Will Audacy admit it made a mistalke? Look at the WROQ decline since February. They shoulda stuck with Classic Rock. They were at 3.7 in Feb and down to 2.4 for May. Heck, K-Love beat them in May.
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Big Buck Ratings
- Thread starter eacalhoun1
- Start date
It’s 6 months in and the most they’ve done is bring WSSL down, but that’s still given iHeart a win because a lot of the classic rock listeners went to WMYI.
The Block covers the areas it needs to fine for the most part. The heavily rural 101.1 signal wouldn’t really do much for them IMO. Their numbers aren’t what they used to be.
The Block covers the areas it needs to fine for the most part. The heavily rural 101.1 signal wouldn’t really do much for them IMO. Their numbers aren’t what they used to be.
To be fair, we're just looking at the 12+ numbers. They might be doing better in other demos. It still probably isn't great, though.
This is going to be a long haul type situation. It's also interesting that the GM, from what I understand, always wanted to take one of the stations country. The flip happened and now he's gone. The cause was Audacy cuts, though. I believe they have a "regional" person now.
This is going to be a long haul type situation. It's also interesting that the GM, from what I understand, always wanted to take one of the stations country. The flip happened and now he's gone. The cause was Audacy cuts, though. I believe they have a "regional" person now.
agree. appears audacy gave up more shares than they gained to iheart. this launch is similar to the 93.3 country attempt in the 90s proving the market couldn't support 3 country stations. a couple of years later we got the planet which was new and fresh at the time.
While other formats might draw higher numbers for 101.1 Im thinking the revenue/billing for WROQ has to be worth having a jukebox country format on 101.1fm. Urban stations struggle with billing despite good ratings and country and sports tend to bill better than the ratings show. At the end of the day its the money made.
I expect Audacy will stay the course with country on 101.1 for at least another year. Give it a full year to see how it goes. It’s likely cheap to operate, country is a hot format for radio right now, and there aren’t really any better options for the signal at this point.
If I were Audacy and wanted to try damage control against the gift they’ve given to iHeart with WMYI, I’d consider adding more well tested 70s and 80s classic rock staples WROQ played that are part of WMYI’s playlist to The Planet.
If I were Audacy and wanted to try damage control against the gift they’ve given to iHeart with WMYI, I’d consider adding more well tested 70s and 80s classic rock staples WROQ played that are part of WMYI’s playlist to The Planet.
Bring back Magic! 🙂 They always have that option since one of their HD channels continues to identify with the "Magic" moniker.
It is misleading to not consider WTPT's numbers in the equation. The overall share commanded by Audacy's full cluster of stations is what matters. Results in A18-49, A25-54 or some subsegment thereof is much more important than 12+ AQH Share.
I believe non-PPM market #s are rolling 3-month averages. If WROQ's AQH share weakness persists, some programming adjustments should be made (far too soon to dump the Country format, though).
Yes, it’s a 3 month rolling period.
WTPT had a bit of a spike, but it seems to be trending back down. Time will tell where it settles. With WROQ as classic rock and WTPT combined, Audacy was pulling around a 8-9 share between the two stations. I would say more classic rock listeners went to WMYI than WTPT. In the end, I think this move will be a wash for iHeart with the gains made by WMYI making up for the losses at WSSL.
WTPT had a bit of a spike, but it seems to be trending back down. Time will tell where it settles. With WROQ as classic rock and WTPT combined, Audacy was pulling around a 8-9 share between the two stations. I would say more classic rock listeners went to WMYI than WTPT. In the end, I think this move will be a wash for iHeart with the gains made by WMYI making up for the losses at WSSL.