Big Changes coming to KTRB?

[newsperson]

Newsperson responds:

That job posting is so unrealistic. First if you have worked in Bay Area Radio Sales it’s been with a better station than KTRB. If you’re with a station now there’s no reason to step down.

My experience is that it’s never the same response from clients when you move from one station to another station. This experience is with hiring salespeople away from other stations as well as moving from one station to another myself.

The only positive response I experienced is moving to another station that has a larger coverage area and a bigger audience. Still in some situations the clients on the first station may not be well suited to your new station.

So Larry Leibowitz you need to get a little more creative in your job recruiting. Don’t expect someone who’s just out there who will instantly save your job and make it easier. Until you find someone you need to get your ass out of the office and sell some time yourself.

Those are my thoughts on this ad/position, so what are your views on this?

Newsperson

 

[DavidKaye]

From the Northern California Broadcasters Association website (www.ncradio.com):

We are launching a San Francisco based new sports programming station, and will be the new home of the Oakland A’s for starters.

And they're not even talking about covering the SF Fog, the rugby team which is hosting several national men's and women's tournaments this fall.

 

[kenrayc]

Just saw this on All Access KTRB will go all sports on May 18, and will carry the Fox Sports radio's Chris Myers and Steve Hartman, Todd and Tyler for a morning show,Petro Papadakis and Matt "money Smith, Sports by-line USA and Sports overnight America and will be the Home of the Oakland Raiders.

 

[SCV_Ears]

Why do I see "disaster" written all over this? They can build some programs around the A's and maybe Stanford, but syndicated talk doesn't seem to work in the market, so why would syndicated sportstalk? Or are there people that care about Favre, A-Roid, Manny, the Red Sox and all the other non-stories that syndicated sportstalk lives for?

Granted, this station doesn't have much further to fall to hit bottom, but still ...

 

[BossRadioDJ]

Just saw this on All Access KTRB will go all sports on May 18, and will carry the Fox Sports radio's Chris Myers and Steve Hartman, Todd and Tyler for a morning show,Petro Papadakis and Matt "money Smith, Sports by-line USA and Sports overnight America and will be the Home of the Oakland Raiders.

The All Access article doesn't say that KTRB will be home of the Raiders:

VP/GM JIM P. PAPPAS said, "Since going on the air in the BAY AREA, we have been told that sports listeners needed another choice on the radio, particularly fans of the OAKLAND A’s, as well as fans of other BAY AREA sports teams, including the OAKLAND RAIDERS. We will constantly search for ways to enhance our service to these listeners."

Paraphrasing, it just says "sports listeners needed another choice." The revamped kelly green and gold KTRB website doesn't say anything about the Raiders. (Yet?)

 

[BossRadioDJ]

Kevin Barrett, the great program director at KTRB, just confirmed to me that Raiders football will remain on KSFO this season, but that KTRB will be doing some specific programming that targets the mighty Raider Nation.

 

[DaveBayArea]

Granted, this station doesn't have much further to fall to hit bottom, but still ...

Let's wait & see what happens in the next couple of PPM months after live baseball kicks in. Even the lowly 1550 AM running podcasts & baseball had ratings out of the noise level last Summer.

Dave B.

 

[DToTheJ]

Why do I see "disaster" written all over this? They can build some programs around the A's and maybe Stanford, but syndicated talk doesn't seem to work in the market, so why would syndicated sportstalk? Or are there people that care about Favre, A-Roid, Manny, the Red Sox and all the other non-stories that syndicated sportstalk lives for?

The Radio & Records article on this change quotes Jim Pappas as saying, "fans of Bay Area teams like the A's and Oakland Raiders need a station that focuses on them."

This after a blurb listing all of the canned programming on the new KTRB.

You can't get any more hypocritical than that...

 

[Truthiness4DaBray]

The Radio & Records article on this change quotes Jim Pappas as saying, "fans of Bay Area teams like the A's and Oakland Raiders need a station that focuses on them."

This after a blurb listing all of the canned programming on the new KTRB.

You can't get any more hypocritical than that...
[/quote]

I think you mistake their general lack of sophistication for hypocricy. They could use a good copy writer...among other things.

 

[Madmansam]

XTRA SPORTS 860

I see that KTRB is iding as XTRA Sports 860. Doesn't CC have a couple of XTRA sports stations in Los Angeles and San Diego?

 

[LKellerIII]

Re: XTRA SPORTS 860

I see that KTRB is iding as XTRA Sports 860. Doesn't CC have a couple of XTRA sports stations in Los Angeles and San Diego?

"XTRA Sports" appears to be a growing brand. The brand started with the sports format at XETRA 690 AM "over Los Angeles" as they say. It was one of the south of the border Rosarito Beach flame-throwers, and was originally "XTRA News" in the early 60s - one of the first all news formats, then had a number of other formats including beautiful music and Top 40 ("The Mighty 690") , until it became all-sports in the 80s or early 90s. I believe it ran a mix of local and ESPN programming originally, before Fox Sports. Clear Channel bought the brand when they bought 690 AM...whenever that was. CC moved XTRA Sports in LA to 570 AM (KLAC) a few years ago when it sold 690 AM.

XTRA Sports is also on 910 AM, "the Valley's Sports Leader" (San Joaquin?), and KLSD 1360 AM in San Diego - both also Clear Channel stations. Apparently they'd rather "rent" the brand to KTRB that operate their own sports station in the Bay Area.