Bottom line as witnessed from Rhubarb gone, Jeff Dauler probably gone, Bill Cellar off the air...radio management does not see human local personalities that people have known, befriended, trusted, and would buy things from based on their endorsement as a commodity.
So they're ditching them all. More will follow in 2010.
But what they haven't done is tell anyone, listeners or advertisers, what they DO think they have as a commodity. Music you could get anywhere else and that sounds better anywhere else? Traffic and weather you can get on demand on your mobile, only accurate and in real-time?
God bless the poor account executives that are still out there trying to sell radio.