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BMP blows up Austin this morning
- Thread starter ufrustrated2
- Start date
captex said:
So captex, what did the numbers for those two stations look like in the latest ratings?
so what is the speculation on what will happen to the San Antonio cluster?
Leebo65 said:
They sure do... in LA, the ESPN Spanish language station gets a whopping 0.3 to 0.4 share with that format!
saradio1 said:
i would have to agree.
this would be ALMOST as silly as putting conservative talk on FM. no disrespect intended.
MINDonDAradio247 said:
Am I missing something? Conservative talk is doing well on FM in many parts of the country. I would think that it would have success here too.
Maybe I'm old school... okay I AM old school... but you can't have a successful News/Talk station without solid local news. I believe, too often, the talkers are taking all the credit for their ratings success when it's the news that is driving listeners to their stations every half-hour.
captex said:
200,000 hispanics in Austin divided by 7 hispanic stations = 28,000 listeners per station.
How can you make money with a pie that is so divided that nobody gets a big piece !!!!!
The problem with the stations were many. It started out when Tom Castro over paid for the market then expected to get what would be the equivalent of 100% of the market billing. He was proven to be wrong and a mistake and taken out of the picture. Secondly, the local market manager is a micromanager. He also couldn't make decisions soon enough, he took too long to bring in good sales management. Then when the company is taken over by Larry Patrick he probably helped throw every one under the bus. I think the formats and stations would have been fine and if they change formats as rumored. FM Sports and Oldies, the oldies will do ok not great and the Sports, well you don't have an anchor or home team anchor. You will always be looking up. KVET AM has the Longhorns and the Cowboys and as far as Austin is concerned that is only what matters. Austin is not a big enough market to generate the revs they seek. Likely story is that we will see the company eventually get rid of Jerry and go with another market manager.
As far as Liberman they could very well enter the market. From what I have been told BMP was looking at the AM guy in syndication who is doing very well against Piolin.
Looks to be an interesting story for the next 12-months regardless of our opinions.
As far as Liberman they could very well enter the market. From what I have been told BMP was looking at the AM guy in syndication who is doing very well against Piolin.
Looks to be an interesting story for the next 12-months regardless of our opinions.
Signal_Faded said:
Well this is not other parts of the country. I am sure it does quite well elsewhere... but not here.
Tower Erection said:
Actually that number is wrong... As of 2007, Travis County had approx 316,640 hispanics according to the Pew Hispanic Center based off U.S. Census data taken from that same time. This number is likely closer to 350,000 or so now. This is just Travis County alone and does not include the surrounding counties which would add more hispanic listeners to the Austin radio market.
Out of respect for my KHHL team in Austin... KHHL was #1 Spanish in the last book (12+ and 25-54), and was Top 3 in All Austin 18-49, and did very well.
As a program director, I am proud of my team in Austin. They did a great job with La Ley.
The cume reach of KHHL was not 28,000... It would range from 90,000 to 108,000 (depending on the Arbitron diary wobbles that the market would face). It competed directly with a respectable KLQB-FM.
Also, you tend to forget that KXXS (only, without the simulcast) would hit about a 2.0 share (12+), before KHZS flipped to Spanish Pop in September 2008 (which a few weeks ago, KHZS moved out of Spanish Pop and into Regional Mexican as La Jefa).
As a program director, I am proud of my team in Austin. They did a great job with La Ley.
The cume reach of KHHL was not 28,000... It would range from 90,000 to 108,000 (depending on the Arbitron diary wobbles that the market would face). It competed directly with a respectable KLQB-FM.
Also, you tend to forget that KXXS (only, without the simulcast) would hit about a 2.0 share (12+), before KHZS flipped to Spanish Pop in September 2008 (which a few weeks ago, KHZS moved out of Spanish Pop and into Regional Mexican as La Jefa).
JDawg512 said:
The current number used by Arbitron for Hiispanics 12+ for the Austin Metro Survey Area is 383,000. Arbitron uses Census Bureau projections, adjusted by Claritas and does not use numbers for just one County in the metro.
And just a clarification, the Census does not "take" a Census every year... it takes one every 10 years. The annual figures are statistical projections, which is why Arbitron uses Claritas which adds additional data sources and criteria to the projections.
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