Told ya...... slowly 92.3 will be R&B
How long have i been sayin this. The station has been going back wards since Kendra G left the morning show. Since then it hasn't been strong, period. Should have brought me in as PD, but what do I know, I'm only young and have my ear to the streets. Too bad I won't reveal myself so i will never get the job!
First question comes to mind is is if they keep Power 92 Mainstream urban, how many grown folk will maintain listening to 92.3 after TJMS signs off? Relatively none. Once again, an Urban AC morning show on a Urban mainstream station doesn't fit. TJMS has a strong following but that will not do much in terms for the rest of the day parts, therefore its only right for the station to go UAC.
So the 2nd question is are they going to bring hip hop back to 106.3 or abandon it all together and go back religious/gospel.......
Full circle.
New Legal: "WVJM Lansing-Chicago / WBJM Genoa-Rockford Dekalb - 106 Jamz Where Hip Hop Lives"
Can't use "Power 106" like they did before unless they end up switching "Soul 92.3" course the "Power" name was being used in terms of religious "power" after they dropped the WYBA "Born Again" Gospel station name.
It would also boost marketability for Rockford being there is no Hip Hop station in that market. Course there is no R&B station besides 106.3 that caters to Rockford but I had got a lil word over months ago... .that Rockford will be Hip Hop. Course they never seemed to be serious about that market in the first place.
One thing is for sure, Hip Hop stations do not work just being a juke box with absolutely no air talent. Soul 106.3 is overall syndicated most every daypart, that will not work for Urban.