I think you're correct
Winning always feels good. But winning in a race where every other competitor is just limping along doesn't prove much. As long as Clear Channel continues to hamstring their other stations to protect 'DVE, and Infinity does the same kind of outstanding job they've done on K-Rock, winning ain't gonna take all that much effort.
Bob's success reminds me of a plow horse running a race againt mules. The plow horse will win that race, but that doesn't make it a thoroughbred.
> > Any thoughts on the good trend for BOB?
> >
> Well, when just about every other radio station drops,
> someone HAS to gain. Look and see if anyone else had a
> gainer. 'LTJ, 'JAS, Y108, the X, STAR, WORD, Fox Sports 970
> and 'FGI-FM were small gainers. Look down a couple of
> threads and you'll get a pretty good feeling of what
> Pittsburgers feel about Pittsburgh radio.
> I don't want to burst bubbles BUT Joel Folger, the man who's
> credited with the creation of BOB, trumps Austin as his
> "baby", proudly noting that it went #1 in 25-54 in its 1st
> book out of the box. BUT, the Winter P1 12+ shows that BOB
> has almost lost 1/2 of its audience from their Fall '04 book
> (Source: Radio & Records online
www.radioandrecords.com).
> Their Winter P2 comes out next Thursday. Unless 12-25
> y.o.ers are staying away in droves, BOB/Austin may not be
> doing as well as Folger would want people to believe. So,
> what does that spell for Pittsburgh? Well, someone from
> either Fleet Street or Foster Plaza should start PROGRAMMING
> instead of PENNY PINCHING, or else this is what you're going
> to get.....people gushing over "flavors of the month" like
> BOB and Froggy.
>