Re: Okay, this is really starting to get to me
> Oh brother... I think everyone is speaking from different
> contexts and getting worked up about it. This was NEVER an
> attack on Oakenfold and Digweed. I think I can safely vouch
> for myself, MLII, and others by saying that we have a
> tremendous amount of respect for what they do. But what they
> do is success for the nightclub and concert arena scene. We
> were talking from an AMERICAN COMMERCIAL RADIO viewpoint.
>
> For radio, IT'S NOT THE DIE-HARD FANS THEY ARE INTERESTED
> IN. It's the GREATEST AMOUNT OF PEOPLE THEY COULD REACH.
> Period. Advertisers DEMAND familiarity and mass appeal on
> the airwaves, not ultra-niche formats that serve a few
> die-hard fans. Millions of dollars are at stake!
>
> Like it or not, DJ Sammy MOST DEFINITELY brought in numbers
> that stations could quantify for $$$, and opened up more
> programmers to the possibilities of dance music. That DJ
> Sammy track opened up greater chances of them even bringing
> in mixshows such as "Paul Oakenfold Presents" or even
> "RadioMixes Electronica" or "RadioMixes Dance". THAT DJ
> Sammy track, though some people consider them cheese (which
> is their right to say), greatly enhanced the chances for
> dance music on the radio.
>
> Yes, there are too many closed-minded programmers and group
> executives out there. We could all agree on that.
>
> MidwestClubber, your proposal for an underground dance radio
> station with mostly underground and electronica mixshows
> throughout the day will ULTIMATELY fail. It is way too
> niched. There is NO WAY that you could build cume on that
> model. There is absolutely NO WAY that you could attract
> advertisers to buy spots on a station based on that model.
> Even David Eduardo and MusicloverII will wholeheartedly
> agree on that. Radio, believe it or not, is NOT about
> breaking new music and genres. It's about MAKING MONEY. And
> before anyone waxes how radio should or should not be
> something, you are just barking up a tree with no branches
> until you could prove that it will bring in the $$$.
>
> Go ask Sirius about how popular their REMIX channel was,
> then find out which of their channels are bringing in the
> most listeners, and you'll see my point. Their biggest music
> channels are still MASS APPEAL. Ask any radio programmer.
> They want HITS, and only the HITS.
>
> Again, if a radio station does air Oakenfold, Tiesto, or
> other electronica mixes then the dance radio supporters here
> should all applaud them and support them. ANY form of dance
> music on the radio helps the dance music industry. And these
> programmers should be appreciated because they do have an
> open mind.
>
> But honestly, if you go to the majority of radio programmers
> and group executives in America by promoting dance music
> strictly from the Oakenfold/Digweed/Electronica angle, then
> the chances are more than great that you're going to be
> shown the door. That's a fact. Now if you could present a
> more balanced presentation of dance hits and throwing on an
> electronica mixshow in the overnights or weekends, then
> you'll have a slightly better chance. Your chances increased
> because you are potentially giving them HITS.
>
> Regarding playing 7 minute versions of tracks: There is a
> reason why 98.5% of the hits in the past several decades
> have an average runtime of 3%<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>