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BREAKING: MY 102.5 FLIPS

I think this was a last-ditch effort to save the AC format on 102.5. Maybe they thought the "My" brand might still have some kind of positive identification with the listener.

As for the repetition, I agree that they are too slow adding new music and are rotating some songs too heavily for too long. They sure do play "Haven't Met You Yet" a lot considering it's over 2 years old. If they'd add some more new songs in more often, they wouldn't have that problem. I still can't figure out if they're programming from the AC or Hot AC chart. There are several 'safe' ones they could add. The main issue still, to me, is those out of place 70s soft AC songs that pop up occasionally. Taking those out will not make or break the station. I mean, "Brown Eyed Girl" alongside "Last Friday Night/TGIF" is terrible! The potential of those songs turning listeners off seems much greater than attracting/retaining listeners.
 
Totally agree with carolinaradio. It's really ashame that they just don't seem to "get it". You're either all-in or get out. I'm sure the people that like Snow Patrol and Finger Eleven probably didn't enjoy the Michael Jackson song I just heard (and yes, even though that was 80s, there's a difference between "hip" 80s like the Cure and U2 and the MJ and the 70s stuff they also throw in). I still am listening just because there just isn't much of an alternative in the Upstate. And am occassional surprised at what they do play (like a harder, Dookie-era Green Day song I heard yesterday).

But if they continue to try to mix in the older AC, they're going to lose listeners. They even have a promo comparing them to "B" for "you, not your kids". Well, if that means you're playing current songs, then play current songs!! Not the constant rotation of two-year-old Pink! and Lady Gaga songs.

Hope they do stick it out and get rid of the soft AC of the past.

Oh, and as soon as Deliliah comes on, I'm gone. So kick her to the curb ASAP.
 
When WMYI did Mainstream AC right, Delilah was a good fit and dominated female demos 7pm-12mid. Now, they've got some Doofi (plural for Doofus) making the decisions, and they are indeed screwing it up royally. Christmas won't matter. The station will collapse whether or not they choose to jingle.
 
MarkSC said:
When WMYI did Mainstream AC right, Delilah was a good fit and dominated female demos 7pm-12mid. Now, they've got some Doofi (plural for Doofus) making the decisions, and they are indeed screwing it up royally. Christmas won't matter. The station will collapse whether or not they choose to jingle.
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While I do think they are making some big mistakes (keeping Delilah, at least for now; still trying to appease older listeners with 70s songs; not keeping up with the currents), I hope they survive. Greenville needs a station that appeals to a 20s to 40s age range. And, to me at least, this is the closest its come recently. Hope management gets its act together and rightens the ship before those listeners go back to their iPods.
 
This is exactly what I think they should be sounding like, check out My 98.1 WLND in Chattanooga. They're a Hot AC but conservative and not really that edgy. http://www.my981chattanooga.com
Dumping Delilah (I just love how the music abruptly fades out at 6:59 when they switch to the feed), EVERYTHING pre-1980 and more currents would tremendously help. I just heard "Only The Good Die Young" between Bruno Mars and Lady Gaga. That's more of a turn-off than gain. The overall concept is good, but it needs polishing. I still like the station, and want it to work, but I guess my frusturation is growing a little because I thought this stuff would have been taken care of by now. They've only added 2 new currents since launch like 6 weeks ago.

If this doesn't work out, I don't know what they'd put on 102.5. Who knows, maybe CHR as Radio Now. However, management only seems to truly have knowledge in the country field, so unless they get some new noggins in there, I doubt anything will sound as good as it could at the two non-country FMs.
 
I don't know if it was just a fluke hour that I was listening to earlier today, but the trend seems to be getting worse not better as far as the "fresh" music is concerned. I counted 3 out of 10 songs from the '70s (including, of course, Brown Eyed-Girl. Think Billy Joel and Bonnie Tyler were the others. ) and a few slowwwww 80s songs that I wouldn't consider Hot AC by any means. What's their definition of "fresh"? I know they aren't necessarily going for total Hot AC but who do they think they're pleasing?

It almost felt like I was listening to the old WMYI if it wasn't for something like Avril Lavigne being thrown in. Backtracking is just going to make things worse. "Total Eclipse of the Heart" fresh??? I don't think so.

Sorry for the rant. Just had my hopes up for something better around here.

BTW, I know e-mail is a waste of time (I already have like two weeks ago basically pleading with them to go "whole hog" into something that resembles Hot AC and received no response). Do radio program directors actually read any of these boards or others on the 'net?
 
^^ Strangely, since I've returned from lunch and have been listening at work, they haven't played a 70s song since. Only song that sounded out of place was Mariah Carey (which still doesn't fit into my definition of "fresh", but whatever).

I'm dumbfounded. Anyway, I'll stop my whining.


Opps...jinxed myself...good old Stevie Nicks broke the streak.
 
Yeah, that was a brutal set from about 9:30-11:30 - for those that don't have Mediabase/whatever, you can see the past 7-8 hours here: http://tunein.com/radio/MY-1025-s21336/ Van Morrison in to Lady Gaga?!

IMO, the 80s like U2, Madonna, Eurythmics, Bon Jovi, AC/DC, Prince, etc. aren't that bad and some Hot AC stations still play them. 70s have absolutely zero place and it's appaling that they still play those. Judging from their playlist history, it looks like one about every other hour. It's the Pat Benatar, Stevie Nicks, Bonnie Tyler, Journey, Billy Joel, Blondie, etc. 80s material that really dates it. I've been listening as well, and it's not been that bad since a little after noon. Still not enough current, NEW material (OneRepublic - Good Life,

I think that they need to realize they failed at mainstream AC and for crying out loud, just let go of any remnants from that format that don't overlap with Hot AC and just go full Hot AC. You don't have to be liberal and play a bunch of weird songs. It seems like to me that they are thinking they can keep the listeners from the mainstream AC format as well as getting new listeners for the fresh AC format. That can't really be done. Not everybody can be pleased, so you have to narrow your target. The mainstream AC listeners have gone to Magic now and the "fresh sound" listeners are going to be turned off by this older stuff slipping in there. All-Christmas would just make matters worse.

I think the PD's read what people are saying, but since they know so much more than any of the listeners, I doubt much of what's said is absorbed by them.
 
Well said, carolinaradio. And thanks for the playlist link. Only thing on their website is the last 10 played.

And I really hope that the full list they have under Playlist isn't in the order of most spins. Seriously, I don't mind Del Amitri and I would consider it Hot AC, but #1 on the playlst for a station that claims to be "fresh"?
 
No problem. Actually, I've never heard the Del Amitri song, and I listen to them a lot. It has to be some kind of glitch.

This hour, we were treated to Elton John's "Tiny Dancer" and Spandau Ballet's "True", but they had Deep Blue Something, Kings of Leon, and Nickelback in there as well.
I hope I don't sound like I have something against them, I don't at all - I LOVE a ton of the songs they play, and haven't heard a lot of them in ages. I just feel like they're ruining their chances of success with all of these things that keep being mentioned. The PD and management need to get a clue. This station is the best thing since 106.3 Charlie FM, and we see how long that lasted.
 
i liked the old 102.5 better, but i am not their demo. most of your posts are inaccurate based on the playlist published by www.tunein.com. i compared their playlist to mediabase and there are many discrepancies. i think either subscribing to mediabase or listening would give you more accurate information. there is the word "buy" next to each song.
 
I have been listening off and on today, and at least for a solid hour. I listen more than enough to know what they're doing and monitor the spin data for currents/recurrents that Mediabase provides for free.
 
arbitron will give the public the salad with 12+ numbers but not the steak. i doubt mediabase would give totally accurate or detailed information without a subscription.
 
The data Mediabase provides for AllAccess.com, while not extremely detailed, includes adds, YTD, and 7-day. I consider it to be pretty accurate. Even if it was off, I have the station on in the background most of the day so I have a pretty good idea of what's going on.

Oh, as for tunein.com, while I don't doubt there are some errors, it is pretty accurate. More than the Last 10 Played feature on their website.
 
not questioning your research, sources, or listening habits carolina but i wanted to make sure that actually what happened versus website reports didn't become a source here not only for this station but others.
 
carolinaradio said:
Actually, I've never heard the Del Amitri song, and I listen to them a lot.  It has to be some kind of glitch.
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Ironically, I hadn't heard it on the new "My" until today...and I heard it twice. Sure it is a glitch to be #1 on their website playlist. That surely would have to go to one of Lady Gaga or Pink's songs (As much as I like the "fresher" music they're playing, these two artists are WAY overplayed).

How about adding Adele's "Set Fire to the Rain" or the countless other currents they're ignoring?
 
I would add "Good Life" by OneRepublic, "Save Me, San Fransisco" by Train, "Every Teardrop Is A Waterfall" by Coldplay, "Tonight Tonight" by Hot Chelle Rae, "Nothing" by The Script, and the new Adele songs. All of those would 'freshen' things up and I don't think they would be too "shocking." Can't do any more damage than "Brick House" or "Escape"!

The songs that they are playing in heaviest rotation are old news. "Raise Your Glass" by P!nk, "Just The Way You Are" by Bruno Mars, "Haven't Met You Yet" by Michael Buble, and "Secrets" by OneRepublic are falling down/off the current chart (depending on which one they're programming from) and don't need to be in such heavy rotation anymore.
 
carolinaradio said:
I would add "Good Life" by OneRepublic, "Save Me, San Fransisco" by Train, "Every Teardrop Is A Waterfall" by Coldplay, "Tonight Tonight" by Hot Chelle Rae, "Nothing" by The Script, and the new Adele songs. All of those would 'freshen' things up and I don't think they would be too "shocking." Can't do any more damage than "Brick House" or "Escape"!
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Yes, all of those would be conservative adds IMO.
 
I've been listening for the past couple of hours and a pretty good set - two clunkers, though, "Do You Think I'm Sexy" and "Dancing Queen." The only 80s I think I've heard were by INXS and The Outfield, which is what I consider "good" 80s for that kind of format.

WMYI was obsessed with the 70s when they were still trying to do mainstream AC - it seems like they're still desperate to get that decade in there. If the listeners apparently didn't like those songs on a mainstream AC, what makes them think they want to hear them on this kind of AC (whatever it is)? Seeing that Magic plays very little music from the 70s, and has been outperforming them for quite a while, it seems obvious that old-leaning AC isn't favored here. Actually, most AC's are moving away from the 70s anyway - I think that was a big problem with WMYI, they were struggling to change with the times. IMO 70s belong on classic hits in 2011
 
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