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Best/Worst/Most Interesting TV Station Logos



There are two radio stations that currently uses the Westinghouse font. One is 1010 WINS and the other is WOWO Radio. They are the rare cases given that the last TV station to use Westinghouse font was Paramount owned WJZ-TV Baltimore prior to 2023. Currently WJZ-TV is known as CBS News Baltimore.
 
It reminds me of the recent logo used by Mexico's Televisa-Univision Channel 5.

800px-Canal_5_Mexico_logo_2014.svg.png
This is where I bring up the old saying, "it isn't creative unless it sells".

That logo is not easy to see, quickly, the "5" in it. The asterisk in the middle distracts from the integrity of the design: it looks like three random marks all put together.
 

KPLR-TV St. Louis at one point even used the Circle 11 Logo from WPIX-TV. But in KPLR-TV’s case they made the circle 11 under Koplar’s ownership mainly to promote their then Analog Channel on 11 in the 1980’s and 1990’s
KPLR-TV's "St. Louis 11" logo isn't the same as WPIX's 1969 "Circle 11", though they are similar. KPLR's logo incorporates the Gateway Arch in its design.544601574.jpg
 
Can someone explain this one?

WBAP-TV (KXAS-TV), Fort Worth.
WBAPlogofrom1960s.png

And the Westinghouse TV stations, prior to adopting the Group W font, had interesting logos themselves. (Couldn't find one for KPIX and I couldn't upload one for WJZ-TV)
02kdkatv3.jpgWKYC-TV_%281956%29.pngimage_thumbnail_300.jpg
 

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Can someone explain this one?

WBAP-TV (KXAS-TV), Fort Worth.
This was the "Ikonogenic" logo launched in 1963 as a one of the first attempts to create a single station "look" for graphics, sets, etc.
The logo lasted 10 years until being replaced by the "Star 5" in 1973, which continues in a slightly altered form to this day.

Forward to the 6:30 mark in this video:
 
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The ABC7 Logo it has to be one of the most recognized logos within Disney has used once they took over ABC and their owned stations three decades ago. Prior to the mid 1990's ABC O&O's had this variant where it was then known as the circle 7 logo without the ABC Logo attached to the circle 7 by G. Dean Smith. Also this widely recognized logo was originally meant for KGO-TV San Francisco prior to ABC spreading its use to the other O&O's and affiliates whose ABC affiliate is on Analog or cable 7 in their respective markets.
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ATN7 in Sydney, Australia, also used the "Circle 7" logo for a brief time in the late 1960s:


Image source: thisisbobbydarin.wordpress.com

An ever-so-slightly modified version of logo made another international appearance early this century on NTV7 in Malaysia--complete with a "NTV" circle where the "ABC" circle went in the WLS version of the design:

 
Here are some old newspaper ads that I found that feature what I think are some interesting TV logos.

NBC affiliate KCBJ-TV, Ch. 17, Columbia, MO, is now ABC affiliate KMIZ-TV.

ABC affiliate, & then semi-satellite of WSIL-TV, KPOB-TV, Ch. 15, Popular Bluff, MO, is now a full time satellite of ABC affiliate WSIL-TV.

ABC affiliate KMTC-TV, Ch. 27, Springfield, MO, is now MyNetworkTV station KOZL-TV.

Independent station KVNJ-TV, Ch. 15, Fargo, ND, is now Fox affiliate KVRR-TV.

Independent station KSPR-TV, Ch. 33, Springfield, MO is now defunct (This ad was printed months before they became an ABC affiliate.).
 

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The logos that KMOS-TV, Ch. 6, Sedalia\Warrensburg, MO & KCPT-TV, Ch. 19, Kansas City, MO used in the 1990's.
 

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I am probably the only one that liked WLUC - Marquette Michigan

images
They were using that logo when it was way beyond dated. Just like another station which is also now owned by Gray:

1743010547152.png
This logo was still being used up until the early 2000s, IIRC.
 
As for my list of "interesting" logos, I would put the 1994 (?) KPDX logo on that list, with the "9" making what appears to be half of a smiling face:

1743010775790.png


Then there was KASW 61 Phoenix when it signed on in 1995, with sort of a late-'60s look to it:

1743010848993.png
 

Interestingly prior to the Westinghouse font Used on KPIX they had a design where the CBS logo was attached to the KPIX logo of that era. Yes this happened 4 decades before they became owned by CBS directly in the 1994-1995 time frame.
 
KIRO in Seattle used an unusual logo when it introduced its short-lived "Out Of The Box" news format in 1993. The format included an open newsroom, CityTV-style standing-and-walking delivery, and the merger of KIRO's television and radio operations:


Source: Logopedia, Steven Shiftwell

This is how the format was introduced on the final newscast before "Out Of The Box" launched:


And here's the format (and logo) in action:

 
What was then WIIC-TV Channel 11 in Pittsburgh for a time used a stylized word logo that said e11even

Since there is only one L in eleven this sent English teachers in this area into a panic as suddenly none of their kids could spell eleven.
 


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