KTRH and KROI are two different animals. It's about like comparing KUHA and KRBE. KTRH has their audience and a good product as far as conservative talk goes. KROI has a good all news service. KUHF has a good NCE News/Talk service. In each instance these are different animals and much like comparing apples and oranges. In my mind, comparing KTRH to KROI is like comparing watermelons to strawberries.
I think KTRH hanging on to the 'news station' handle is pretty stupid. Certainly if they weren't insecure about what they were doing they would call themselves what they are: News/Talk. I think the 'news station' handle is just to take a dig at KROI like one station I worked for that ran Paul Harvey on a per inquiry spot in unsold avails to take a dig at our competitor that ran Paul Harvey Commentarys. I was always taught if you had good product on the air you ignored the competition over the air and would win based on the quality of your product. By KTRH hanging on to the news station handle it tells me they see KROI as a threat.
I think KTRH hanging on to the 'news station' handle is pretty stupid. Certainly if they weren't insecure about what they were doing they would call themselves what they are: News/Talk. I think the 'news station' handle is just to take a dig at KROI like one station I worked for that ran Paul Harvey on a per inquiry spot in unsold avails to take a dig at our competitor that ran Paul Harvey Commentarys. I was always taught if you had good product on the air you ignored the competition over the air and would win based on the quality of your product. By KTRH hanging on to the news station handle it tells me they see KROI as a threat.