headphones and beat studio chairs. J&P stay on the the Audacy payroll.
I believe it may be a case of whole Enchilada or no Enchilada for the remaining properties.
EMF was a special case because they are the unique security that competition is not going to happen.
Selling one station at a time fails to secure that there will not be a boost in (head on) competition on the dial...something Entercom/Audacy has been bending over backwards for YEARS to avoid.
All you have to do is put Star on WWKB! 
KIDDING!
KIDDING!Thank you for clarifying
Just because *you* ( not you specifically) don't listen doesn't mean there isn't competition. 92.1 not audible outside of WNY, and I am aware you are in Canada...
the dove mixes talk, but not preaching along with CCM, contemporary Christian music.
in addition, wdc×99/5 will preach or read more than talk, however, they will also play music and when they do, it sounds geared towards a younger generation; or an older crowd that appreciate the format.
" we shall see "
As I said, there is no head on competition anymore for Audacy, as there has not been for years, (locally) and I have been very clear about that.
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I am sorry...
thought you were referring to the incoming K♡Love format... my badge
But when they took over The Loop in Chicago (owned by the same company and at the same time) they "rebelled" too. I don't think EMF really cares, honestly. They know full well there is not a lot of crossover between Rock and Christian AC. Even in the case of Hot AC, they'll probably lose half the existing audience, but that doesn't matter. EMF doesn't live or die by ratings, they exist on donations. If they get 10% of the audience Star has, but 2% donate, it'll "be profitable" which will just go into buying more stations to complete nationwide coverage.
Depends. Are they going to declare "the audience was too young"
That would be one good excuse to move Star to 98.5 and keep country.
If not, it would be silly to abandon something that's working (better than country music)
for them.
They might not leave the air but they could shift the music slightly.
One day the format will be Hot AC as Star 1-0-2 point 5; the next day it will be K-Love. Quite likely, a significant number of Star's present P1 base of 35-54 Women won't be offended by the change and a significant number will like the new K-Love format as much as they liked the former Hot AC format. Could be the smoothest format change and ownership transfer in EMF's history.
Are you saying that the STAR format is so bland and disposable that nobody will notice the change? You could be right. I expect some of the audience will opt out of the new format. When does STAR finally meet its Maker? Boot Hill Cemetery is ready to welcome another dead format...
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