CHRles - you don't know Youngstown my friend.
CHRles said:
Hot 101 is beating 95.9 Kiss FM b/c of its heritage, better signal, ad better on air talent. Hell, WAKZ barely has any live and local talent, and the playlist isnt really customized for Youngstown.
Aside from your "better signal" remark CHRles, you are clueless.
1. HOT is not CHR anymore. I repeat - HOT is not CHR anymore. They are HOT AC. Go to Mediabase and pull up the "Not playing" list. You'll be shocked at how many charted Pop songs they are not on. They benefit from IN-OFFICE LISTENING during the day. If anything, CC Hot AC WMXY is more their primary competition - especially during the day.
2. Not buying into that? Fine. HOT is 50,000 watts - KISS is 6,000 watts. With the way Arbitron works, HOT definitely has the diary placement advantage. Regardless, they're hardly the double digit moster they once were. KISS and MIX have chipped away at them over the years.
3. "Playlist isn't customized for Youngstown" I am FROM here, I LIVE here - and trust me, for CHR - KISS *is* definitely customized for the market. This is a rhythmic-leaning pop music town and KISS recognizes that. Go to a club or bar here and you hear KISS music. Their golds include a ton of songs that were big on HOT and in the clubs here back in the 90's. When HOT was pulling massive numbers in the late 90's/early '00s pre-Cumulus, they were a true CHR that played the urban/rap crossovers. Again, today HOT is a HOT AC masquerading as a CHR - they are targetting the 25-54's here.
4. Do you even KNOW who the jocks on HOT are, CHRles? Get back to me with that. Who does middays? Who does afternoons? You won't find them on the website. So what makes them "better"? Better at reading liner cards maybe? I hear Dave & Jimmy talking to the demo, something the elderly AC McCollough and 50-something Kelly Stevens can hardly do anymore. I hear actual compelling content when Krissy Taylor is on KISS in middays. I hear Kasper and Diaz working the phones, doing actual "shows" rather than shifts. Listen for yourself - there's hardly any personality on HOT anymore. It's liner card mania at 4040 Simon Road.
5. KISS may voicetrack, but it's pretty smart voicetracking. Both of their voicetrackers - Kasper in afternoons and Diaz at night are originally from Youngstown and worked in radio here. It's not like Kane or JoJo are being piped in who have never stepped foot in my town. They're utilizing jocks who have names in the market. People know these guys here. That's making lemonade when you've been handed lemons. Can other cities using boxed talent say the same? Certainly not the majority.
Be careful stating your opinions like facts when you talk about cities you have no clue about, CHRles. Sean Ross you are not.