TheBigA said:
Unfortunately, those aren't radio jobs. Those are computer programming, network connectivity, & web design jobs.
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Beth Adams and other staff axed at WHAM
- Thread starter Mark Giardina
- Start date
Unfortunately, those aren't radio jobs. Those are computer programming, network connectivity, & web design jobs.
SirRoxalot said:
They're content jobs. You always say radio is in the content business.
Saying the internet is computer programming and web design is like saying OTA radio is in the transmitters & towers business. If radio really is about content, then the technology shouldn't matter. For the most part, it's the same content. Steve Dahl and many others have found a way to do exactly what they did on air, online. You gotta grow and adapt. There was a time when radio was just AM and mono. Then it changed. This is just like that.
Hello...Knock Knock Knockin on Heavens door.... (Dylan '73)
Repeat: Prophecy fulfilled?
I'm seeing some shifting here..............
HDBG
BTW- I'm just watching from the sidelines...I have no disclosures nor conflicts of interest here. ;D
Repeat: Prophecy fulfilled?
I'm seeing some shifting here..............
HDBG
BTW- I'm just watching from the sidelines...I have no disclosures nor conflicts of interest here. ;D
The CC story made it to a New York Times blog:
http://mediadecoder.blogs.nytimes.com/2011/10/27/clear-channel-cuts-d-j-s-across-the-country/?hp
http://mediadecoder.blogs.nytimes.com/2011/10/27/clear-channel-cuts-d-j-s-across-the-country/?hp
TheBigA said:
Dropping Jack took place when Dan Mason returned in 2007. Also the Man stations went away except for one or two. The Man station in my cluster had the dubious distinction of at least one 0.0 book. That station is currently Sports and doing very well.
In 2008/9 some dayparts at some CBS stations went voice-tracked or automated...most of those cuts have been restored.
TheBigA said:
Absolutely correct. It's all about brand-building through killer content.
Great ratings AND page views. No more either/or.
Even better if Corporate picks up a post we wrote and syndicates it to all their stations. Plus for those of us in Country, if Townsquare picks up a post I wrote for my station website, and links it off their Taste Of Country.com...it's high-fives all around too.
One thing, however, about "the same content": You can't just re-purpose on-air content for web and call it good.
If by "the same content" you mean content consistent with the brand whether on-air or online, that's correct. And they drive each other.
Twitter and Facebook also drive on-air and online...plus some timely, entertaining content can come from both. So I watch and use them on-air (the station FB/Twitter, not my own!).
Taylor On Radio today reports that Clear Channel used a "Top 3" metric. If the air talent wasn't performing in the top three in the station's target demographic, he/she became expendable. Clear Channel also broke down the Cost Per Daypart for each of its stations. If the dollar amount exceeded the Cost Per Daypart set by Clear Channel corporate, local managers were told to seek alternate programming.
Yesterday, Cumulus cut KLOS' Jim Ladd, one Los Angeles' best know album rock/classic rock personalities. Ladd said he was shocked by his firing when he talked to The Orange County Register about his termination. The PD of KLOS also was sacked. If Cumulus is cutting established performers like Ladd, what's on the horizon for Cumulus clusters in Syracuse, Buffalo and Binghamton?
Yesterday, Cumulus cut KLOS' Jim Ladd, one Los Angeles' best know album rock/classic rock personalities. Ladd said he was shocked by his firing when he talked to The Orange County Register about his termination. The PD of KLOS also was sacked. If Cumulus is cutting established performers like Ladd, what's on the horizon for Cumulus clusters in Syracuse, Buffalo and Binghamton?
On-line radio is mostly juke box format. The most popular ones allow listeners to choose the songs that they wish to hear, or at least the artists that they wish to hear. There's precious little content other than music, and precious few jobs for the content that's not music-centric. And very little, if any, is targeted at local audiences unless it's digital streaming of OTA content.
Your "content creation" jobs are mostly ripping music into "the system", and maintaining the servers and connectivity that deliver that content.
Your "content creation" jobs are mostly ripping music into "the system", and maintaining the servers and connectivity that deliver that content.
Element9 said:
Has he been on drugs for the past ten years? Doesn't he read the trades? The company he worked for went into bankrutcy and was sold. If that doesn't get you prepared for the ax, nothing will. It's like these people at CC who were shocked they were fired. Who do they work for? If they worked for Apple, then I'd understand it. But it's radio!
If he really is as knowledgeable and as legendary as people say (I've never met him, though I read his book), then he shouldn't miss the radio gig at all, and he will probably get hired somewhere else, albeit at a huge pay cut. As I always say, if you're on the radio every day, you should have loads of career opportunities beyond the airwaves. You're a celebrity, dammit. You should be able to do TV, write a column, write books, and anything else that will showcase your talents. For God's sake, he's in Los Angeles! If he can't get some kind of media gig, then he's not really looking.
SirRoxalot said:
You really should stick with what you know, which obviously has nothing to do with the internet.
It's easy to criticize the bad work everyone else has done. It's a lot harder to build your own site, and show them the right way.
The fact is there are loads of local radio station sites that aren't music jukeboxes, that are filled with local content created by a staff of local people. But you'll never know about them because you don't look.
There should be no surprises...anywhere!!! This board knew it was coming...my cat knew it was coming.
Locals may survive.
As I pondered the ramifications of the fallout....I was reminded through one of my "interns" (back in the day) that has established a rather successful production company of his own..that it isn't just radio being affected. The trickle down effect will impact the "production" companies that provide the services needed for "creative" radio spot loads. I don't have to spell it out...everyone here knows what I mean.
The discussions here are rather futile. The Big Boys are strictly business (forget GOOD radio), and the local content GOOD radio frequencies are going to be fighting tooth and nail against technology (the transparent enemy).
The future is here.
Now what?
HDBG
Locals may survive.
As I pondered the ramifications of the fallout....I was reminded through one of my "interns" (back in the day) that has established a rather successful production company of his own..that it isn't just radio being affected. The trickle down effect will impact the "production" companies that provide the services needed for "creative" radio spot loads. I don't have to spell it out...everyone here knows what I mean.
The discussions here are rather futile. The Big Boys are strictly business (forget GOOD radio), and the local content GOOD radio frequencies are going to be fighting tooth and nail against technology (the transparent enemy).
The future is here.
Now what?
HDBG
Now what? Companies like CBS, and locally Entercom and Town Square, who invest more in programming, will continue to grow their product. Let's see if CC is right in its contention that their canned and syndicated programming will outperform their competition.
Meanwhile, Buffalo waits for Cumu-less to get around to their medium markets.
Meanwhile, Buffalo waits for Cumu-less to get around to their medium markets.
TheBigA said:
Yeah? And how many of them are making money - let alone making a living? The only websites that are doing real business are the ones that are attached to radio stations, and have a sales force that's being forced to sell on-line advertising in addition to on-air. And what's the net gain? Zero. The reality is that most businesses have an advertising budget, and anything that they add to the on-line side is either bonus, or subtracted from the on-air budget.
I guess that those CC folks axed in Rochester should be working on their website, huh? Or pursuing all those other opportunities that they were developing while working multiple jobs at the station, making personal appearances, interacting with social media, and growing CC's product for them.
SirRoxalot said:
Read my post again. That's what I said. I'll say it again, since you missed it.
There are loads of local radio station sites that aren't music jukeboxes, and are filled with local content created by a staff of local people. They're not computer programmers or web designers. They are local content creators who are more secure in their position than the DJ who still doesn't know how to use email.
You say it's all bonus? Read this article: http://www.radioink.com/Article.asp?id=2319130&spid=30800
I'm intrigued ;D The point is valid. The devils advocate says "now you put THAT into the hands of a third party". For argument's sake, we'll use the market leader Arbitron as an example. A whole new discussion will begin in the first sweep!!
Just sayin.
HDBG
Disclaimer: Being an armchair quarterback is easier when my ass isn't on the chopping block. I got chopped more than once.
A ...we've never gone tete-a-tete. But really? There are 2 kinds of jocks. The classic GOOD radio jocks who do what we're talking about here ---kick ass radio (and could give a crap about e-mail)...and the "new" jocks that carry a Droid into the studio to do their VT shift. So which one doesn't know how to use e-mail? ? (and ultimately, when you answer, does it matter?)
HDBG
[quoteDo you have a problem with DJs who work combo? Because typically the type of jock who has trouble with email also refuses to work combo][/quote]
What combo are you referring to? That has new meanings now. But to answer, anyone "refusing" to work anything in the radio industry is putting out the rope.....
And BTW....if they don't get e-mail...they might want to bite the bullet and learn, cause that's where the world is heading (and no corporate radio chain can protect them from it)
What combo are you referring to? That has new meanings now. But to answer, anyone "refusing" to work anything in the radio industry is putting out the rope.....
And BTW....if they don't get e-mail...they might want to bite the bullet and learn, cause that's where the world is heading (and no corporate radio chain can protect them from it)
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