Bloomberg will be on AM 1200.
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Bloomberg coming to Boston
- Thread starter 4CX1000A
- Start date
Ah, file under that's not funny...
http://bostonherald.com/business/business_markets/2013/02/new_format_for_clear_channel_s_wxks
Fri 12:01 am also on 94.5's HD2
http://bostonherald.com/business/business_markets/2013/02/new_format_for_clear_channel_s_wxks
Fri 12:01 am also on 94.5's HD2
Forget all the babble about putting WRKO on FM. Never happen. WRKO is dead as a talk station, if Entercom were to try general talk on the FM band the last thing they would do is evoke any thought whatsoever of WRKO
What happens to 680? Something very much like Bloomberg. Flip the switch and let it run. Maybe Clear Channel wanted to preempt an obvious move by Entercom. RKO's steady slide will eventually leave one AM station of any consequence in the market which might put pressure on CBS to find an FM home for that awful format it calls all news. Presumably, the start-up costs would much too high for a new player to get into the act. CBS won't blow up ZLX, they won't blow up BZ-FM and I'm not sure how the billings go on BMX but that would seem to be a likely candidate to flip, especially if it gets hurt by the recent format changes in the market.
My dream, however, is for RKO to go Bloombergishness and then tell Howie he's working off his contract doing 2-6a.
What happens to 680? Something very much like Bloomberg. Flip the switch and let it run. Maybe Clear Channel wanted to preempt an obvious move by Entercom. RKO's steady slide will eventually leave one AM station of any consequence in the market which might put pressure on CBS to find an FM home for that awful format it calls all news. Presumably, the start-up costs would much too high for a new player to get into the act. CBS won't blow up ZLX, they won't blow up BZ-FM and I'm not sure how the billings go on BMX but that would seem to be a likely candidate to flip, especially if it gets hurt by the recent format changes in the market.
My dream, however, is for RKO to go Bloombergishness and then tell Howie he's working off his contract doing 2-6a.
As article says comedy stays on 107.9's hd2...some on Matty's comedy on facebook wish signal were better but now they'll need hd radio or iHeart/TuneIn on smartphones, web, etc
Not sure how well or badly the "awful" news format is on WBZ (talk at night) these days or how they'd get to FM. Let's see, RKO to ESPN Deportes and get WBZ to run Howie (who knows when...) or have Ent. move him to Buffalo or something (not that Menino-isms would work there.)
Not sure how well or badly the "awful" news format is on WBZ (talk at night) these days or how they'd get to FM. Let's see, RKO to ESPN Deportes and get WBZ to run Howie (who knows when...) or have Ent. move him to Buffalo or something (not that Menino-isms would work there.)
raccoonradio said:
So no more "old skool rap and hip-hop" channel. I liked that channel (in limited doses) because it played rap and hip-hop from its early years back when much of it was creative and positive, some of it from before the "gangsta rap" came in later in the '80s, and way before today's slick, watered-down (though more mass appeal) urban contemporary version of hip-hop played on their main channel.
why not move comedy to 101.7? and evolution to wxks fm hd-2???
yup cc kills the joke 
When I heard about Bloomberg I thought 1200 could be it tho CC seemed to be content with putting comedy on several stations it had but it could be "what else could we run?" or placeholders. In some markets they could stay with it--still in Norfolk VA though funny 850 isn't CC, just saying comedy's lasted a while there --but again lack of anything else to run but here they can get Bloomberg on and see if it does well (LMA I think)
In Seattle they're gloating on Blather Watch that CBS Sports, in its first book, is getting ratings worse than the prog talk they had (1090) but some pointed out billing matters more than ratings and also this is part of a national rollout for CBS-SR and they can do well on national contracts, etc.
(and i'd guess sports a better demo that political, wider age range, younger people). 1200 ratings
haven't gone much above a certain point but CC is doing what it can and who knows maybe could
spin it off to someone. Billing can be good and Donna pointed out in article there is some call for the older audience that still tunes into AM and they may want biz radio...
When I heard about Bloomberg I thought 1200 could be it tho CC seemed to be content with putting comedy on several stations it had but it could be "what else could we run?" or placeholders. In some markets they could stay with it--still in Norfolk VA though funny 850 isn't CC, just saying comedy's lasted a while there --but again lack of anything else to run but here they can get Bloomberg on and see if it does well (LMA I think)
In Seattle they're gloating on Blather Watch that CBS Sports, in its first book, is getting ratings worse than the prog talk they had (1090) but some pointed out billing matters more than ratings and also this is part of a national rollout for CBS-SR and they can do well on national contracts, etc.
(and i'd guess sports a better demo that political, wider age range, younger people). 1200 ratings
haven't gone much above a certain point but CC is doing what it can and who knows maybe could
spin it off to someone. Billing can be good and Donna pointed out in article there is some call for the older audience that still tunes into AM and they may want biz radio...
Yes re: comedy. I have XM and they have a basic middle of the road comedy channel* that hopefully isn't too offensive, but they also have adult comedy channels. I found I wasn't into those and went to the family-friendly tier to save a few bucks each month.
*--Laugh USA: "XM promises "clean comedy you can enjoy as an adult without worrying about blue content. The mainstay of Laugh USA programming is XM's trove of classic comedy recordings, all screened for family listening.""
*--Laugh USA: "XM promises "clean comedy you can enjoy as an adult without worrying about blue content. The mainstay of Laugh USA programming is XM's trove of classic comedy recordings, all screened for family listening.""
Logo via fybush; don't know site URL yet
http://www.fybush.com/wp-content/uploads/2013/02/wxks-bloomberg-1200-logo-300x132.jpg
http://www.fybush.com/wp-content/uploads/2013/02/wxks-bloomberg-1200-logo-300x132.jpg
DavidZ said:
WBNW is very weak in the Financial District. WPLM is even worse. I can't think of any station on that network that puts a decent signal into downtown Boston.
Bloomberg Radio is an extremely good fit for 1200. Billionaire Bloomberg has money. Bloomberg would not settle for a lousy signal. Clear Channel needs money, and they have the perfect big-signalled station that has had place-holder formats in the past few years. Bloomberg is the format that will stay.
What will happen to 1120/1390, you ask? Probably nothing. The business format is not ratings-conscious. Time is sold there, and as long as there are competitors to Bloomberg, weak or strong, there will be business-programming renters on 1120/1390.
What will happen to 1120/1390, you ask? Probably nothing. The business format is not ratings-conscious. Time is sold there, and as long as there are competitors to Bloomberg, weak or strong, there will be business-programming renters on 1120/1390.
It was noted on Herald column/comments that prev. owners of 1430, 94.5, 107.9 (just before CC?) had tried biz radio on 1430 and it failed--6 months later it was back to standards.
>>Bloomberg would not settle for a lousy signal.
It certainly would be better than, say, WXBR. It does fairly well in many areas by day and at night
it pushes east toward Boston. Prob. good recep by day (for the business folks) in cars; as for
in workplaces, if they can't get it on a radio (maybe in the "lunchroom"?) there's always the Web.
>>Bloomberg would not settle for a lousy signal.
It certainly would be better than, say, WXBR. It does fairly well in many areas by day and at night
it pushes east toward Boston. Prob. good recep by day (for the business folks) in cars; as for
in workplaces, if they can't get it on a radio (maybe in the "lunchroom"?) there's always the Web.
JIBGUY said:
Those are also not really Boston signals. Any on-air listeners to 1120 are mainly in the metro-northwest suburbs and highway office parks between Route 128 and Route 495 north of the Pike to Route 2, maybe some in the inner west suburbs within 128, but few in Boston. 1390 is barely audible in Boston, it's a southeastern Massachusetts signal.
Those two signals cover areas that 1200 doesn't cover very well (especially at night), and neither one covers 1200's primary area of metro Boston well, so 1200 going Bloomberg should have little effect on 1120 and 1390's on-air listenership, the primary coverage areas for those signals are fairly exclusive to one another. 1120 could lose a little of whatever they have in the inner west suburbs, but that's about it.
1200 could, perhaps, draw a few online listeners from the Armstrong (1120/1390) streams, but probably no significant difference because Bloomberg radio is already available elsewhere online for anyone who has wanted to listen to it all along.
I would like to hear Bloomberg on a strong station like 1200, or if Catholic Radio 1060 is offered enough money to take their waste of a stick out of here.
Bloomberg is a tight format that is run like an news station. WBBR has added talk shows, but you can always get traffic weather and local news there around the clock.
I would like to see that happen in Boston.
Keep in mind that the only terrestial station Bloomberg owns is WBBR
Bloomberg is a tight format that is run like an news station. WBBR has added talk shows, but you can always get traffic weather and local news there around the clock.
I would like to see that happen in Boston.
Keep in mind that the only terrestial station Bloomberg owns is WBBR
Eli Polonsky said:
I suspect this is an LMA.
Could Bloomberg eventually buy WXKS-1200??
I suspect they are looking to buy stations in the other "top ten" markets.
Thus, I would think that Chicago, Washington, San Fransisco and Los Angeles will be next on Bloomberg's "expansion list".
Could Bloomberg eventually buy WXKS-1200??
I suspect they are looking to buy stations in the other "top ten" markets.
Thus, I would think that Chicago, Washington, San Fransisco and Los Angeles will be next on Bloomberg's "expansion list".
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