Re: Braves, Turner South, and future of TBS
> > >
> >
> > The Cox duopoly idea is the most logical, but I'm sure CBS
>
> > would like to have 17 as its Atlanta affiliate and get off
>
> > WGCL. As for WSB, I don't see it leaving ABC for NBC,
> since
> >
> > I've heard that WXIA has re-upped with the Peacock Network
>
> > through 2015, but CBS would love to be on Channel 2.
>
> The post I was responding to suggested ABC coming in to buy
> WTBS-17 and moving ABC over to that signal. I doubt WSB
> would drop ABC as well, especially since they stayed with
> the network through the past 6 or 7 (relatively to
> incredibly weak) seasons. It dropped NBC, in 1980/1, for
> many of the same problems ABC was experiencing prior to the
> 2004 season.
Frankly, I've never understood why WSB has stayed with ABC
as long as it has. Back around 1986, when The Cosby Show,
The Golden Girls, Cheers, and many other shows had placed
NBC firmly on top, rumors got started that Channel 2 was
going back to NBC. Didn't happen.
When Channel 2 switched to ABC in 1980, it was the only
NBC affiliate in the top 25 markets to be number one in
primetime. The problem was that WSB was pre-empting a
lot of network shows and replacing them with movies and
syndicated shows, putting a strain on their bottom line.
For most of the time since then, except in 1993-94, 1999-
2000, and 2004-present, ABC has usually been in third place
(I think they were second around 1989-90).
But I don't believe Channel 2 has any intention of going
to CBS (or back to NBC).
>
> >
> > However, I think one of two things happens: a WSB-WTBS
> > duopoly,
> > or WTBS becomes a CBS affiliate and WGCL an indie. NOTE:
> > When
> > analog is shut off, WGCL will be on digital channel 19,
> and
> > that
> > might be enough to maintain the CBS affiliation.
> >
>
> I don't think CBS would purchase the signal for the same
> reason ABC wouldn't purchase it. To much money would have
> to be invested in upgrading it to an affiliate-quality
> station.
>
> Besides, CBS/Viacom already owns WUPA-69-UPN. If CBS was
> desperate enough to get off WGCL, they would likely have
> already done so and run it similar to their O&O in Detroit,
> WJW-62. They haven't and, likely, won't as Meredith owns a
> number of CBS stations in other major markets
> (KPHO-5-Phoenix is their next largest behind Atlanta, but
> they also own stations in Hartford, CT and Kansas City) and
> wouldn't risk upsetting the applecart for the same reason
> ABC wouldn't upset theirs with Cox Broadcasting.
Makes sense: Meredith owns CBS affiliates in Phoenix, Kansas
City, Syracuse, and Flint, in addition to Atlanta, and is said
to be very tight with the Eye network. And the CBS o&o in
Detroit is WWJ; WJW is the Fox o&o in Cleveland.
>
> Now, I could see Cox purchasing Channel 17 as a duopoly and
> then offering it to CBS as an alternative to WGCL. WSB
> could easily run the same kind of set-up you see in
> Jacksonville with Gannett's duopoly WTLV-12/WJXX-25: One
> newscast broadcasting on both stations during the news
> periods.
Could be. Otherwise, WTBS would have to set up its
own news department.
>
> As for WGCL on Channel 19 after DTV conversion, my
> understanding is they will still have to brand as "Channel
> 46" and remap their signal to that on set-top boxes. I
> guess the DTV-19 signal is considerably stronger than the
> analog-46, but will it really make any difference since they
> still have to brand as "Channel 46?"
>
I had thought some time ago that they might play up the
digital 19 angle in their promotions; since I'm not really
up to speed on DTV, it sounds like they'll still be CBS46,
or Clear46, or whatever they're calling themselves this week.
Looks like, barring a WSB/WTBS duopoly, nothing is going
to change, and it still may not. Time Warner could sell
WTBS to a company that would continue to run it as an indie,
perhaps with different call letters. WAGA, obviously, would
not be involved; neither would WXIA, which seems to be
perfectly content under the protective wings of the peacock.
Only possibility there: Gannett just bought the UPN affiliate
in Denver and plans to run it as a duopoly with NBC affiliate
KUSA/9. They COULD conceivably do the same thing in Atlanta,
an 11/17 duopoly (17 gets CBS and takes 11's newscasts). I
won't hold my breath.
On the whole, I think your reasoning is well-stated.