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BOSTON NOW HAS A DANCE STATION!!!!!!!

From what I have heard so far,there are like 10 songs that are on power rotation.Dubstep is played but not so much the brostep type of fare.Occasionally,you will hear a pop dance track and a throwback dance song from early 2000's.

The presentation is lacking as usually is with iHeart stations. Some local personality for the station would be a plus to connect with the Boston audience.If this station is to succeed it will have to come out strong out the box. A 2.0 rating or above will be a good sign.Anything less will not be too promising.
 
retrodells said:
The failed stations in Arizona, SF, and Denver were because too little mainstream dance "hits" were in rotation, too heavy on EDM
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Actually we were very mainstream on Energy AZ. Before we signed off, we had remixes of Lady Gaga, Kelly Rowland, and Danity Kane in rotation and countless other pop turds that were all over CHR at the time. If anything, I think it made the core audience tune out. We had stronger numbers at sign on when it was Euro leaning. But even then, we always played the given Kylie, iiO, and remixes of Pink, Gwen, Madonna stuff. So I'm not too sure how that was too heavy on EDM
 
retrodells said:
I agree too Tony!

It's about presentation. Presenting and promoting a station to the average American listener is something to can make or break a station.
If Evolution plans to stick around and appeal to more people than just the clubbies, college, and GLBT community... they need to promote it
with care. The failed stations in Arizona, SF, and Denver were because too little mainstream dance "hits" were in rotation, too heavy on EDM,
promotion of the station to small core groups. No numbers - no money (advertising dollars).

Clear Channel is "experimenting" EDM on 101.7 in Boston, I guarantee they are not "betting" on it. Right now I see CC making some format moves
around the country on some of their lower rated / lower powered / rimshot stations. CC is playing the exact EDM format on 101.7 as their IheartRadio
channel right now. It is an easy flip (as most of all of their properties are). The station "floats" on the format and then no monies... the next format
on IheartRadio will be flipped too. It is sad, but true in radio industry today - and moreso with CC.

CC has not had success on 101.7 and they have tried. They also have not put any money in promotion of the stations frequency with any of their
last " i-format of the day". The most they will put into these lesser properties, money wise, is a website, and every website on CC is another station's website
with a new logo and playlist.

CC is mostly hoping that this freq. and new format will take off by "word of mouth" and in the communities it is serving. Enough to make some dollars, but
I will be willing to bet if this doesn't happen enough or at the level of expectations - bye bye EDM.

Again, I will reiterate, EDM alone will not work on terrestrial radio. Dance Hits/CHR, Rhythmic CHR or Top 40 / dance hits works best in the USA right now and
ONLY when presented in a fast speed, live, some local, and CHR hitradio format.

As for EDM artists, there are plenty good artists out in the dance genre, BUT, unless these artists (like David Guetta, Calvin Harris etc) get in Top 40 / CHR rotation, they will not make it alone on dance radio.

In addition; CC has the hit radio CHR formats wrapped up in Boston:
#1 rated KISS 108 All The Hits
Jamin 945 Hip Hop and Hitmusic

and CBS has:
Amp 103.3 CHR

Evolution is going to be very limited on community.
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I'm still scratching my head over your comment about the "failed" stations in Arizona, SF, and Denver. First of all, you can't compare Denver to AZ and SF as KDHT in Denver only lasted as dance for 8 months. In AZ, KNRJ survived as dance for nearly 6.5 years while 92.7 in SF survived as dance first for two years as KPTI (3/02-3/04) and subsequently as KNGY for almost five years (10/04-8/09).

How many stations survive 6-7 years nowadays regardless of what format they are?
 
It's possible that the only real test we've ever had of dance radio's effectiveness was Party 93.1/Miami, on a full signal in the dance capital of the US. However that station had a VERY tight/stagnant playlist - even so its ratings were decent IIRC.
 
From what I can see on the FB page, and from friends of mine that I know myself, EVERYONE is siked about Evolution 101.7! Even here in Boston we already have our own WKTU in Amp 103.3, so we have the pop/top 40/rhythmic already covered. Evolution takes it even further...
 
I think Evolution 101.7 sounds phenomenal-!!
Have been streaming it off and on since this morning and only heard the same song twice which shows they have a huge library.

FM Radio has to innovate/compliment/differentiate to get ears away from competitors such as Satellite and Internet (IHR, Pandora etc)

The thing that puts this station in a league of its own compared to Sirius BPM, Party 93.1 Miami, and Z103.5 Toronto, is they are NOT playing all sped up pop remixes.
Every time I hear anything pop/hip-hop,rock come onto BPM, the channel is changed immediately. Yuck!

Earlier, I heard a Rihanna song but it was remixed by Bassnectar which made it tolerable...
It is simply awesome, I know so little of the songs being played on this station unlike the CHR Top 40 burn mentality.

The thing that gives me hope is Pete Tong, a DJ is involved with the programming. When I played DJ in high school/college, we had the Arbitron rated #1 show and my Program Director would routinely call me on the hotline or into his office and tell me we needed to play the known A-currents at least a couple times an hour. Our mix show became boring and predictable and I ended up getting a "real" job.

I think EDM can work in the states, as long as it is being programmed by people with a passion for the music and not corporate over-thinkers.
Obviously, they will need to try this on a station with more than 1,700 WATTS. Good god - I worked for a HOT-AC and CHR which were both 100kw and played the same songs over and over.

Merry Christmas/Happy Holidays,
Justin - no longer in Florida but the username worked:)
 
People are getting bogged down with 101.7's signal. It's not the strongest in town, but it doesn't necessarily have to be. It's the clearest in the city itself, around the colleges and the clubs. It gets to the immediate suburbs as well. That's where the majority of their listeners are going to be. They're not going to be out in the rural areas far away from the 128 belt. It's a boutique format on a limited signal, much like WFNX was for most of it's life there. Evolution doesn't have to be a big ratings puller. It's a nice compliment to Kiss and Jam'n, both from a sales and competitive standpoint, as it puts a little pressure on Amp, which has played around with EDM. It's actually a good experiment to try.
 
saradio1 said:
Here's hoping that CC spreads the EDM love in 2013!
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We really have to pay attention to the numbers because THAT will be the telling story for the future of the format.

That's why I believe CC went for Boston as opposed to a city like New York, Los Angeles, Miami or Chicago. They figured if the station does go at a loss, it wouldn't hurt as much as if the station was in a bigger city although the Greater Boston area is no small pie. :)
 
fmradio1 said:
People are getting bogged down with 101.7's signal. It's not the strongest in town, but it doesn't necessarily have to be. It's the clearest in the city itself, around the colleges and the clubs. It gets to the immediate suburbs as well. That's where the majority of their listeners are going to be. They're not going to be out in the rural areas far away from the 128 belt. It's a boutique format on a limited signal, much like WFNX was for most of it's life there. Evolution doesn't have to be a big ratings puller. It's a nice compliment to Kiss and Jam'n, both from a sales and competitive standpoint, as it puts a little pressure on Amp, which has played around with EDM. It's actually a good experiment to try.
Click to expand...

Finally....we can agree!!! ;D
 
My only concern is the sales department. That has been the death wish to a lot of theses stations. This format is totally different then most we have seen before. If you look at the demos they don't fit what we used to think a dance format would revolve around. Plus the other issue is getting this demo to listen to radio and not the IPod. I also hope that they bring in some jocks that can be entertaining. This is the time to change its typical ways and make people want to tune in.

I know the people at CC are excited about this station
 
Dancerev889 said:
My only concern is the sales department. That has been the death wish to a lot of theses stations. This format is totally different then most we have seen before. If you look at the demos they don't fit what we used to think a dance format would revolve around. Plus the other issue is getting this demo to listen to radio and not the IPod. I also hope that they bring in some jocks that can be entertaining. This is the time to change its typical ways and make people want to tune in.

I know the people at CC are excited about this station
Click to expand...

I totally agree. It's up to them to try to "sell" this somehow and not just to the local clubs. We need the major brands, that's for sure.

And yeah, getting jocks in there that have fun and can help make the format exciting (in terms of that sell) would be a good thing. And in terms of getting those younger demos to get over to the radio and off the iPod for this I've always said that if you can bring something compelling to the "table", to give people a reason to want to check you out, they WILL check you out. So as along the way things get tweaked to keep things going so as not to be "stagnant" in terms of one particular sound.

I'm hoping this station does come to New York. But IMHO, it can't totally sound like THIS because you have such a diversity in terms of a New York dance fan to reach out to. There will be those alienated if you stick to just one sound, just because it's the hottest thing going right now.
 
anthonydt06 said:
A second dance station has popped up in Boston today, Nova 96.9:

http://www.nova969.net/

No word if this is a stunt format, since the station was Urban yesterday after flipping from talk.
Click to expand...

This is such a great sounding EDM station and imaging. It sucks its only a stunt. I think it sounds better than Evolution 101.7FM. Just my two cents. I'm hearing it through my mobile phone today at work ;D
 
socamex26 said:
anthonydt06 said:
A second dance station has popped up in Boston today, Nova 96.9:

http://www.nova969.net/

No word if this is a stunt format, since the station was Urban yesterday after flipping from talk.
Click to expand...

This is such a great sounding EDM station and imaging. It sucks its only a stunt. I think it sounds better than Evolution 101.7FM. Just my two cents. I'm hearing it through my mobile phone today at work ;D
Click to expand...

I could be wrong, but I think the last time that 2 dance stations were in the same market happened in Toronto during the 90's (Energy 108, Hot 103.5 and Power 88.5). Even for a one day stunt, this is definitely a dance music lover's dream :)
 
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