breaking BRW 103.3 to amp format, 60s-70s-80s to hd2

[leethalweapon]

Assuming they hit the ground running, AMP could well be achieve the same kind of success as AMP in LA. Find the weak spot, and exploit it. While it may not have hurt KIIS totally, the AMP found their spot and are doing alright.

 

[MassMusicMan]

Matty is old. Kiss 108 largely sounds lazy. Just because Bostonians don't know better doesn't mean they can't learn, stodgy as they are.

Fact is, one-sixth of documented Boston radio listening is dedicated to Kiss and Jam'n. Bostonians like the hits. They're ripe for the picking. Put on some personalities that don't drone on and complain about things. Find the hippest 27 year old in Boston and put them on the morning show. Jenny Johnson? Kelly Malone? Ace Gershfeld? Find somebody who has Matty's magnetic humility without his complaining and dull vocal register, and you have a shot at a four share.

 

[JustinT]

Going head to head with Matty in the Morning? Isn't that like starting a land war in Asia or going against a Sicilian when death is on the line?

I caught the end of today's show… ironically, Matty was joking about how they talk too much and play too many commercials. I know a number of younger people who just want to hear music in the AM. From my experience, AMP could really clean up in mornings with 18-25 listeners who would otherwise go the iPod/aux jack route. I guess this theory will be put to the test!

speculation on new call letters for the new Amp???

Hopefully something better than WDZH, the AMP in Detroit.

On one hand, the loss of WODS is a blow to Boston radio. Although the music can readily be found elsewhere (WROR in Boston; along with WFNQ, WWFX, WWBB, and WCIB depending on your location in the market), the personality lineup at 103.3 trumped the rest. JJ and Paula easily belong in any Boston radio hall of fame.

But on the other hand, someone is finally taking on the 800 lb. gorilla of the whole market, a move that this board has suggested for years. Although the Z100 vs. NOW 92.3 and KIIS vs. AMP 97.1 battles are well-chronicled, both Z100 and KIIS are Clear Channel's flagship properties, and they are a pair of well-defended fortresses. Check out the damage that Cox's one-year old Hot 101.5 has done to CC's 93-3 FLZ in Tampa - if CBS can come on strong, like others have said, this is going to be great to watch.

 

[frankfurter]

Not sure if this was done to stunt a Clear Channel move at 101.7, but I'd say this increases the odds that a classic-leaning "Mike" type station might pop up there - something heavy on the 80's and 90's with a handful of "oldies" and safe newer tracks. WODS likely had a lot more P1's than Mike-FM did, but there's two classic hits-esque Boston stations gone in the same year. Would be a much smarter move for 101.7 than a brand of talk that's highly unpopular in 101.7's broadcast area.

 

[leegart]

from all access
"When looking at the habits of BOSTON radio listeners, it is clear the music most favored by the biggest group of people is contemporary hit music," said SVP/Market Mgr. MARK HANNON. "BOSTON's New 103.3 AMP RADIO will serve the audience with all of the hits from artists topping the charts, and create a number of ways for listeners to interact with the station -- from live events to special appearances and contests."

http://www.allaccess.com/net-news/archive/story/107621/will-wods-say-goodbye-tomorrow

Those who don't learn from history are doomed to repeat it. CBS didn't learn "Jack" after their dismal failure in New York flipping the format on WCBS-FM. They had to go back to classic hits. Here we go again! This time in Boston.

Let's see if they have some bad books.

 

[pqgeorge]

from all access
"When looking at the habits of BOSTON radio listeners, it is clear the music most favored by the biggest group of people is contemporary hit music," said SVP/Market Mgr. MARK HANNON. "BOSTON's New 103.3 AMP RADIO will serve the audience with all of the hits from artists topping the charts, and create a number of ways for listeners to interact with the station -- from live events to special appearances and contests."

http://www.allaccess.com/net-news/archive/story/107621/will-wods-say-goodbye-tomorrow

Those who don't learn from history are doomed to repeat it. CBS didn't learn "Jack" after their dismal failure in New York flipping the format on WCBS-FM. They had to go back to classic hits. Here we go again! This time in Boston.

Let's see if they have some bad books.

Exactly! This seems like another "Joel Hollander" type decision. We'll see.

 

[MickeyD]

When they tried this with WHTT, they didn't blow up an established heritage radio station to do it, they were up against a much more loosely run Kiss 108, and Jam'n 94.5 didn't exist. and they STILL failed. This will go down as a massive blunder.

They did this with WCBS-FM only to restore it a couple of years later.

 

[DJbobo]

When they tried this with WHTT, they didn't blow up an established heritage radio station to do it, they were up against a much more loosely run Kiss 108, and Jam'n 94.5 didn't exist. and they STILL failed. This will go down as a massive blunder.

WZOU(Zoo) was already on the air for a few months when WHTT came on.

 

[iyiyi]

WHTT redux vs. KISS with 94.5 as wingman. Yep...

 

[danikayser84]

Unfortunately they wouldn't be able to get the WHTT calls as they're used on a Cumulus station in Buffalo now What about WBMP or WBPP? Better yet, why not let the FCC decide? After all, it worked for WYJB and WDZH

 

[brlmedia]

Unfortunately they wouldn't be able to get the WHTT calls as they're used on a Cumulus station in Buffalo now What about WBMP or WBPP? Better yet, why not let the FCC decide? After all, it worked for WYJB and WDZH

well unless cbs already has a new set of calls ready to go which we will hear at noon tomorrow, it's gonna be wods for a bit, will sound weird!

the other amp stations? besides detroit? they all have some form of amp in the calls?

i'm going off memory here lol

 

[Big Toona]

Let me see, Tom Poleman and Cadillac Jack vs CBS CHR minds? Uhh I'll take Tom and Jack on that one.

 

[wprt949]

So where do you think CBS will park the WODS call letters ?

 

[pqgeorge]

So where do you think CBS will park the WODS call letters ?

Probably right where they are right now. The call-letters on a station like the new AMP are usually hidden at the top of the hour. The WODS format (what's left of it) will still be on 103.3 HD2 and on line. If they do decide to park WODS somewhere else, there's simply nowhere for them to go. Who knows?

 

[frankfurter]

I wouldn't be surprised if they let the WODS call letters go. The only reason to have them is the passing resemblance to the word "Oldies" - they're a clunky set of calls for a DJ to say over and over. Many in Boston still know it as "Oldies 103". When the switch is made back to oldies/classic hits, they'll probably call it "Boston's 103.3" as they won't be married to unattractive calls with limited listener loyalty.

 

[pjc1961]

By Noon on Thursday we'll know for sure - just have to test 'em both!

FWIW, a new CBS Boston story (http://boston.cbslocal.com/2012/06/27/cbs-radio-launches-amp-103-3-new-top-40-station-in-boston) mentions the shorter domain.

Also, a new Billboard report (http://www.billboard.biz/bbbiz/indu...-is-fourth-cbs-clear-channel-1007442752.story) says that this would be the fourth time that CBS has launched a mainstream CHR station to compete with a CC-owned one (in addition to NYC, LA, and Detroit). I'm thinking, though, that San Diego also counts (CBS's Energy 103.7 vs. CC's Channel 93.3).

Yes, I'd say San Diego counts as well.

As far as call letters go: CBS did change KLSX to KAMP in L.A. (Amp Radio 97.1) and WVMV to WDZH in Detroit (Amp Radio) but let them stay as WXRK New York (92~3 K-Rock to 92~3 Now).
As it is, the calls are buried in the top-of-hour ID and they'll push "103.3 Amp Radio" as the station "identifier".

Credit where credit is due: looks like Lance Venta of Radio Insight was correct after all; the original CBS Radio press release was (and is, as of this writing) indeed incorrect.

The correct website link is as mentioned in the Boston CBS Local link above:

http://1033ampradio.com which redirects to a Word Press password protected page: http://1033ampradio.cbslocal.com/

Streams to watch: 64 K 44 kHz stereo AAC

http://provisioning.streamtheworld.com/pls/WODSFMAAC.pls (currently playing what's on-air at WODS FM 103.3)
http://provisioning.streamtheworld.com/pls/WODSHD2AAC.pls (currently playing The Cove WODS HD2)

Lower quality audio: 64 K 22 kHz stereo

http://provisioning.streamtheworld.com/pls/WODSFM.pls
http://provisioning.streamtheworld.com/pls/WODSHD2.pls

For Windows Media (still compatible with other players):

http://provisioning.streamtheworld.com/asx/WODSFM.asx (128 K 44 kHz stereo)
http://provisioning.streamtheworld.com/asx/WODSHD2.asx (64 K 22 kHz stereo)

In player mode (not via Radio.com - just opens new tab/window for the feeds below): 64 K 44 kHz stereo AAC

http://player.streamtheworld.com/liveplayer.php?CALLSIGN=WODSFMAAC (On-air WODS FM 103.3)
http://player.streamtheworld.com/liveplayer.php?CALLSIGN=WODSHD2AAC (The Cove WODS HD2)

 

[sfradio]

Unfortunately they wouldn't be able to get the WHTT calls as they're used on a Cumulus station in Buffalo now What about WBMP or WBPP? Better yet, why not let the FCC decide? After all, it worked for WYJB and WDZH

well unless cbs already has a new set of calls ready to go which we will hear at noon tomorrow, it's gonna be wods for a bit, will sound weird!

the other amp stations? besides detroit? they all have some form of amp in the calls?

i'm going off memory here lol

Here's what I can dig up quickly about some of CBS's other halfway-recent CHR launches (see also the above post)...

San Francisco (Now) -- Calls are still KMVQ; however, in this case, the station did more of a segue from Rhythmic AC (as Movin') to a full CHR than an outright flip.

Houston (Hot) -- Calls were changed to KKHH.

San Diego (Energy) -- Calls were changed to KEGY.

Sacramento (Now) -- Calls are still KZZO; however, this is another case of more of a segue than an outright flip (and the station may be more Hot AC than CHR).

For a time Movin 99.7 kept the KFRC call letters, september 22, 2006 to may 17, 2007 to be exact

 

[pjc1961]

I don't know who is doing the morning show for CBS's top-40 WXRK-92.3 ("Now") in New York, but I wouldn't be completely surprised if 103.3 (whatever call letters it gets) simulcasts it.

That could save a lot of money.

On the other hand, how about a "Maximum Hitz" morning show with reduced commercials and little (if any) talk/news/weather/traffic??

Current 92~3 Now New York lineup consists of:

Mornings: Lil Cee & Sarah Lee
Middays: Eutopia
Afternoons: Micki Gamez
Nights: Zann
Late Nights: DJ Toro or other jocks/weekenders

I don't think they'll simulcast - if Nick Cannon was still there...maybe. The current morning show is just trying to find their sea legs for "Now" (pun intended ). In fact, newly installed PD Rick Gillette has had to practically make over the entire staff - the original weekday lineup that started on 92~3 Now in March 2009 is all gone.

The Maximum Hits/Hitz idea is a fair one. I don't know how much "talk-time" Carson Daly gets on his Amp Radio L.A. morning show, but it's likely not as much as the KIIS-FM Ryan Seacrest show.

 

[brlmedia]

There's more domain-related wackiness--this time, about 1033amp.com; see http://twitter.com/bostonradio/status/218121172167036930.

radio insight reported this too. crazy!!!

 

[BJSteigner]

CBS Radio made a huge mistake on this...It looks likes Cheap Channel's WXKS 107.9 (Kiss 108) is going to laugh at this and put their station into overdrive...

103.3 Amp is not...IS NOT...going to dent Kiss 108.