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Boston Radio Ratings March 2023
- Thread starter freqlost
- Start date
Age 6+ alternate view (may not be updated in all browsers immediately):
radioinsight.com
Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:
www.allaccess.com
25-54: 1. WBZ-FM 2. WXKS 3. WWBX 4T. WBQT 4T. WZLX
18-34: 1. WXKS 2. WBZ-FM 3. WBQT 4. WZLX 5. WKLB 8. WJMN (down from #4)
18-49: 1. WBZ-FM 2. WXKS 3. WBQT 4. WWBX 5. WMJX 7. WKLB
Boston
Nielsen Audio PPM Monthly Ratings Boston (Market #10) Population: 4,423,400 Black: 379,700 - Hispanic: 566,400 Average Quarter Hour Share for
radioinsight.com
Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:
Radio Industry News, New Music, Music Promotion, Radio Station Song Charts
All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
25-54: 1. WBZ-FM 2. WXKS 3. WWBX 4T. WBQT 4T. WZLX
18-34: 1. WXKS 2. WBZ-FM 3. WBQT 4. WZLX 5. WKLB 8. WJMN (down from #4)
18-49: 1. WBZ-FM 2. WXKS 3. WBQT 4. WWBX 5. WMJX 7. WKLB
With the Red Sox regular season underway, WEEI-93.7 should see somewhat higher numbers in April.
A winning streak that would put the Sox right in the middle of a pennant race would help.
A winning streak that would put the Sox right in the middle of a pennant race would help.
Announcers all over MLB are having trouble with the pace of the game, from what I've heard of Red Sox and other clubs' broadcasts, as well as network games. The familiar ruminations on baseball history, comments about the previous play or hit, anecdotes about players, etc., often sound rushed or are subject to frequent interruption because something is happening every 20 seconds rather than every 40. But baseball broadcasters of years past knew how to describe a fast-paced game, so there's no reason that today's can't adjust. Baseball still is a stop-and-go sport, after all. The announcers don't have to describe constant action for long stretches, as basketball and hockey announcers do.
Their current rank is totally salable. This is not a race where there is just one winner.. In big markets, the top 15, 20 even 25 stations can all do well.
Can you elaborate? I see this post as ambiguous in meaning. If it's comical that music stations are tied with a sports talk station, the other sports talk station is number one in this ranking.
Oh sorry, I just never thought I’d see the day ‘EEI was hanging out around somewhat constant lower ranked stations like 92.9 and 101.7. Although I’m sure it’s probably laughing all the way to the bank compared to those two.
I remember when ‘BZ-FM launched and EEI seemed untouchable. I know a lot has to do with the teams and the seasons, but Beasley was obviously able to out maneuver Audacy in Boston — in what’s normally one of Audacy’s best executed and most successful formats (sports). 98.5 is just a beast.
EEI being beaten in afternoons by an AM station "that you can't pick up west of Kenmore Sq after dark" with Grandpa Cahh.(That quote a slightly exaggerated statement by HC...) Both "68, RKO!" (jingle) and the former Rock Garden probably have many listening via stream)
It's remarkable that they reshuffled the afternoon show at the beginning in February yet it's managed to drop 2 more places in the ratings.
Thanks for the clarification. Your original post is one of those times where I could have misinterpreted you (which I did) and went down the wrong rabbit hole.
To your latter point in this post, WEEI laughed off The Sports Hub so much, it stayed on AM for another three years. People were clamming for it to move to FM after The Sports Hub was announced. But in hindsight, before CBS blew up WBCN (to my personal dismay) for The Sports Hub, there was the rumor of WBOS going Sports Talk, which amounted to nothing, and (I theorize) WEEI thinking nobody could challenge them for dominance.
Sports Hub debuted Aug of 2009. Entercom could have beaten them to the
punch by putting WEEI on FM before then
(format change was announced in advance). At that time RKO was Sox flagship with 1 or 2 games a week on 850. Two weeks after Sports Hub debuted, Ent. abruptly shifted all Sox games to 850.
They were doing variety hits with Mike on 93.7. Maybe they could have put Sox games on both 850 AND 93.7 to test the waters.
Finally in Sept of 2011 WEEI moved to FM but also stayed on 850. By Oct of 12 the AM went to all ESPN.
Were they making enough off Mike to justify not moving EEI there? Maybe. They put together simulcasts of EEI on other stations in New England, and an earlier move to FM could have helped. RKO and EEI are weaker to the west at night. It was for that reason WCRN 830 Worcester was tapped to carry Sox games.
Fall of 2012: announcement of "ESPN on WEEI (850):
punch by putting WEEI on FM before then
(format change was announced in advance). At that time RKO was Sox flagship with 1 or 2 games a week on 850. Two weeks after Sports Hub debuted, Ent. abruptly shifted all Sox games to 850.
They were doing variety hits with Mike on 93.7. Maybe they could have put Sox games on both 850 AND 93.7 to test the waters.
Finally in Sept of 2011 WEEI moved to FM but also stayed on 850. By Oct of 12 the AM went to all ESPN.
Were they making enough off Mike to justify not moving EEI there? Maybe. They put together simulcasts of EEI on other stations in New England, and an earlier move to FM could have helped. RKO and EEI are weaker to the west at night. It was for that reason WCRN 830 Worcester was tapped to carry Sox games.
Fall of 2012: announcement of "ESPN on WEEI (850):
WEEI reveals ESPN lineup on 850
Entercom, the parent company of WEEI, and ESPN officially announced Tuesday that the 850 AM radio channel will begin broadcasting ESPN Radio programming in October.
www.boston.com
And what was such a joke, was Sports Hub was a CBS creation. CBS did not play when it came to sports. They knew what they were doing and executed the format better than almost anyone else, and were one of the first big companies that pushed the format to FM. I'd think almost any station would take a sports competitor from CBS as a very serious threat, but obviously not in Boston, where Entercom fumbled the whole WEEI reaction...somewhat surprising, since the Fields and Entercom pre-CBS merger were quite savvy operators and one of the earlier proponents of moving spoken word formats to FM. Once Sports Hub launched, Mike should have been torched and made WEEI-FM ASAP. Not several years later. It was obvious then FM was the future for sports formats at that time.
I really don't see a way WEEI can ever get back most of the audience lost to WBZ-FM. I'm sure there isn't panic at Audacy since sports generally bills quite well, but I think it's going to take money Audacy doesn't have laying around to spend to dig out of this hole.
The error is to think this is like an election, where there is only one winner. WEEI can also make good money with its ratings.
Kuhner was gone for a week, which certainly helped RKO's ratings.
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