Boston Radio Ratings March 2021

[Gregg.]

Classic Rock stations surprisingly do well in most cities, even among more youthful listeners. In NYC, Classic Rock WAXQ outperforms Alternative WNYL by a mile, not just overall but even in the 18-49 and 18-34 demographics. WAXQ's ratings are as good as they've always been. OK, they add Nirvana and Red Hot Chili Peppers in the playlist. But most of it remains the rock music of the 1970s and 80s.

Classic Rock is the one format where listeners accept songs released before they were in high school, or even songs released before they were born! In all other formats, AC, Country, Urban, Spanish-language, you really can't play music for a target audience that was released before they were high school freshmen.

 

[nowradioguy]

Actually, few campaigns target anyone over 55, not just 65.

We know.

 

[spt87]

What numbers are you looking at? Apparently not the ones I'm looking at.

Both WBZ and WRKO are showing declines.....as predicted.
(WBZ in their third consecutive declining month....down 22%. WRKO down 15%).

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I'd say BZ and RKO and just settling back into their typical rankings now that a very intense election cycle is over and corona virus is winding down. If the last year proved anything in the Boston market it is that the general public still knows to go to the AM band when they are looking the info those stations provide.

 

[nowradioguy]

WBZ earned so many points this afternoon (Tuesday) it was incredible.

The first 3 or 4 Traffic on The Threes with Mike King were so loaded with bit errors and frame losses that that it was unbearable. THANK GOD someone at 'BZ was listening and replaced Mike with Renee Hamilton for the next few reports. Renee was obviously stationed elsewhere but you could tell the audio was definitely studio quality. About an hour later Mike King returned, with the best audio I'd heard from him in months; perhaps he had gone in to Total Traffic Central.

It's possible iHeart CAN get good audio out and over the air. If only this were the rule rather than the exception.

"One more thing." Is there REALLY a need during a sportscast to use a play-by-play announcer SCREAMING over a crowd somthat the whole play is unintelligible? And those interviews with athletes often sound like they're originating in a bathroom stall. Ugh!