vsa said:
CBS reports revenue from audio streaming was up 400% over the last year! How well is HD radio doing?
Up 400% relative to what? How much is it netting vs. grossing? Given the new CRB royalties, your revenue could increase 400% and you could still lose money year to year, as companies like AOL and Yahoo are finding. Aside from that, the article you linked citing the 400% figure was referring to last.fm
not CBS Radio's streaming efforts. How's HD Radio doing?
It's not losing nearly as much money as the major streaming providers. It costs very little to operate, and nobody involved is expecting to make a profit with it at this point anyway.
vsa said:
Internet radio is capable of encoding for PPM, but why bother with estimates. Server data can provide exact listening figures in agency-friendly metrics without having to pay Arbitron a nickel.
Internet radio is NOT capable of encoding for PPM. Want to end up below the line? (For you webcasters, that's a radio industry term that means Arbitron has invalidated your ratings data because you were caught cheating.) If you don't believe me, give Arbitron a call. They do not allow encoding of streams because they are not a 100% simulcast of the main signal. Do you seriously think ad agencies want streams that cover up their spots included in station audience estimates?
The only way to get your stream included with Arbitron is to put a 100% simulcast on the web, but then you have a strictly money losing proposition with zero hope of recouping any of your loss. Not only that, you would end up paying CRB and AFTRA royalties.
So let's see what web radio has going for it...ridiculously high recording industry royalties and non-inclusion in Arbitron audience estimates which means you're effectively lowering your own ratings if people listen to you via your stream. Do you seriously think people that bill tens of millions of dollars a year with a terrestrial signal vs. thousands of dollars a year with a stream will compromise the golden goose just to continue putting their station on the web?
Oh yeah, your server data fantasy is just that - a fantasy. That kind of data could be
easily manipulated. It's not independent. It's not 3rd party data. Think the agencies will really buy into that? No. Do you think maybe that's why virtually all of radio's streaming ad sales are local direct?