Don't confuse playlist with rotation. WTKU is trying, I think, to have a broad appeal to adult listeners of all formats. It plays a lot of local hits, especially on the weekends, with local personalities. How often those songs get rested and changed is a whole 'nother posting.
WMID is a heritage AM Top 40 '60's rocker. It, along with WIBG 99 in Philadelphia, were always a childhood dream to someday work at. I was blessed to have worked at both.
Now, WMID, is trying to cash-in on it's reputation. A very smart move. But you might as well be listening to an i-pod shuffle. Playing a 1958 Ricky Nelson or Telstar insturmental back to back with 1973 Hamilton, Joe Frank & Reynolds is jarring radio.
Does anyone remember a cartoon movie called "The Point"? It had a soundtrack by Nillson (Me And My Arrow) with a sympathetic boy named Oblio and his dog Arrow. He had a pointy head, and was the focus of ridicule. The moral of the story was having a point in one direction was a good thing, as a point in every direction is the same a no point at all (think a circle or ball).
I feel WTKU's presentation, with the mentioning of childhood stations (including the Jersey Giant) is a way for it's listeners to connect with the times of the songs. WMID is a point in every direction, with a presentation that says, I was once famous, listen to me. It sort of reminds me of the movie "Sunset Boulevard" with the silent screen star still thinking she's famous.
There's no jocks, old, incorrect liners boasting about a simulcast on 1230 and 1340, which ceased over a year ago, and ONE spot break after :45, with up to 15 sponsors. No matter the rate per spot, how would YOU like to be the 8th, 12th, or 15th commercial client?
