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Best/Worst/Most Interesting TV Station Logos



G Dean Smith's Circle 7 Logo aka ABC7 Logo was also used in the Philippines for GMA Network in the 1980's.
 


G Dean Smith's Circle 7 Logo aka ABC7 Logo was also used in the Philippines for GMA Network in the 1980's.

Thanks! Judging from this clip, it seems that GMA's flagship Manila station and all the local stations that broadcast on Channel 7 used the (slightly modified) logo, while the others also stuck to a visually similar stylized-number-in-a-circle theme:

 
That's interesting that GMA Philippines even used the Gold Circle 7 logo that was associated with KABC-TV in the late 1980-early 1990's. Here is KABC-TV version of the gold ABC7 Logo.


 

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Does anyone know the story behind these "red square/slanted number" CBS logos of the 1990s? They were used by at least one CBS O&O (KCBS in Los Angeles) and by several affiliates with various owners, mostly in the West. Was this the result of an ultimately abortive attempt, perhaps even initiated by CBS Corporate, to create a unified "CBS look" for local stations? A graphics company reusing the same idea? Or was it just a case of local station managers "borrowing" a visual approach that they liked?

Any guesses?


Source: Logopedia and others
 


From 1995-1997 WJCL-TV even borrowed a design from KCBS-TV from 1995-1997 but they remove the CBS Logo with their call letters.

Interestingly KPRC-TV Houston since 1996 uses a design similar to 1995-1997 KCBS design. But they use blue square slanted 2 but they remove the CBS Logo for the NBC logo for obvious reasons they are Houston's NBC affiliate.
 
I remember thinking in the early 1990s that the logo used by Weigel's WCIU in Chicago was terribly old-fashioned, and indeed, it was a 1960s design that decidedly looked like a 1960's design:


I never noticed at the time that the numbers "2" and "6" in the logo formed a stylized "U" (WCIU stood for "Chicago Independent UHF"; it was the city's first).

In fact, when the station ditched its ethnic/business/part-time-Univision format in 1994 and became a general-interest independent, it rebranded as "The U":

 
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That WCIU-TV logo goes back to at least 1975, when I first saw it, but not much further back. Here's one from 1972:

images
 
A postscript to our conversation about WCIU; Here's a 1971 clip of a sign-on and Stock Market Observer showing the station's rather plain logo of the time (and, yes, WCIU was still firmly in black and white and the time; it wouldn't switch to color until late 1974):

 



Here's an interesting one the TV 40 logo was not only used in Sacramento for KTXL but also in Arkansas for KHBS-TV from 1977-1997. As of 2025 KHBS-TV is currently owned by Hearst Media.
 
An interesting logo from French TV in 1975.
 

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The timeline in the first clip is wrong, by the way. The post-1979 sign-off looked like this:


In that period, TF1s main competitor, Antenne 2, used the saddest sign-off in the history of television, designed by Belgian artist Jean-Michel Folon:


So, yes, French television had a pretty distinct look back in the seventies.
 

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Here's a more interesting one WHYY-TV from 1997-2000 used a logo that comes close to looking like the Lazer 2 logo from Fox affiliate KTVU San Francisco. Except there is no channel 2 in Philadelphia due to that signal being allocated to New York. Not sure what WHYY had in mind when they designed this one in 1997.
 

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