Happened on his birthday of all days.
http://www.washingtoncitypaper.com/blogs/artsdesk/music/2011/12/22/big-tigger-is-out-at-wpgc/
http://www.washingtoncitypaper.com/blogs/artsdesk/music/2011/12/22/big-tigger-is-out-at-wpgc/
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Big Tigger out at WPGC
- Thread starter radiowindow
- Start date
This is not really a surprise I know that some people and I will not name them are jumping for joy at this news. The interesting thing is who will replace him you would figure that it will be some crossover air personality but who knows. Let the WPGC talk begin on this board. Remember the target demo for this station is 18-34 woman.
Hmmm, I'm not surprised at all. I remember hearing back during early portion of the fall from some format division officials saying "the situation was not working @ WPGC" that's why they brought on Free as a 'last minute save'. However, I think it might be time for Reggie Rouse and Jason Kidd to 'think outside the box' and go with somebody that can truly lead their mornings at WPGC. I like Darian (Big Tigger) as a person, but he just wasn't cut out for mornings on WPGC. Since Donnie Simpson bowed out in 2010, I felt like there isn't a single 'leader' at the station these days because it seems to drift along the way personality-wise. It seems music is still the 'leader' of the station as Donnie Simpson once said back in the early 00s when interviewed by the Washington Post.
With all the changes going on at PGC, I'd assume Radio One's WKYS is on top of them?
ShawtyBlack_ATL said:
Nope, WKYS is struggling to stay within the top 15 overall, while WPGC has been in the top 10 of the overall 6+ since October. The only problem spot was the BTMS on WPGC.
Sorry to hear that Tiger was let go but he will be okay. Too talented to be held down though I wasn't feeling him in the mornings though to be honest. PGC on the otherhand needs something different in the morning and to be honest I am not sure who that person is. Crazy competition in the mornings here in DC. Any thoughts to some personalities that maybe able to be that man or woman? Do you think they would pipe in Nick Cannon from NY? Or maybe, the move for PGC is a more music intensive show.
Also, what are the board's thoughts so far of Peter Parker? How is his numbers against Angie Ang and Quicksilver?
Also, what are the board's thoughts so far of Peter Parker? How is his numbers against Angie Ang and Quicksilver?
quietboy said:
I'm sure the plan is to syndicate Nick's daily morning "Rollin' With" show to half of the top 10 markets by the time 2013 is upon us. Washington would be a perfect market for the show - he'll get his hat handed to him by Kane, Loo and the others, but still, it's worth a shot!
Big Tigger will indeed be fine as he tweeted it was one of four jobs that he had. I do not know what has been worst for radio PPM,The 1996 Tel Com Act, or snydication of morning radio. At some point they might pipe in Nick Cannon(New York) or J and Julian(Chicago)formerly of Hot 995 and DC natives into the morning slot. Me personally the out of town out of area morning show is a turn off but who am I. And here lies the problem who can they bring in that will get better numbers with PPM in morning drive than Big Tigger and Donnie Simpson i can not think of any urban radio people who would do better in the DC market. They have to think outside of the box and maybe bring in a CHR personality to do the slot with Free who appears to be remaining in place. The slot i believe does well with the 18-34 demo but every other demo for the slot needs improvement. CBS Radio i believe just wants to be more competative outside of the 18-34 demo in the slot but doing top 5 18-34 might be as well as WPGC can do in morning drive with the current format. At this point it will not flip because of the great billing for the station. I like Peter Parker his show needs another feature besides the MixTape at 8 ie: a countdown segment but other than that me personally i like the dude i have no idea what his ratings look like vs Angie Ang who does her show solo Quicksilva just does mix segments on the show. WPGC has a problem in morning drive but management has to make a choice set goals for the current format meet them and move on the change all of the time is not go for the station they need to settle down. Finally Dave Hughes pointed out to me that WPGC needs new imaging(been useing Dave Ferguson since 1987)and new branding "18 Jams in a Row" sounds stale he may be right.
Morning drive syndication hasn't worked in their sister station 102 Jamz at all, whom has the same format, as a matter fact they have fell even further in ratings with it. I feel either one of the 2 things needs to occur with WPGC with mornings, either beg Donnie to come back (but that's very unlike to happen) or go with a crossover personality that has some familiarity in DC. Oh yeah, WPGC is trying to reestablish themselves as a dominate player with the 18-49 demo as they were in the past, that is why they want 'more' with the station outside of the 18-34 demo. However, I feel they are trying to see with the music extensive format with Free will work in the interim.
On the imaging, "DC's Home to 18 Jams in a Row" is ambiguous but that's what they are known for, so unless they bring back the 'hip-hop and R&B" tag then it should stay as is. Now, CBS isn't going to get rid of Dave because he now does imaging for V-103 since 2008, so he has become the voice of their urban/rhythmic station group.
On the imaging, "DC's Home to 18 Jams in a Row" is ambiguous but that's what they are known for, so unless they bring back the 'hip-hop and R&B" tag then it should stay as is. Now, CBS isn't going to get rid of Dave because he now does imaging for V-103 since 2008, so he has become the voice of their urban/rhythmic station group.
The imaging points that you make about Dr Dave might be true and the 18 jams in a row slogan as well. The problem is PPM and what worked in the days of the daries since 08 has not worked at all for WPGC and that is the problem so something fresh and new has to be tryed at some point and it does not mean that they are not stale.PPM has really hurt WPGC more than any PD or GM ever has.
donta1974 said:
Well, the slogans I have mentioned are as about as definite as describing WPGC as it gets. I highly doubt they will go by "Hip-Hop & Pop" unless they want to lose all of their black female audience, which has been steady demo for the station (and a neccessity in this market with 28% black). The market is very competitive, so slogans and imaging aren't as relevant as the programming and personalities, which has to be come a steady fixture. Also I believe WPGC will find a steady position when they decide how they are going to fit on the rhythmic crossover to full-service urban contemporary spectrum that works for them in the long term. Finally, the over-focus on the PPM will cause the station to lose sight of their goals just as easily as well.
This was the Christmas book, and unlike the rest of its direct competitors (WHUR, WMMJ, and WKYS to a certain extent) WPGC didn't spin many holiday songs that might have helped them during this period.
It was just a suggestion from someone who has lived in the DC region since 1972 and knows the market and area very well he broke the Donnie Simpson and Big Tigger news way before anyone in the US broke it. He has also broken several DC and Baltimore TV stories so this guy is in the know about DC radio living here everyday it was just his opinion. We will see again what happens the numbers that are seen by the public say another story so far personalities and music has helped some but not enough. 18-34 woman is the stations key demo maybe they should stick with that.
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anatharadiorefugee
Guest
If you can't come up with an idea then you might be thinking too far outside the box already. I don't believe any one in power at WPGC is actually looking for an urban answer to their morning show problem (and at #18 25 - 54 it is truly a problem!). However if they were, there is a huge talent on the beach still living in the DC area. And she would blow things up in mornings big time. No need to drop her name, you all are already thinking it. She is like the Howard Stern of Urban radio, some hate her some love her but they all listen to her to see what she will do next. If they are looking for an urban answer, they know who they need and how to contact her, they are just not looking in that direction. PGC hasn't looked at an urban answer to any of the questions they have answered of late: PD, Nights or Mid-days. The morning solution will be non-urban too. Just wait and see.donta1974 said:
anatharadiorefugee said:
You are correct it will not happen but if you are talking about Olivia Fox me and you do not agree on most things WPGC but I would hire her at this point along with Lazeelamont(funny dude from Russ Parr show as well). Its not going to happen however Free is there and how does Steve Swenson(Market Manager)Jason kidd(PD) and Reggie Rouse see her?anatharadiorefugee said:
anatharadiorefugee said:
Yeah, Olivia Fox is a great choice and would shake up. The funny thing I used DX here show while briefly staying in Central Florida back in the mid-00s while she was WBTP/Tampa and she would display her ability to discuss urban and mainstream content on her morning show there. She has the potential to do just that and exceed at doing it; CBS isn't looking to further their urban representation on WPGC aside from the overnight and weekend talent (which you notice is still all black personalities).
donta1974 said:
From what I have heard from here in Atlanta about Free is she 'fits' on WPGC because she is the only full-time black female personality on-air (and to prevent an EEOC suit like V-103 had that brought back Porsche Foxx for the 2nd time). Reggie Rouse has been watching WPGC closely. However, they want a male front that has 'crossover' pull the 18-34 multicultural demographic.
Like anatharadiorefugee said, WPGC has to find someone that can bring back their 25-54 demo, which I said was the issue over the past 2 years for WPGC. WHUR and WMMJ is murdering them on that demo and that is also where the 'real money' is in advertising revenue.
Personally, I just wished they had partnered Free with Donnie Simpson when he was still on air because it would have worked. Also notice, Free would mesh well with DJ Flexx in the afternoon. However, the answer to mornings is sitting in front of us all but will Jason Kidd and Steve Swenson heed this obvious answer.
kilamanjero said:
I was talking about Olivia Fox not Free when I said I wonder how management there sees her. I would not be surprised to see DJ Flexx join Free for Mornings not Afternoons giving that his ratings unlike Tigger`s have been STRONG in key demos. Keep the show music intensive and do the morning slot just as you do your other dayparts music,prize give aways,and some features with less talk. We will see how it goes.kilamanjero said:
donta1974 said:
Hmmm, that is a good question. Nobody at CBS to my knowledge has made their opinion of Olivia known. DJ Flexx and Free in the morning, that wouldn't be a bad idea at all. Maybe they'll finally move Herkules from the slow jams show to weekday afternoons and give Todd B the late nights back considering the both of them are 'odd men out' in their respective positions.
Actually Flex may not be a bad choice but like Olivia I feel like they want someone non-urban or not too urban.
I forgot about J and Julien though. They do have good energy for the mornings and that multi-cultural spin is perfect to battle Kane/Hot 99.5. Definitely would be worth a shot. How are their numbers in Chi-town?
I forgot about J and Julien though. They do have good energy for the mornings and that multi-cultural spin is perfect to battle Kane/Hot 99.5. Definitely would be worth a shot. How are their numbers in Chi-town?
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