Blanche said:
My serious concern is that radio is slowly committing suicide by not providing an atmosphere for nurturing new talent. Small town AM facilities are about the only places where you can really get your feet wet. One of the big reasons we’re hearing more and more syndicated morning shows is because there is no venue for young announcers to develop into “personalities” worthy of a morning show format. WMAG’s Bill Flynn is one of the last of the announcer breed to morph into a morning show personality some twenty years ago. And he made the jump to WMAG mornings directly from the AM band, I believe. I don’t know Jack Murphy’s story, but it’s likely to be similar.
WSJS’s Glenn Scott came from AM- oh, wait- he’s still there…but you get my point
For the most part, Greensboro is too large of a market "to get your feet wet". It is very rare that someone is going to be able to get started with an on the air job at a Greenboro station. The small town AM's and FM's are where you HAVE to get started and get your training. Most people want to start out at a big popular AM or FM station and when they can't, they blame the industry for not nurturing talent.
Larger stations have never really nurtured talent. They instead provide the next step up for someone who has spent a few years working at the podunk stations that offer no prestige, but instead provide valuable real world experience.
Glenn Scott may "still" be on AM, but that doesn't mean he hasn't been successful. Glenn has had and still has a quality morning show and probably makes more money than 90% of the air talent in the Greensboro market. The AM radio band is still a powerful force in broadcasting across the country even if it is dwarfed by the FM's in the Greensboro Market.