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Boston June 2012 PPM

The small AM's, yes. But the big 50kW blasters will still be there. WBZ will still exist, as will WABC, WCBS-AM, WFAN, WINS etc.

Just because it's on FM doesn't instantly make it better. See FM News in NYC for the proof.

People listen to low bitrate internet streams all the time... not because of sound quality, but because of CONTENT. Same holds true for AM and FM. If your content is crap, nobody will listen even if it's in 24/96 7.1 DTS surround sound. If it's good, people will listen to it.

The biggest problem for small AM's isn't the transmitted sound quality, it's the man made noise that is crapping up the band. The 50kW sticks can overcome that in the main coverage area.
 
WNTIRadio said:
The small AM's, yes. But the big 50kW blasters will still be there. WBZ will still exist, as will WABC, WCBS-AM, WFAN, WINS etc.

Just because it's on FM doesn't instantly make it better. See FM News in NYC for the proof.
Click to expand...

No, but I'll bet the NYC FM's demos are younger than WCBS or WINS. That's eventually what's going to kill AM, including the 50kw stations; Madison Avenue will shun it into oblivion in its single-minded pursuit of what I like to call the young-and-gullible demo.
 
http://www.bostonsportsmedia.com/2012/07/winners-and-losers-from-the-spring-radio-book

George Ian: "You can’t campaign strictly on a message of negativity and the same goes for broadcast radio. While WEEI was giving insight into the Celtics run, Felger was killing NBA basketball and Kevin Garnett on a daily basis... He doesn’t like callers, mobile phones, the Celtics, the Red Sox or how the Patriots do business. It’s never about the sports, it’s about Michael Felger."

http://www.bostonsportsmedia.com/20...cs-or-the-red-sox-that-killed-felger-and-mazz

>> So what do we see from these? It seems pretty clear that the younger audience was listening to Felger and Mazz. It’s not even close in the 18-34 demo.
We’ll concede the younger audience to 98.5 across the month. Let’s focus on 25-54 and why WEEI won this month, and this ratings period for the time slot of 3-7 pm.
 
NHRadio said:
Media Watchdog said:
While it is true that revenue ultimately wins the day, there is generally a strong correlation between ratings and revenue.
Click to expand...

Yes but...ratings are only useful as a tool to earn revenue. All infomercial or home shopping TV channels can be profitable while having miniscule if any ratings.
I think we're seeing the very beginnings of Radio having to reinvent itself. Jukebox-type stations are going the way of the landline telephone.
Broadcasters will have to find a way to keep listeners engaged, and talk/sports is a great way to do that. Oldies/Classic Rock is feeling the damage done by beating the same 300 records to death for the last 10 years.
Feel free to tell me I'm full of it. I'm married...I'm used to it. :D
Click to expand...

Not true with PPM. Generally stations that have more of a jukebox sound thrive with PPM. Stations that talk too much as well as the talk format itself did better with the diary system than PPM.
 
No, but I'll bet the NYC FM's demos are younger than WCBS or WINS. That's eventually what's going to kill AM, including the 50kw stations; Madison Avenue will shun it into oblivion in its single-minded pursuit of what I like to call the young-and-gullible demo.
Click to expand...

The FM I speak of has had a .6 for the past year. Cume of 500-600k. If you start to break the demos out of that, there's not much left. When you have a .6, young or old doesn't matter. By comparison WINS and WCBS have a cume of around 2.4 million each.

Madison avenue needs to get it's head out of its colon and realize that my mother's generation has a lot of money to spend of things, and does spend that money. Cars, gadgets, flat screen TV's, tablets, computers... Most of the 20 somethings I know barely have a pot to piss in or a window to throw it out of.
 
WNTIRadio said:
Madison avenue needs to get it's head out of its colon and realize that my mother's generation has a lot of money to spend of things, and does spend that money. Cars, gadgets, flat screen TV's, tablets, computers... Most of the 20 somethings I know barely have a pot to piss in or a window to throw it out of.
Click to expand...

...and for the 3,497th time, this is NOT the issue. Yes, the over-55 set has money to spend, and yes, they do spend that money. The issue is that they're a harder sell, more set in their ways. In radio terms: It costs more to sell them on a product than it does a younger person because fewer of them are so easily persuaded.

Keep your eye on the ball. Radio is a business. It exists to make money for its owners or stockholders. It will take the shortest, easiest route to that money, and that is not by selling ads for products or services aimed at seniors.
 
ON AIR said:
Real ratings for June are now posted.

WODS did pretty well 6+ for their last book. Will AMP do better than a 4.9 in July? (Or at least as well as MIX with a 3.9?) Or take a little away from KISS? "Stay Tuned"

http://www.radio-info.com/markets/boston
Click to expand...

Are my "too old" demographic eyes deceiving me or did WODS do better than both WBZ-AM (perennial "ratings powerhouse") and WBMX, yet they flipped WODS? Good luck with both the billing and the ratings books, CBS!

Since many people have been talking about radio in New York, I again harken back to the failed flip of WCBS-FM to Jack and then back to sanity, classic hits. I believe CBS-FM is now making a big thing of 2012 being the 40th anniversary of its adoption of an oldies format.

While salvaging the situation in New York, CBS took an important FM station in the Boston market and turned it into...????
 
The flipping of WODS from classic hits to CHR makes little sense.

A merger of the classic hits and classic rock formats on WZLX would make sense.
 
Supposedly CBS wants to go after Kiss and its younger listeners. And as said before even if older folks do still buy stuff, the idea is that when you get older it's a "tougher sell" to say, switch brands and they'd rather go after the younger folks. The ones who max out their credit cards. WODS did have lots of loyal listeners but now they want to go after a bunch of younger music fans. As for ZLX it's doing pretty well as is, isn't it (weren't
they #1 in men 25-54, followed by EEI and sports hub?) You want to change the music mix of the #1
station in that demo?

What does ZLX do in a format merge--segue Led Zeppelin into Madonna or KC and the Sunshine Band? Maybe under a "we play everything" idea, but...

Chad Finn, Globe, a couple days ago:
>>Classic rock station WZLX was first overall among men 25-54, and No. 1 during mornings, afternoons, and midday.
http://www.boston.com/sports/touching_all_the_bases/2012/07/weei_second_985_fourth_in_spri.html
 
Does Arbitron split 25-54? I would think that most of 'ZLX's 25-54 listeners are in the upper half of the demo, creeping toward unmarketability. Do the ad agencies know such things or do they just accept "#1 25-54 men" at face value?
 
It's supposed to be the most sought after demo but yes you would think classic rock fans may be at the upper end. Not sure about splitting up of the demo into smaller pieces (maybe...25-34? Would 34 yr olds be into ZLX?
As for sports if you separated the demo into 25-34 and 34-54, the older folks might prefer EEI, the younger ones Sports hub)

>>While Persons 25-54 may be the most sought-after demographic, a very close second to that would be the Women 25-54 demographic.
http://chicagoradioandmedia.com/new...k-at-chicagos-may-radio-ratings-from-arbitron

Even if some folks getting older aren't as prized to advertisers as younger ones, it's still a desired demo.
Maybe targeting those smack dab in the middle of the demo...maybe 34-44 or so? As I said before I heard ODS play I Wanna Hold Your Hand the day before the switch--a song from 64 and if you were, say, 12 then,
you're 60 now...though admittedly most of the ODS music mix was a bit more recent)
 
chitchatjf said:
The flipping of WODS from classic hits to CHR makes little sense.

A merger of the classic hits and classic rock formats on WZLX would make sense.
Click to expand...

WROR would seem to be the station that would most likely alter the playlist to pick up some WODS ex-listeners. If so, I guess that would mean a little more disco and 80's pop & a littlle less classic rock. I actually like WROR where they are now but I imagine you have to respond to changes in the market.

If WHBA were to go oldies/classic rock, the call sign could stand for W-Holly-Beatles-Aerosmith. Wishful thinking... ;D
 
leegart said:
WROR would seem to be the station that would most likely alter the playlist to pick up some WODS ex-listeners. If so, I guess that would mean a little more disco and 80's pop & a littlle less classic rock. I actually like WROR where they are now but I imagine you have to respond to changes in the market.
Click to expand...

I don't know about the dayparts, but WROR had actually been beating WODS in the 6am-12mid 12+ published ratings in recent months. I don't know how much tweaking they would want to do to attract former listeners to a lower rated station. Perhaps a little, but they might want to leave well enough alone.
 
CTListener said:
Does Arbitron split 25-54? I would think that most of 'ZLX's 25-54 listeners are in the upper half of the demo, creeping toward unmarketability. Do the ad agencies know such things or do they just accept "#1 25-54 men" at face value?
Click to expand...

If you're a subscriber, you can create custom demos using Arbitron's PPM Analysis Tool software. Ad agencies have their own subscriptions to Arbitron, so they don't have to take a station's word for it.
 
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