K.M. Richards
Program Director, The Eighties Channel™
Pairing conservative talk (or any talk) with Sports talk on a station doesn't seem to be all that unusual in some smaller markets. Most nights I can heard a mix of conservative talk and Fox Sports on a station about 130 miles down the I-5 corridor from me, KEDO 1270 out of Kelso-Longview, WA. They run Fox Sports overnight, and conservative talk during other times of the day. They even ID as "Newstalk / Sportstalk".
I programmed an all-Talk rimshot here in L.A. briefly in 1989. Largely syndicated with a live morning show. Even back then, we did a live one-hour sports talk show at 7:00pm followed by a two-hour national program off the satellite. That sort of schedule wasn't uncommon at the time.