oldiesfan6479 said:justthenumbers said:So is it true that Fred Weber really chose the KKFR call letters for 92.3
because they represented his first name?![]()
I don't recall if the KKFR calls were followed by "the fire station" slogan or
the slogan came on board along with the calls, but "the fire station" was
used early on.
KKFR had a TV spot showing the staff and a dalmatian on a fire truck,
but the spot (or a second spot) also showed Phoenix "on fire" and one
of the shots was of the Westward Ho burning--this upset the elderly
residents of the "Ho" (it was--still is?--a retirement hotel) and the spot
was pulled much earlier than anticipated.
Hmmm...if the Westward Ho was burning, then it was likely the KKFR/KFYI
studios around the corner would also be (631 North 1st Avenue, ex-KPHO
910 and also KPHO-TV before they built the plant along I-17).
The call sign was chosen for the slogan "92 Fire FM", with a top-40/oldies hybrid ripped off from a station called W-Fire in Indy if memory serves correctly. It morphed into a hot-AC/top 40 under god knows how many program directors. It was a radio roach motel: careers checked in, but they didn't check out.
The station became Power 92 almost on a whim: the PD walked into the studio on the Friday of a holiday weekend and told Goodard 'hey, starting with your next break, we're now called Power 92.' The only sweeper the station played for weeks was a hastily produced one with Goddard's voice.
The rhythmic lean started after Fred finally spent some money to hire Don Kelly as a consultant. But that place will always be 92 You're Fired FM.
Here, have a stack of CBS network dubs.