Bloomberg 960 ending October 1

[radiofan2023]

Not true. KQED has no talk shows where hosts just present one side with their views unchallenged. Instead KQED has discussion shows and a mid-day call in show where listeners can talk about whatever they want.

The "defacto" liberal station is KPFA, the longtime voice of the Pacifica Foundation in Berkeley. But even they would challenge that label.

I’d describe both as news/talk stations a lot of Bay Area people listen to, not just liberals. As an example, KQED has hosted debates with candidates running for governor of California for many years. About 10 years ago, Forum was the most listened to morning show in the Bay Area in that timeslot (9 to 11), but I have no idea if that’s still the case.

 

[K.M. Richards]

I'm not sure why he wastes his time even listening to radio, if he thinks it's "hohgwash" (sic).

 

[Radiopaw]

It's the most likely,

Short term, sure.

But is KNEW going to even draw listeners over KSFO?

Is The Patriot going to compliment their profile at all? I really don’t think so.

Maybe they can syndicate some left news/talk nationwide show that would, but I imagine they are going to look to sell or stop operations.

 

[TheBigA]

But is KNEW going to even draw listeners over KSFO?

You think Bongino is so great that people wouldn't want an alternative?

It really doesn't matter. Burger King is available in the same town with McDonalds.

 

[Radiopaw]

You think Bongino is so great that people wouldn't want an alternative?

Honestly, I don’t even know who that is 😂

I just think it would be trying to grab a small piece of the market that doesn’t fit the portfolio of IHM when talk radio is the side of the market most affected by Spotify, Apple Music and other places to get podcasts.

 

[TheBigA]

Honestly, I don’t even know who that is 😂

I just think it would be trying to grab a small piece of the market that doesn’t fit the portfolio of IHM when talk radio is the side of the market most affected by Spotify, Apple Music and other places to get podcasts.

Bongino is a talk show host on KSFO.

iHeart syndicates more than a dozen talk shows on radio stations across the country. It's part of their portfolio. You may not know about it. They also are in the podcasting business, and are among the top sites for podcasts. Their talk show hosts also do podcasts.

Triton Says iHeart Holds First Place On Its U.S. Ranker In July.

It is a three-peat for the iHeartPodcast Audience Network. After making its debut on Triton Digital’s ranking of biggest sales networks in the U.S. during May, last month marked three

www.insideradio.com

Radio is not a one-or-the-other thing. It's about creating audio content and using ALL PLATFORMS to get it to the people. So you do on-air and online.

 

[JeremyAndrews]

Short term, sure.

But is KNEW going to even draw listeners over KSFO?

Is The Patriot going to compliment their profile at all? I really don’t think so.

Maybe they can syndicate some left news/talk nationwide show that would, but I imagine they are going to look to sell or stop operations.

iHeart as far as I know doesn't own their tower sites. They sold most to Vertical Bridge years ago, so they probably won't get much for the land. Not sure if Vertical Bridge owns the land, but they own most of the towers.

Clearing Premiere Radio's right wing talk would make sense to me. For national ad buys, the whole point is "Being on in Market #5"

That's it. They don't care if anybody listens to it. The whole point is to tell advertisers "This show is on in Market #5" and so they can charge more money, and that also looks attractive "Wow the show is on in San Francisco, let's advertise on it"

They have stations that get 0.1, 0.0, 0.this and that in the ratings and they still chug along with the network programming because the station is only there for that purpose

 

[K.M. Richards]

That's it. They don't care if anybody listens to it. The whole point is to tell advertisers "This show is on in Market #5" and so they can charge more money, and that also looks attractive "Wow the show is on in San Francisco, let's advertise on it"

They have stations that get 0.1, 0.0, 0.this and that in the ratings and they still chug along with the network programming because the station is only there for that purpose

And the advertising agencies know this, of course. It's sort of like that Eric Idle character on Monty Python: "Wink wink, nudge nudge, know what I mean?" But all the clients get are reports of what markets their spots run in and the more stations they clear, the more the agency bills them.

 

[Weiserguy]

And the advertising agencies know this, of course. It's sort of like that Eric Idle character on Monty Python: "Wink wink, nudge nudge, know what I mean?" But all the clients get are reports of what markets their spots run in and the more stations they clear, the more the agency bills them.

Those clients, if they're large corporations (and I've worked for a half dozen of those over my career), aren't exactly stupid either. Any agency that thinks it's pulling the wool over the eyes of the corporate media directors (whatever their specific title is at a particular corporation) is only deluding itself, which will sooner or later catch up to it in an unpleasant way.

 

[lanceventa]

Not true. KQED has no talk shows where hosts just present one side with their views unchallenged. Instead KQED has discussion shows and a mid-day call in show where listeners can talk about whatever they want.

The "defacto" liberal station is KPFA, the longtime voice of the Pacifica Foundation in Berkeley. But even they would challenge that label.

As I said earlier: Liberal Talk failed as a format is that without turning this into a political debate is that Liberal listeners do not want the same from talk radio as Conservatives. They tend toward more News oriented programming as opposed to hosts shouting at them.

KPFA and all of the Pacifica stations are so far up their own ass that nobody is listening. They are doing what they think people ought to hear as opposed what people want to hear.

 

[lanceventa]

Removed a number of trolling posts and their replies...

@OriginalSample or others if you have nothing to contribute to a thread other than trolling, you will be banned.

 

[Weiserguy]

As I said earlier: Liberal Talk failed as a format is that without turning this into a political debate is that Liberal listeners do not want the same from talk radio as Conservatives. They tend toward more News oriented programming as opposed to hosts shouting at them.

Many liberals are thoughtful people, as are many conservatives. And thoughtful people want information, not dogma. They are capable of analyzing what they hear and making up their own minds. That's why NPR and other public radio programming tend to be popular with them. Even if a particular story or interview seems a bit slanted, they know that the preponderance of programming will be fair and thoughtful. (Not everything achieves the highest standards of objectivity, but they keep trying. None of the political blather programs even tries for that any more.)

KPFA and all of the Pacifica stations are so far up their own ass that nobody is listening. They are doing what they think people ought to hear as opposed what people want to hear.

A perfect example of how even non-commercial programming gets high on the sweet smell of their own farts.

 

[davideduardo]

Those clients, if they're large corporations (and I've worked for a half dozen of those over my career), aren't exactly stupid either. Any agency that thinks it's pulling the wool over the eyes of the corporate media directors (whatever their specific title is at a particular corporation) is only deluding itself, which will sooner or later catch up to it in an unpleasant way.

Those sales to agencies that are based at least partially on market clearance do take into account the actual persons reached, either by the cume of each show or the AQH persons of each spot. Those network sales are generally priced at a much lower Cost Per Point than station by station buys; these are very cost effective buys that add a lot of national or regional reach at a low cost.

The buyers know that they are getting an assortment ranging from fairly significant audience on some stations to either suburban signals or rimshots with little audience on others.

The biggest advantage of that sort of buy is that it's a single order, not a lot of paperwork, and increased the reach of a campaign with little effort.

 

[Syfy]

Take a breath.

Now, take a look:

‘Real Talk 910’ Returns Progressive Talk To San Francisco.

iHeartMedia San Francisco will launch “Real Talk 910,” a progressive talk format on Tuesday, June 12, featuring such well known lib talk names as Stephanie Miller, Thom Hartman, Norman Goldman

www.insideradio.com

They did it six years ago on 910.

@Huff may be able to provide numbers, assuming there were any.

Ok but the majority of these hosts were syndicated and not local hosts focused on the community this station served…. My point is if they took a chance at hiring local talent to present a liberal or progressive view focused on not only national issues but local I think in a market like San Francisco where most of the people are liberal it just might catch on. Look at how Walter Sterling is getting huge ratings in Philadelphia for his local show on Wpht yes he is conservative but Philadelphia is a liberal city…. The reason liberals aren’t listening to talk radio is because they don’t have much representation on it.

 

[davideduardo]

As I said earlier: Liberal Talk failed as a format is that without turning this into a political debate is that Liberal listeners do not want the same from talk radio as Conservatives. They tend toward more News oriented programming as opposed to hosts shouting at them.

And the one effort at a liberal talk network, Air America, had mostly hosts who sounded like they were campaigning rather than chatting. It was too intense and not a fun listen most of the time.

KPFA and all of the Pacifica stations are so far up their own ass that nobody is listening. They are doing what they think people ought to hear as opposed what people want to hear.

And Pacifica programs with no "stationality". It is a bunch of podcast-like shows that have no continuity that might invite listening throughout a period of hours. We are in an era when nobody is going to seek out the station (we used to say "tune in") at 3:30 on Thursdays to hear a guy talk about how vegan diets help the environment; in LA the preceding show is about LGNTQ+ issues and the one after it is in Spanish about the totalitarian government in El Salvador.

 

[408listener]

Ok but the majority of these hosts were syndicated and not local hosts focused on the community this station served…. My point is if they took a chance at hiring local talent to present a liberal or progressive view focused on not only national issues but local I think in a market like San Francisco where most of the people are liberal it just might catch on. Look at how Walter Sterling is getting huge ratings in Philadelphia for his local show on Wpht yes he is conservative but Philadelphia is a liberal city…. The reason liberals aren’t listening to talk radio is because they don’t have much representation on it.

Others have pointed out on this thread that the attempts to "represent" liberals on talk radio haven't been commercially successful.

For one, the same style that works for Hannity/Bongino/Levin can't really be replicated from a left wing POV. Also, the potential "left wing talk" audience widely prefers other mediums such as books, blogs, or YouTube, especially those under a certain age.

 

[JeremyAndrews]

Progressives are more likely to be listening to more modern types of conversation and distribution methods, like podcasts. This was already true when Air America launched.

That doesn't mean they don't particularly listen to the radio, but I doubt you'll find many, especially in a market like San Francisco, a technology hub scanning the AM band for talk radio.

Air America did OK in Madison for awhile. On FM.

As far as why Conservative Talk is more successful, it's not only because that audience is probably more likely to be listening to AM, but the hosts are good at keeping an audience engaged. Everything is horrible, everything the left is doing is an outrage, how dare they, the host is mad, you should be mad, the listener is so mad and they want to know more, the host is on their side, the host has more to say about this terrible thing they are doing, more on the way. The listener stays tuned. They have a firm, generally loud voice and are able to keep the listeners attention and keep them tuned in by literally pissing them off. If anybody on the left is listening, they too are probably pissed off by what they heard and call BS on what is being said, but they might just stay tuned to see what else the host has to say. They cannot believe they just said this. On and on it goes.

Progressive Talk in general has been less like this. It was generally a bit more cheery, some anger in there too, but they don't have that firm constant anger the Conservative Talk side has. They don't have as much of a hold on their audience. Stephanie Miller is one of the longest running Progressive Talk hosts in syndication. There's a lot of jokes and sound effects in that show. It's not a full time rage fest, and therefore people might be more comfortable with tuning to another station. Sometimes people on the right also call in and argue on these stations.

 

[michael hagerty]

Look at how Walter Sterling is getting huge ratings in Philadelphia for his local show on Wpht yes he is conservative but Philadelphia is a liberal city…. The reason liberals aren’t listening to talk radio is because they don’t have much representation on it.

Walter's on an AM at 1210 on the dial in Philly at 9:00 p.m. on Sunday nights and he's getting HUGE ratings?

Tell me more. Use facts.

 

[davideduardo]

Ok but the majority of these hosts were syndicated and not local hosts focused on the community this station served…. My point is if they took a chance at hiring local talent to present a liberal or progressive view focused on not only national issues but local I think in a market like San Francisco where most of the people are liberal it just might catch on. Look at how Walter Sterling is getting huge ratings in Philadelphia for his local show on Wpht yes he is conservative but Philadelphia is a liberal city…. The reason liberals aren’t listening to talk radio is because they don’t have much representation on it.

But then you go back to the problem of the 910 signal which is inadequate for coverage of the whole Metro Survey Area which runs from Santa Rosa to Gilroy.

WPHT is a former 1-A clear channel with 50 kw non-directional. KKSF is highly directional with much less power.

 

[michael hagerty]

WPHT is a former 1-A clear channel with 50 kw non-directional. KKSF is highly directional with much less power.

Let's not get distracted by that, David.

Walter Sterling is getting HUGE ratings from 9-midnight on Sundays on that signal?