TheBigA said:mmnassour said:Isn't there a single new idea in all of radio?
Hey...if you've got one (that works), we're all listening. Unless you're a banker.
No I don't! ;D And thank goodness that's not my job! However I...and everyone else here...know what doesn't work....
1. automated music with no personality
2. voicetracking with mispronounced local names
3. cutting your sales staffs during tough times...when you need them the most
A radio station that demonstrates its love for its community will have billing, will have listeners. Why weren't the BMP stations supporting...and playing cuts from...the local Hispanic music scene? I'm no expert on Hispanic music. But I have Spanish-speaking friends who never listened to one of the BMP stations because (to paraphrase one) "it's nothing but an IPod loaded with Reynosa discoteca rejects!"
Personally, when I'm driving in my car the first AM stations I sample are KLBJ or KVET becuase I'm reasonably sure that, at least at drive time, someone will be talking who knows something about Austin. Now that the ESPN station will (apparently) have something local on FM at least, maybe I'll put them on the list.
Frankly, I don't give a damn about what Dan Patrick, Rush Limbaugh, or any other national talker has to say. These people are not part of our lives. People who live here, who work here, who spend their paychecks here....those are the voices we should be hearing on radio. Those are the people who should be deciding what song is next. In this age of digital music distribution, the local connection is all radio has to sell, no matter whether it's being broadcast, podcast, or streamed.
To the extent that this blow-up brings more localism into Austin radio, I welcome it.
And the owners and/or operators who realize the importance of the local voice...will be successful in the long run. If I'm wrong, you might as well issue each and every American an IPod and turn the airwaves over to the ISPs so they can use them for wireless Internet.