Big Announcement On KRLD-AM 10AM

[radioaircheck]

The other question is: When will KRLD FM become all news? They could still carry Cowboys, Rangers and TMS (along with help from KLUV). Gotta simulcast on FM to get the younger demo and compete with BAP... just sayin'

What !! And get rid of Jagger?

 

[Bob E. Nelson]

The other question is: When will KRLD FM become all news? They could still carry Cowboys, Rangers and TMS (along with help from KLUV). Gotta simulcast on FM to get the younger demo and compete with BAP... just sayin'

I agree completely. Recall that KRLD tried "all news, all day" back in 2002 with less than stellar numbers. A simulcast is the ONLY way this could possibly work and, believe me, I *DO* want it work.

I'm in the older, undesired demo but even I now listen to WBAP's 96.7 facility instead of 820 KC [sic].

 

[LibertyNT]

Why would a CBS station use CNN?

plus CNN is already on 1190.
I think All news Could help 1080,
maybe they could try to be A lot like the old KEWS.
KEWS was successful until the tower fell down wasn't it?

But agreed they need to get good reporters. And make the presentation good.

Shoot maybe they could even get an FM.
its not like the Fan is doing all that great.

 

[grantchester]

KRLD was all news from 5:00 AM to Midnight for a couple of years, 2002-04. CNN was part of the mix, but not CNN newscasts. 9:00 PM-Midnight was mostly AP Radio, with CBS news and a local cast at the top of the hour and a lengthy (7-10 minute) cast at the bottom.
The rug was pulled out from under them in spring of 04, then talk returned in September of that year.
It's good that Ernie is going to be on with Mike in morning drive; two nice guys-both talented.
Now Ernie can start having those nightmare again, where he runs out of news copy and commercials 10 minutes before the top of the hour....
I wish them success.

 

[Barnum]

Salt Lake City is a good match for his doctor phil bullshit.

 

[dfaulkner]

Question is: When will it take place?

5am Monday.

 

[davideduardo]

A big difference is that Chicago is still a reasonably healthy AM market in contrast to Dallas. Plus market #3 is older demographically and less Hispanic (24.3% vs. 17.7%) than D/FW.

Chicago has multiple 1-A (former designation) clear channel stations and several more excellent signals. Dallas has fewer full market signals.

Chicago's median age is 33. Dallas' is 32. No difference of significance.

Dallas is 14% African American and 24% Hispanic. Chicago is 17% in each group. Ethnicity is about the same. And Hispanics have been a significant population group in Dallas for generations, meaning many are fully assimilated and as in need of news as anyone else.

Although I'll add KRLD to my presets and wish them nothing but the best, I don't see "all news, all day" working here. D/FW is in the sunbelt, which has not been a favorable environment for that format.

It generally takes a good facility in a top 10 market to be successful at all news. In the top 10 markets, we have New York, LA, CHicago, San Francisco, Dallas, Houston, Atlanta, Philly, DC and Boston.

Atlanta has only one decent AM signal, and it is a very news heavy talker... and it felt compelled to go to an FM simulcast recently. Houston can arguably be said to have only one near full coverage AM station, and that one is talk with news. In San Francisco, the talk AM had to add FM a bit over a year ago. In DC, the news station left AM and went to FM.

So I kind of doubt the sun belt theory. I think the issue is that there are not that many good AM signals, even in the biggest markets and the most desirable audience is not on the AM band for the most part.

Remember, the sun belt cities had very small populations for the most part when the big AM signals were given out, so with urban sprawl and the growth of FM, AM declined faster in most of those places.

 

[KERCAlum]

My thoughts...

I am glad to hear KRLD-AM is going all news during the day. I agree with those who say they need to hire good reporters, but my fear is that they'll repurpose KTVT audio for some stories and use KTVT reporters for others, and have only a core staff of reporters who double as on-air anchors.

Another thing they need to do is simulcast on 105.3, like WBAP does on 96.7. The Fan is not worth listening to unless they're carrying the Rangers (Cowboys broadcasts blow with Laufenberg). If they did this then their sports broadcasts would get wider coverage (having Rangers on 105.3 during the week and 1080 on weekends doesn't work very well for me). Add the Stars to the mix and it could be the sports powerhouse 105.3 never was (and give 1310 a run for its money).

Now, what to do with the 6p-6a hours? Overnight talk seems to work fairly well - mix it up between news and sports. Or, do what they did in the '70s and '80s and program music during the overnights. (There might still be a place for KAAM's old overnight show.) Better yet, a mix - talk on 105.3, music on 1080. Then simulcast 6a-6p and/or during sports. Whaddya think?

 

[salemjedi54]

My thoughts...

I am glad to hear KRLD-AM is going all news during the day. I agree with those who say they need to hire good reporters, but my fear is that they'll repurpose KTVT audio for some stories and use KTVT reporters for others, and have only a core staff of reporters who double as on-air anchors.

Another thing they need to do is simulcast on 105.3, like WBAP does on 96.7. The Fan is not worth listening to unless they're carrying the Rangers (Cowboys broadcasts blow with Laufenberg). If they did this then their sports broadcasts would get wider coverage (having Rangers on 105.3 during the week and 1080 on weekends doesn't work very well for me). Add the Stars to the mix and it could be the sports powerhouse 105.3 never was (and give 1310 a run for its money).

Now, what to do with the 6p-6a hours? Overnight talk seems to work fairly well - mix it up between news and sports. Or, do what they did in the '70s and '80s and program music during the overnights. (There might still be a place for KAAM's old overnight show.) Better yet, a mix - talk on 105.3, music on 1080. Then simulcast 6a-6p and/or during sports. Whaddya think?

They have wait 4 more years to get the Stars.

 

[little1]

The problem with the Stars moving anywhere is that they were the redheaded bastard stepchild at WBAP. Look at all the blond-haired conservative talk kids, all clearly related, then look at that red-headed bastard. They never fit in, never meshed, etc. In fact, I remember hearing Daryl Reaugh tell somebody on the Ticket (Dunham and Miller?) that WBAP NEVER had him on the air outside the broadcasts. No cross promotion, no "let's talk to Razor about the big game with Whoever" etc.

They go to KRLD, and it'll be more of the same. They'll have a bigger signal, and less top-of-mind awareness with their target audience.

Plus, the Dallas Stars aim to draw a young audience. KRLD's audience is mostly 60+. If they just want a bigger signal, they'll move from the Ticket. if they want to grow their audience, they'll stay on 1310. After all, a big signal doesn't necessarily lead to higher ratings. Why do you think they left 820? When the bastard stepchild doesn't do chores (like bring in the ratings or the revenue) he's going to get thrown out in the street...

 

[donicus]

It's true that WBAP never had Razor on to talk about the Stars, but they did have Ralph on Wednesday mornings for about 10 minutes.

 

[TheRover]

If that is the case, that is a smart move for them. All news does very well in Chicago. WBBM News Radio 780.

I like to hear News stories fleshed out more. I hope do well with that. The little Headline blurbs at the top and and the half hour do not get it for me.

But..... Fox, for example is 24 hour news, and they really can be lame in their delivery and attitude at times, especially overnight.

I can take straight news... but the shenanigans that pass as entertainment, I can do without.

We'll see soon enough who and what they are targeting...

 

[cashmere]

Ernie won't stay for long. He hates doing the news. He was at KRLD when they went to "All News, All Day" in the early 2000's. Heleft shortly after.

 

[oldmanradio]

Ernie won't stay for long. He hates doing the news. He was at KRLD when they went to "All News, All Day" in the early 2000's. Heleft shortly after.

He'd rather rant and rave.

 

[oldmanradio]

ALL NEWS

Not really.

A station is all news when it broadcast all news -- 24 hours a day.

Not 15 hours a day.

 

[Barnum]

This explains why Jay McFarland was anti-Obama.

http://www.sltrib.com/sltrib/entertainment/50433047-81/mcfarland-hannity-radio-talk.html.csp?page=1