Too many of the same old same old names. Give someone new a shot.
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Best guesses for 107.3
- Thread starter vjm
- Start date
ericjbard said:
Is a second better than a format exclusive?
Will a 2nd AC bring more money than the only AAA?
Will a 2nd Country format bring more money than the only AAA?
The horrible debut of the AAA format really hurt that station. Never got out of the box.
Another question, will that Akron company invest in a real morning show on 107.3?
Capulet said:
This IS Cleveland: blue collar, strong ethnic population, older market. Not Denver, Seattle, or Portland, Oregon.
There are AAA exceptions...of course. But, at first glance....northeastern Ohio wouldn't seem to be a fertile area for AAA...at least for a radio station that needs to make money.
Look at aspects of the area from the way it actually is...not in a way that'd favor an indivdual's personal favorite radio format.
There are AAA exceptions...of course. But, at first glance....northeastern Ohio wouldn't seem to be a fertile area for AAA...at least for a radio station that needs to make money.
Look at aspects of the area from the way it actually is...not in a way that'd favor an indivdual's personal favorite radio format.
Tim said:
So you're saying...classic rock?
Somebody to give NCX a run for their money?
It could work if done the right way.
98.5 as it stands now is the only legitimate fulltime rock station in the Rock and Roll HOF city.
WMMS plays some rock, but as only part of their overall man-cave format.
WMJI play tunes from multiple genres (within the '64-'85 timespan)
The Lake does the same, but from a more recent vintage
And the (still current) V 107.3's AAA format goes all over the place, with more obscure stuff that really can't be pigeon-holed.
But no other (non-college) station can claim to be a rock station of any kind.
Thus if you want to appeal to the older, blue collar listener base, classic rock (70's and 80's stuff mostly) would be the way to go.
Now thus this mean bringing WONE (and busting out "The One for Rock and Roll" liners) up to Cleveland on 107.3, and perhaps simulcasting WAKR on 97.5 in Akron?
Who knows?
107.3 should start To Play Christmas Music Now!
They could have a creative Xmas music mix like no other station!
They could have a creative Xmas music mix like no other station!
vjm said:
I do not see a simulcast of WONE on 107.3 by any means.
Maybe for stunting purposes (especially if WNWV is forced into a nomadic existence when the sale closes) but not as a permanent format. And I'm being generous.
107.3 will not go classic rock. The format is aging as badly as the classic hits format is aging, if not moreso.
Tim said:
Is there a good place to find interactive demographic info like this? I'm not questioning you, I have just never found a website that will let me play around with the new demo information.
The last station I know of that attempted to compete with WNCX formatically was WMMS in the Nationwide era. For those that don't remember, former NCX PD Bob Newmann replaced Gorman, and the station dropped all of their alternative tracks a few months later, coinciding with the ill-fated arrival of Liz Wilde. It *might* have lasted longer than it did had not Jacor acquired Nationwide one year later (and the "Death of the Buzzard" stunt/flip to active rock took place... and there was the possibility that Jacor WAS going to blow up WMMS totally for a CHR outlet).
Even if Cleveland's an older city, I still wouldn't launch a classic rock outlet. There's little to no upside, especially if the format might not be able to last five years or more nationally (classic hits has also seen a resurgence with PPM, but how long will that last?). And it's no secret that people tune into WNCX because the station hasn't changed one bit, outside of morning drive, since 1996 - when Bill, Micheal and Paula each assumed their current airshifts.
Not to mention that RCRG is not in any way going to cannibalize WONE with a like format. Maybe if 107.3 has an alt-rock format of some sort, but NOT as a pure classic rocker. (Same principle with why a country format on 107.3 is practically impossible - they would be NUTS to cannibalize their ratings cash cow in WQMX.)
I'd just let WNCX own the market for classic rock for the next five years.
Even if Cleveland's an older city, I still wouldn't launch a classic rock outlet. There's little to no upside, especially if the format might not be able to last five years or more nationally (classic hits has also seen a resurgence with PPM, but how long will that last?). And it's no secret that people tune into WNCX because the station hasn't changed one bit, outside of morning drive, since 1996 - when Bill, Micheal and Paula each assumed their current airshifts.
Not to mention that RCRG is not in any way going to cannibalize WONE with a like format. Maybe if 107.3 has an alt-rock format of some sort, but NOT as a pure classic rocker. (Same principle with why a country format on 107.3 is practically impossible - they would be NUTS to cannibalize their ratings cash cow in WQMX.)
I'd just let WNCX own the market for classic rock for the next five years.
I'm not so sure "Classic Rock" has only 5 or so years left. Don't underestimate great programmer's abilities to re-invent the format, for one thing. Additionally, I was recently at KSU checking out their internet-only station run by students and for the short time I was in the air studio I heard "Kashmir" by Led Zepplin being played by the young man in the chair.
An old PD of mine from many decades ago once told me: "radio people won't ever think like average listeners...don't assume average people's views are the same as radio people...they aren't".
This guy is still in the business....is richer than 99% of the people in the business I know...and is considered a genius in media. He might have been onto something.
My point: college radio people are radio people/fans too....and don't always reflect the tastes of the typical consumer their ages.
This guy is still in the business....is richer than 99% of the people in the business I know...and is considered a genius in media. He might have been onto something.
My point: college radio people are radio people/fans too....and don't always reflect the tastes of the typical consumer their ages.
We shouldn't completely rule out the idea of WONE on 107.3.
I could see them moving the intellectual property to 107.3 and calling it 107.3 WONE, Ohio's One For Rock. This would free up 97.5 to do a couple different things.
97.5 Could become the markets ONLY true AC station "LITE 97.5"
97.5 Could become the markets ONLY true Oldies station
97.5 Could become the markets ONLY true Classic Hits station
Sure, it sounds crazy moving the format from one signal to another, but a few week simulcast could easily do it. Plus 107.3 puts a decent blanket over Akron and Summit/Medina/Portage counties. By keeping it generic as "Ohio's ONE for Rock" you could promote it for both Cleveland and Akron.
I could see them moving the intellectual property to 107.3 and calling it 107.3 WONE, Ohio's One For Rock. This would free up 97.5 to do a couple different things.
97.5 Could become the markets ONLY true AC station "LITE 97.5"
97.5 Could become the markets ONLY true Oldies station
97.5 Could become the markets ONLY true Classic Hits station
Sure, it sounds crazy moving the format from one signal to another, but a few week simulcast could easily do it. Plus 107.3 puts a decent blanket over Akron and Summit/Medina/Portage counties. By keeping it generic as "Ohio's ONE for Rock" you could promote it for both Cleveland and Akron.
97.5 Could become the markets ONLY true AC station "LITE 97.5"
And what demo would that attract? Females 55+?
97.5 Could become the markets ONLY true Oldies station
And what demo would that attract? Males 55+
97.5 Could become the markets ONLY true Classic Hits station
What do you mean by TRUE? WMJI covers that base very nicely, and The Lake is in the same area code with a lot of the music. Plus there is a lot of overlap in Classic Rock (WNCX) and Classic Hits.
And what demo would that attract? Females 55+?
97.5 Could become the markets ONLY true Oldies station
And what demo would that attract? Males 55+
97.5 Could become the markets ONLY true Classic Hits station
What do you mean by TRUE? WMJI covers that base very nicely, and The Lake is in the same area code with a lot of the music. Plus there is a lot of overlap in Classic Rock (WNCX) and Classic Hits.
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