Here is what I believe will happen.
1. listener's who are upset that Uncle Joe isn't on in mornings on KSWD. And have to put up with mostly talk will leave.
I think history proves you right on that one. This has happened before -- twice, in fact -- in Uncle Joe Benson's tenure in Los Angeles radio, both times during his run on KCBS-FM in the "Arrow 93" days.
The first time was in the summer 2001, when they brought in Bob Rivers from Seattle to do mornings. Uncle Joe moved to afternoon drive. That lasted all of eleven days (July 2-16), and Benson moved back to mornings. The situation at KSWD is reminiscent of this ... my recollection is that the audience was somewhat less than enamored at Rivers' comedic bits and chatter displacing the long music sets Benson had been playing.
The second time was when Jonathon Brandmeier was hired to do mornings in April, 2004. Uncle Joe moved to afternoons (again) and stayed there until the flip to "Jack FM" 11 months later.
A couple of months after that flip, Uncle Joe went back to KLOS (he had been there for most of the previous 17 years, except for 20 months over at KLSX in 1995-96) in afternoons. He left that gig for KSWD.
2. Listeners who are upset KHHT. Is no longer playing "hot" music. Pun intended. Will leave.
Ha. Right again ... they left when the first "joint" started playing. I doubt 92.3 kept 10% of its audience through the flip.
3. These 2 groups of listeners will converge on K-earth. The reason, it appeals to both groups. Every other song is either a top 40 classic or rock classic. Like Donna summer or Michael Jackson. Those would appeal to Hot listeners.
The Eagles, stevie nicks, or rolling stones will appeal to KSWD Listeners.
So every other song they will probably just stick around for. Those 2 groups. Thus raising KRTH, ratings for the next couple months.
That's probably their best possible choice for the moment, provided they like hearing "Hotel California".
And yes K.M. I forgive you.
Thanks. Tell that to the guy with two whole posts who indirectly called me a "nutjob", even if ChannelFlipper doesn't appear to have noticed.
And do continue to post, please. I meant what I said about hearing your perspectives.