vsa said:Let's go to the original press release from Webcast Metrics and Andomedia back in August, 2004:
"...a revolutionary new platform for measurement of Internet radio audiences. In a manner far more accurate than standard broadcast radio ratings, Webcast Metrics monitors the size of a station’s audience and converts it to standard radio metrics including Average Quarter Hour, Cume, and Total Time Spent Listening...reports are derived from real data, rather than estimates based on small sample sizes...third party audience measurement..."
http://wmetrics.andomedia.com/home/templates/wcmt_template.asp?articleid=5&zoneid=1
Streaming clients include: Katz Media Group, CBS Radio, ESPN Radio, Radio Disney, Fox News Radio, Bonneville, Westwood One, Saga, Cumulus, Cox, etc.
http://www.andomedia.com/clients.aspx
The streets are deserted in Dallas. A couple of tumbleweeds bounce in the wind past the camera lens. Aside from the sound of a distant howling wind, several voices can be heard calling plaintively, "Radioman100.....where are you hiding? You seem to have completely disappeared from this thread. What are you afraid of? Internet radio?"