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Bill Celler

I just heard bill Celler say that today is his last day as afternoon host on Kicks. He has been with the station since 1986,he has out lasted about five or six morning shows. He said he will still be with the company,just in a different role.
 
Per Facebook/kicksatlanta says he has taken a management position @ Kicks. Nighttime guy Tim Michaels will be taking his afternoon slot.
 
I'd say Bill Celler's longevity is one of the great underreported stories in Atlanta radio. 23 years as a midday or PM drive host at the same station - and a major station at that? I'd think he'd be so far and away the #1 iron man in Atlanta music radio history that I cant even think of who'd be #2. (I might be missing someone obvious.)

He got moved around a few times and you can count the number of times he was written about in the paper and yet he still avoided the machete.... good for him!
 
What he's done is certainly rare on a music station in a major market.

I believe Steve Goss was at Peach/Lite for something like 27 years. And Kelly McCoy has been at B98.5 for over 20 years.
 
Bottom line as witnessed from Rhubarb gone, Jeff Dauler probably gone, Bill Cellar off the air...radio management does not see human local personalities that people have known, befriended, trusted, and would buy things from based on their endorsement as a commodity.

So they're ditching them all. More will follow in 2010.

But what they haven't done is tell anyone, listeners or advertisers, what they DO think they have as a commodity. Music you could get anywhere else and that sounds better anywhere else? Traffic and weather you can get on demand on your mobile, only accurate and in real-time?

God bless the poor account executives that are still out there trying to sell radio.
 
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