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aquamaniac2
Guest
The aforementioned piece from radioho may be true...what follows though, I would say is a fallacy.
While adults 55+ in many cases have more disposable income than any other demo, they often spend far less than any other demo. That being the case, it is not logical to assume that because they have a lot of money, that they will naturally spend it with advertisers to local radio stations. Think about it, if what you put forth were true, radio markets would be saturated with Talk and Oldies formatted stations. Two cases in point, in 2001, Adult Standards WMYS was pulling in nearly a 3 share in the Indy market, when the decision was made to change to News/Talk, the reasoning was that despite strong numbers local advertisers were turned off by the core audience being 65+. In 2004, Oldies WGLD, a top five station in market share in Indy at the time made the decision to adopt the Jack format. Even more so in the case of WGLD, the audience share was tremendous, but revenue had fallen off in recent years primarily due to an aging audience. As a matter of fact, the same drop in revenue led to format changes at WCBS-FM(New York) and WJMK-FM(Chicago), both legendary oldies stations. There is a common thread in all of these examples, very strong audience share, but dominated by older demos (primarily 55+), and the advertisers simply were not interested in targeting those people. And, to bring it all together, the reason that advertisers aren't interested in older demos is because they know that older people having all that money does business no good if the older people aren't inclined to spend it.
So you're telling me IBC is rated consistently in the top 3 and is NOT selling advertising? Meaning, by your points above (I got dizzy reading after a while), that the sponsors on IBC are NOT getting return for their advertising dollars?
Talk listeners LISTEN to content and sponsorship - music listeners use it as background noise at work. There is a difference in the "call to action."
Talk listeners LISTEN to content and sponsorship - music listeners use it as background noise at work. There is a difference in the "call to action."
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aquamaniac2
Guest
I never said that WIBC does not sell advertising. I think maybe you were so dizzy you missed the point 
. My comments relate to diminishing returns, as the audience gets older, they'll spend less, advertisers will then get less returns for their ad dollars. IBC's doing fine now, but things could change, just as they did for Gold 104.5. A few years ago, IBC was the consistent top biller in the market by a good margin, that is no longer the case. In addition, IBC is also not consistently in the top 3 in ratings anymore, top 5, perhaps. Also, I am curious about your statement that "music listeners use it as background noise at work", seems like quite a blanket statement, anything that proves that to be universally the case?
. My comments relate to diminishing returns, as the audience gets older, they'll spend less, advertisers will then get less returns for their ad dollars. IBC's doing fine now, but things could change, just as they did for Gold 104.5. A few years ago, IBC was the consistent top biller in the market by a good margin, that is no longer the case. In addition, IBC is also not consistently in the top 3 in ratings anymore, top 5, perhaps. Also, I am curious about your statement that "music listeners use it as background noise at work", seems like quite a blanket statement, anything that proves that to be universally the case?so in other words, what you guys are saying is they should hire smiley and be a totally, like, hip 20-something station so they'll be okay for the next 40 years?
Don't ALL people get older eventually? Those that are stupid and in their 20s now (at least I was) don't typically listen to the same POP 93.1 stations when they get into their mid-30s - 40s.
I don't follow that philosophy of and aging market that will just evaporate for IBC - there will always be a top 3-4 news/talk station in a market the size of Indy. Therefore, an IBC will always do well - as I said before - PEOPLE DO GET OLDER - even the YOUNG ones eventually get older.
Don't ALL people get older eventually? Those that are stupid and in their 20s now (at least I was) don't typically listen to the same POP 93.1 stations when they get into their mid-30s - 40s.
I don't follow that philosophy of and aging market that will just evaporate for IBC - there will always be a top 3-4 news/talk station in a market the size of Indy. Therefore, an IBC will always do well - as I said before - PEOPLE DO GET OLDER - even the YOUNG ones eventually get older.
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Slurp
Guest
radioho said:
Radioho, I admire your conviction. But, good luck convincing people on here that WIBC will be around for awhile. They're content to believe that an automated station with very low ratings, one live talk host, and an almost non existent news staff will somehow prevail in the ratings war.
"Radioho, I admire your conviction. But, good luck convincing people on here that WIBC will be around for awhile. They're content to believe that an automated station with very low ratings, one live talk host, and an almost non existent news staff will somehow prevail in the ratings war."
Did you mean to say WXNT? WIBC has four live shows (5 if you count the sports talk with Kevin Lee after Steve Simpson) a news staff of 12, one of the top shares 12+ in the market and broadcast from one of the most (if not THE most) beautiful broadcast centers in Indiana.
Did you mean to say WXNT? WIBC has four live shows (5 if you count the sports talk with Kevin Lee after Steve Simpson) a news staff of 12, one of the top shares 12+ in the market and broadcast from one of the most (if not THE most) beautiful broadcast centers in Indiana.
I would argue that WIBC's broadcast facility is one of the most beautiful not only in Indiana but also in the country and one of the most technically advanced. Just my two cents.
I was wondering how a subject as boring as WXNT could be getting so many posts. It's because most of the posts are about WIBC!
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TalkRadioGeek
Guest
About how nice their studios are...
How is that relevent in a discussion on their content? Other then reliability, AM talk is AM talk... With IBOC, their sound quality stinks, so it negates the beauty of their equipment. HD is all well and good, but it's 3 to 5 years from being pervasive.
Yes, these posts are all about WIBC... Because sometimes, even the leader of the pack needs to be set straight. Comfortability breeds laziness.
How is that relevent in a discussion on their content? Other then reliability, AM talk is AM talk... With IBOC, their sound quality stinks, so it negates the beauty of their equipment. HD is all well and good, but it's 3 to 5 years from being pervasive.
Yes, these posts are all about WIBC... Because sometimes, even the leader of the pack needs to be set straight. Comfortability breeds laziness.
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aquamaniac2
Guest
This is become the thread that just won't die...
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Slurp
Guest
bigtime said:
Yes, but they're a much better news source than WIBC. Just ask all the people on this thread.
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11south
Guest
11south said:
An oldie but a goodie
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Slurp
Guest
ZV said:
maybe so, but at least pidge and wilson are live bodies, instead of piped in programming.
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