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Big Boy Leaves Power 106, Jumps Ship to iHeart's Return of 92.3 The Beat

hotpatrick2004 said:
Yall.notice when a show becomes big i heart comes in n steals it from there owner. They did it with delilah which jones radio network use to have. They did it with lex n terry which cox use to have and i am sure there are others
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In all fairness, Big Boy was on KPWR for two decades and they apparently only made an offer in the contract "window" that is open now.
 
chrocket87 said:
It looks like things are about to get 'Real' on 92.3- with current based Urban.
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I wonder just how much like Power they will be. To attract listeners from a station at the completely opposite end of the dial they're going to have to do something to differentiate themselves. This is especially true in L.A. since an Urban in this market has to be a Hispanic-appeal flavor of the format.

I still have a gut feeling that, even if "Real 92.3" launches as a current-based format, they may well see the opportunity in playing more classics and tweak the station to attract more of 93.5's listeners.
 
The Beat

Big Boy is getting the Big Bucks because he will probably end-up being the flag bearer for the Beat format in multiple markets. Clear Channel rarely pays out that kind of dough for just one market anymore.
 
There won't ever be any substantial classics/throwbacks in this format. Read the tea leaves correctly. This format will be designed to do what Alt 98.7 does to KROQ, keep it in check and keep iHeartMedia on top of the revenue heap in Los Angeles.
 
It'll be interesting to see what new PD Doc Wynters has in store for 92.3. And given his resume, he seems to favor the current product along the lines of sister stations WWPR, WGCI, KMEL, KQBT, WUSL, WMIB, WJLB, WQBT, WHRK, WKKV, WZHT, and WQUE.
 
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Last month, iHeart media gave a contract extension to Doc Wynter, vice president of urban programming. One year ago, Wynter launched 93.7 The Beat in Houston. KQBT is iHeart's 50th urban station. Their slogan is "H-town's REAL hip-hop and R&B." Umm..."real" as opposed to what, exactly? From what chrocket said, we can expect KHHT to adopt a format which is similar---if not identical---to that of KQBT.

http://www.937thebeathouston.com/main.html

In January, Wynter explained the popularity of the "classic hip-hop" format at the new Boom 107.9 WPHI in Philadelphia:

http://articles.philly.com/2015-01-..._schoolly-d-the-hip-hop-underground-radio-one
 
Unregistered said:
Big Boy is getting the Big Bucks because he will probably end-up being the flag bearer for the Beat format in multiple markets. Clear Channel rarely pays out that kind of dough for just one market anymore.
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As was suggested elsewhere, Big Boy may end up getting syndicated to iHeart's Urbans and Rhythmic CHRs in the Mountain and Pacific time zones, while the Breakfast Club is concentrated in the Eastern & Central time zones. Similar to what they do with the Mainstream CHRs with Elvis Duran in the eastern half and either Ryan Seacrest or Johnjay & Rich in the west. Another thing to note is that a number of stations that either flipped to Urban or are new sign-ons, identify themselves as being "(name of city)'s Real Hip Hop and R&B" if they are competing against another Urban or a Rhythmic CHR. Houston, Toledo and Columbus, OH are the most notable examples of this positioning.
 
There is a big difference in LA as Power listeners are more than half Hispanic with non-Hispanic white second an then African Americans. Very different from more traditional urban markets.
 
briancraig said:
Two Questions:

Is this the end of Art Laboe on L.A. radio?

Would KTWV be wise to go in a more urban oldies direction?
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The problem with true urban AC is that such stations generally are 90% or more African American in listener appeal.. There is not a big enough community in LA for a true urban AC
 
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I got this "subscriber newsletter" from Don Barrett at 3:02 pm today:

Hot Becomes Real at 92.3 fm

(February 5, 2015) Tomorrow morning at 9:23 am, Hot 92.3 becomes Real 92.3, the new home of 'Hip Hop and R&B' for Southern California. The iHeartMedia station became jockless today and it will launch with "10,000 joints in a row" commercial-free, featuring hits from major Hip Hop and R&B artists like Drake, Nicki Minaj, Chris Brown, Usher, Jay-Z and Beyoncé. As a result of this format flip, a number of HOT 92.3 jocks were let go, including Jimmy Reyes, Damon Knight, Renee Taylor, Josefa Salinas, plus the two tracked shifts from Tony Sandoval and Lisa St. Regis (from San Francisco). Tony and Lisa still have their jobs up north. It is rumored that once the legal action between Big Boy and Emmis (KPWR) is resolved and Big is able to join iHeart, he will be the new morning man at Real 92.3.

"10,000 joints in a row"? Huh???
 
But David, is there any money in the "urban oldies geared toward Hispanics" audience that Laboe has been delivering since 1976 when he took over KRLA.

He seemed like he always knew how to update the sound so that he wasn't only playing "low rider" classics but mixing in lots of 1980+ music.
 
I remember one of Art Laboe's shows from around 2004 when he played Rosie & the Originals' late 1960 hit Angel Baby and then played the debut single by Eamon. I'm not going to post the first word of the title but I think you can all figure out what it is. The song was **** It (I Don't Want You Back) and I was really surprised that Art would play it.
 
Hot 92.3 will become Real 92.3 at 9:23 in the morning on February 6. That's such an odd time---9:23. I wonder if it holds any significance.

By the way, the station's new website will probably be real923la.com, although the Real923.com URL is still available.
 
LARadioRewind said:
Hot 92.3 will become Real 92.3 at 9:23 in the morning on February 6. That's such an odd time---9:23. I wonder if it holds any significance.
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I hope you're being sarcastic, Steve.

Look at the time ... 9 - 2 - 3.
Look at the frequency ... 9 - 2 - 3.
 
You should know my bizarre writing style by now. But I still have no idea why they're referring to songs as "joints." Is that some kind of urban slang? To me, a joint is a.....well, you know.
 
LARadioRewind said:
You should know my bizarre writing style by now. But I still have no idea why they're referring to songs as "joints." Is that some kind of urban slang? To me, a joint is a.....well, you know.
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A joint is a jam... a song, a tune, a record.
 
briancraig said:
But David, is there any money in the "urban oldies geared toward Hispanics" audience that Laboe has been delivering since 1976 when he took over KRLA.

He seemed like he always knew how to update the sound so that he wasn't only playing "low rider" classics but mixing in lots of 1980+ music.
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I think the real issue in LA with Laboe is what to do with the station the remaining hours of the day. His music seems to work with him, but not as a format.
 
jasonharper2013 said:
it be be urban of current or classic format
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More like currents (i.e. Usher "Good Kisser", Chris Brown "New Flame", Beyoncé "7/11". ) A lot of the shit that 102.3 KJLH has overplayed during the last few months. In ideal world KJLH would go back to Today's R&B/Classic Soul that it was in 17 years ago (circa Feb 5, 1998). KDAY might leave LA, IDK.


What will be your prediction for the first hour?
 
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