• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Boston Radio Ratings March 2021

My theory is that Sports Hub now occupies the space of two traditional formats. It's by far now the dominant sports station in a sports-heavy market, in a ratings period where the two teams that have been playing (Celts and Bruins) are both on its air. The Red Sox regular season isn't part of this book, so we don't know yet if Sox PBP will help WEEI-FM claw some listeners back this summer.

But the Hub is also a talk station as much as it's a sports station. If you want to hear talk and you don't want the particular political and social flavor that is WRKO 24/7, where else are you going to go? There's always been a market for less political lifestyle talk in Boston - it used to go to WHDH during the day and WBZ at night, and then it was a lot of what powered WEEI's success over the years, and now it's helping Sports Hub.

At least that's my insight.
 
Eli Polonsky said:
They have Entercom listed under its new name Audacy under WVEI-FM (RI), but still as Entercom on all their others.
Click to expand...
Remember, the website that posts the numbers as a news item determines and assigns the format names and owners, and is not provided that data from Nielsen.
 
The two sports format stations in Chicago don't do nearly as well as Boston.
Sports Hub doesn't have it's drive time crews back in studio yet.
 
freqlost said:
https://ratings.****************/cgi-bin/rol.exe/arb013

WROR #1

WBZ FM #2

I am unclear why WBZ FM would be so high
Click to expand...
It is still great to see two heritage AM stations continue to be in the top 10 in the age 6 and up ratings.
Both WBZ and WRKO are holding up well in spite of predictions on their decline.
WRKO’s morning show with Jeff and afternoon show with Howie continue to be entertaining and WBZ is the go to place for traffic and weather as well as the latest news.
 
Boston is also unique in having so many spoken word stations among the top ratings winners.

1. wror -------- classic hits
2. WBZ-FM ---- SPORTS
3. wxks-fm ---- top 40
4. WBZ -------- NEWS
5. wzlx --------- classic rock
6. wmjx ------- adult contemporary
7. WBUR ------ NPR
8. WGBH-FM -- NPR
Tie. WRKO ----- TALK
10. wklb -------- country
11. WEEI-FM --- SPORTS

Six of the top stations are spoken word. In Dallas, there are no spoken word stations in the top 12, none. In Houston, there's only one spoken word station in the top 16! Should I draw some conclusions from this?
 
Motown said:
Both WBZ and WRKO are holding up well in spite of predictions on their decline.
Click to expand...

What numbers are you looking at? Apparently not the ones I'm looking at.

Both WBZ and WRKO are showing declines.....as predicted.
(WBZ in their third consecutive declining month....down 22%. WRKO down 15%).

From ******************

1619042805099.png
 
Gregg. said:
Boston is also unique in having so many spoken word stations among the top ratings winners.

Six of the top stations are spoken word. In Dallas, there are no spoken word stations in the top 12, none. In Houston, there's only one spoken word station in the top 16! Should I draw some conclusions from this?
Click to expand...

I believe San Francisco is similar like this.
 
fybush said:
My theory is that Sports Hub now occupies the space of two traditional formats. If you want to hear talk and you don't want the particular political and social flavor that is WRKO 24/7, where else are you going to go? There's always been a market for less political lifestyle talk in Boston - it used to go to WHDH during the day and WBZ at night, and then it was a lot of what powered WEEI's success over the years, and now it's helping Sports Hub.
Click to expand...
The former PD of WIP in Philadelphia once mentioned to me that a good sports talk station is really "guy talk" and there is lots of stuff that fits in when there are fewer sports topics to discuss and, also, to lend some variety to shows.

Of course, that is why Imus did so well on a sports station in NYC... he fit the culture and mood.
 
Did anyone notice that Jam'n 94.5 jumped over Hot 96.9? Isn't this the best share that WJMN has had in a very long while? Why do you think that there has been a rebound?
 
Rock 92.9 continues to underachieve. Of course, with sister station 98.5 continuing to sport monster ratings, Beasley probably doesn't care much.
 
CTListener said:
I'm convinced it's run its course as a mass appeal genre.
Click to expand...
To the extent that it survives, it's a niche format. The splintering of rock into alt-rock and classic (read: mainstream) rock in the 1990s was a warning sign. It's no accident that a lot of classic rock fans now listen to country for their contemporary music fix.
 
nowradioguy said:
If they've de-emphasized the real classics of the 60s and 70s in order to accommodate the 80s, 90s, and beyond, then, yeah: lame. It's not my fault if stations and advertisers don't want to reach us 65+ listeners.
Click to expand...
Actually, few campaigns target anyone over 55, not just 65.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom