WIBG
Now, here's a quirky lil station. They are mostly religious, but now they have an oldies show that pays "homage" to the heritage of the calls (though that is the only connection to one 990AM in Philly, that being in name alone) and Harry Hurley.
I'm sure if they were 24/7, they'd do the same as Salem in Philly with the play-by-play sports. The sales staff sees it as generating revenue, programming will point to listenership for an outlet those without the same views would care for, and the owner approaches it as "using a mass-appeal broadcast to spread the word of the Lord". I think WJNN/106.7 did this before they became the rebirth of legendary WDOX.