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Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

J

Joseph_Gallant

Guest
Broadcasting and Cable.com has an article (registration may be required) reporting on Fox's plans to launch "My Network TV", which will distribute programs to both Fox-owned UPN affiliates (who will be losing that affiliation in the next few months with the UPN/WB merger) and other former UPN and WB affiliates who don't end-up becoming affiliates with the CW network.

On the other hand, I would not be surprised if the name "My Network TV" has to be changed before it is launched because independent WZMY-50 in New Hampshire (which is on most cable systems in the Boston area) re-branded itself "My TV" last year.
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> I would not be surprised if the name "My
> Network TV" has to be changed before it is launched because
> independent WZMY-50 in New Hampshire (which is on most cable
> systems in the Boston area) re-branded itself "My TV" last
> year.

I would be. Either WZMY joins the new net, or they (the station) change their moniker.
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> > I would not be surprised if the name "My
> > Network TV" has to be changed before it is launched
> because
> > independent WZMY-50 in New Hampshire (which is on most
> cable
> > systems in the Boston area) re-branded itself "My TV" last
>
> > year.
>
> I would be. Either WZMY joins the new net, or they (the
> station) change their moniker.
>

This site has great articles on CW happenings. I hope this "my TV" network offers classic programs in prime time like it used to be. Hopefully, WSBK 38 and WCTX 59 gets "my network TV". I know WWOR will.
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> On the other hand, I would not be surprised if the name "My
> Network TV" has to be changed before it is launched because
> independent WZMY-50 in New Hampshire (which is on most cable
> systems in the Boston area) re-branded itself "My TV" last
> year.
>
That would be a HUGE (but expected) jump to conclusion on your part. Why would a major company have to bow to a small market indie? And, how do you know that WZMY doesn't itself become a MyNetworkTV Affiliate? And, it's not even the same name.

Why must you ALWAYS make these assumptions?
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> This site has great articles on CW happenings. I hope this
> "my TV" network offers classic programs in prime time like
> it used to be. Hopefully, WSBK 38 and WCTX 59 gets "my
> network TV". I know WWOR will.

I guess you didn't read the B&C article in the original post.

The new network will be entirely first-run programming.

I doubt anyone is going to start a broadcast "classic TV" network. The numbers simply don't work for financial viability on that large a scale.<P ID="signature">______________


</P>
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> The new network will be entirely first-run programming.
>
> I doubt anyone is going to start a broadcast "classic TV"
> network. The numbers simply don't work for financial
> viability on that large a scale.
>

There's something called Retro Television Network that operates on some Equity-owned stations though obviously that isn't on a real national level.
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> This site has great articles on CW happenings. I hope this
> "my TV" network offers classic programs in prime time like
> it used to be. Hopefully, WSBK 38 and WCTX 59 gets "my
> network TV". I know WWOR will.
>
I wouldn't put money on that happening...as neither are Fox-owned stations, there's no need for Fox to provide the service to those stations. But, stranger things have happened.
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> The new network will be entirely first-run programming.

The two flagship programs on MNTV will follow the Telenovela format used in Latin America. They play much like a daily soap opera, but each concept has a limited run of a few months. Many of the same actors then turn up in new programming that gets a similar run.

Check the Univision and Telemundo schedules for good examples of this type of production.
 
My Network TV? More Like My Numbskulled TV!

> Broadcasting and Cable.com has an article (registration may
> be required) reporting on Fox's plans to launch "My Network
> TV", which will distribute programs to both Fox-owned UPN
> affiliates (who will be losing that affiliation in the next
> few months with the UPN/WB merger) and other former UPN and
> WB affiliates who don't end-up becoming affiliates with the
> CW network.
>
I personally learned of My Network TV and the plans therefor from this press release:

<a target="_blank" href=http://www.newscorp.com/news/news_277.html>http://www.newscorp.com/news/news_277.html</a>

Frankly, I think that News Corp.'s idea is hideously stupid for three major reasons (in no particular order).

1. The Name -- "My Network TV" not only seems devoid of creativity, it's very awkward to say or read, too. Furthermore, the two most likely official abbreviations for the name -- "MNT" and "MNTV" -- are at best only slightly less cumbersome than the full name. As brand names go, IMO, "My Network TV" makes "The CW" look and sound as good as "Coca-Cola".

2. The Programming -- Sure, this new "alternative programming service" (to use an earlier phrase from News Corp./Fox executives) will try to make the telenovela concept succeed in the English-speaking world, and I'll admit that the game show concept tentatively titled America's Brainiest intrigues me. However, most of the shows in development for My Network TV scream "Fox Jr." -- more of the same sophomoric, low-brow, hypersensational fare aimed at low-income, undereducated 18-to-34-year-olds. Just as the junior stations in each of Fox's duopolies are widely regarded as dumping grounds for programs apparently not good enough for the "actual" Fox O&Os, My Network TV looks as if it'll probably be the dumping ground for shows supposedly not good enough for the "real" Fox network.

3. The Schedule -- What is News Corp. thinking by having My Network TV program Saturday evenings, nowadays the ultimate primetime graveyard, but not Sunday evenings? Sure, The CW plans to avoid Saturday prime, just as both UPN and The WB have done, and My Network TV won't have to worry about direct competition with NBC's Sunday-night NFL games during the fall. However, wouldn't a small piece of the Sunday prime pie still be bigger than (at best) a medium-sized piece of the Saturday prime pie in terms of ratings for the new service?<P ID="signature">______________
This is AirwaveSurfer, reminding you that portions of this post have been prerecorded.</P>
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

I predicted that Fox could launch a mini-network. YAY!

Personally, I think the telenovela concept is intriguing. Much of the world show limited-run series like these, such as Japan. TIVOs would be set a definite time every day to catch each episode. LOL

We're only talking about 12 hours of programming here, right? That's really not that much, and with 25% national coverage Fox probably views this more as extra revenue anyway. I'm not crazy about the name, but then again, Fox is marketing this mini-network as much more friendly to stations that want to retain their localism. So I imagine that the name won't really be featured too much on screen.

We'll see how this works out starting on September 6. <P ID="signature">______________
radioinfosignature.gif
</P>
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> Broadcasting and Cable.com has an article (registration may
> be required) reporting on Fox's plans to launch "My Network
> TV", which will distribute programs to both Fox-owned UPN
> affiliates (who will be losing that affiliation in the next
> few months with the UPN/WB merger) and other former UPN and
> WB affiliates who don't end-up becoming affiliates with the
> CW network.

It'll be interesting to see who they'll pick as affiliates. As for the lineup and year-round programming, this new network may have potential.

> On the other hand, I would not be surprised if the name "My
> Network TV" has to be changed before it is launched because
> independent WZMY-50 in New Hampshire (which is on most cable
> systems in the Boston area) re-branded itself "My TV" last
> year.

I agree. News Corp could've gone with a better name.

Meanwhile, one has to wonder if WZMY's owners will have to go to court over the "My TV" name.
 
Re: My Network TV? More Like My Numbskulled TV!

> 2. The Programming -- Sure, this new "alternative
> programming service" (to use an earlier phrase from News
> Corp./Fox executives) will try to make the telenovela
> concept succeed in the English-speaking world, and I'll
> admit that the game show concept tentatively titled
> America's Brainiest intrigues me. However, most of the
> shows in development for My Network TV scream "Fox Jr." --
> more of the same sophomoric, low-brow, hypersensational fare
> aimed at low-income, undereducated 18-to-34-year-olds. Just
> as the junior stations in each of Fox's duopolies are widely
> regarded as dumping grounds from programs apparently not
> good enough for the "actual" Fox O&Os, My Network TV looks
> as if it'll probably be the dumping ground for shows
> supposedly not good enough for the "real" Fox network.
-----------
My Network TV will be to FOX what CH is to Global.

My other concern is that this might provide an easy out for stations that don't want to be independents, which will leave some markets without independents. :(<P ID="signature">______________
From WNBC-TV New York this is Liiiiive at Fiiiiive!</P>
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> > Broadcasting and Cable.com has an article (registration
> may
> > be required) reporting on Fox's plans to launch "My
> Network
> > TV", which will distribute programs to both Fox-owned UPN
> > affiliates (who will be losing that affiliation in the
> next
> > few months with the UPN/WB merger) and other former UPN
> and
> > WB affiliates who don't end-up becoming affiliates with
> the
> > CW network.
>
> It'll be interesting to see who they'll pick as affiliates.
> As for the lineup and year-round programming, this new
> network may have potential.
>
> > On the other hand, I would not be surprised if the name
> "My
> > Network TV" has to be changed before it is launched
> because
> > independent WZMY-50 in New Hampshire (which is on most
> cable
> > systems in the Boston area) re-branded itself "My TV" last
>
> > year.
>
> I agree. News Corp could've gone with a better name.
>
> Meanwhile, one has to wonder if WZMY's owners will have to
> go to court over the "My TV" name.
>


So 1 of the tv station will be the new CW and the other will be Independent then become My Network between the ex upn and the ex wb channels
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> > Broadcasting and Cable.com has an article (registration
> may
> > be required) reporting on Fox's plans to launch "My
> Network
> > TV", which will distribute programs to both Fox-owned UPN
> > affiliates (who will be losing that affiliation in the
> next
> > few months with the UPN/WB merger) and other former UPN
> and
> > WB affiliates who don't end-up becoming affiliates with
> the
> > CW network.
>
> It'll be interesting to see who they'll pick as affiliates.
> As for the lineup and year-round programming, this new
> network may have potential.
>
by the looks of the shows there going to put it seems there not going to have any potential at all

<P ID="signature">______________
http://natedoggairchecks.6x.to/
sfradio (at) gmail (dot) com</P>
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> > On the other hand, I would not be surprised if the name
> "My
> > Network TV" has to be changed before it is launched
> because
> > independent WZMY-50 in New Hampshire (which is on most
> cable
> > systems in the Boston area) re-branded itself "My TV" last
> > year.

> That would be a HUGE (but expected) jump to conclusion on
> your part. Why would a major company have to bow to a small
> market indie?

The reason why would be that WZMY has already started the process of trademarking "My TV", and therefore has prior rights to the name. Legally, WZMY may well have the stronger position in a battle against News Corp over the name. Financially, of course, is an entirely different matter...

What I would actually expect is for the ownership of WZMY to send News Corp a "cease and desist" letter from their lawyer regarding the "My Network TV" name, and use that as a starting point to bargain out a deal wherein WZMY changes its on-air identity to avoid confusion with the new netlet and receives some sort of compensation from News Corp in return. But, of course, that's just a guess.
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> > On the other hand, I would not be surprised if the name
> "My
> > Network TV" has to be changed before it is launched
> because
> > independent WZMY-50 in New Hampshire (which is on most
> cable
> > systems in the Boston area) re-branded itself "My TV" last
>
> > year.
> >
> That would be a HUGE (but expected) jump to conclusion on
> your part. Why would a major company have to bow to a small
> market indie? And, how do you know that WZMY doesn't itself
> become a MyNetworkTV Affiliate? And, it's not even the same
> name.
>
> Why must you ALWAYS make these assumptions?
>

Think of it not as an assumption, but an excellent point!
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> Broadcasting and Cable.com has an article (registration may
> be required) reporting on Fox's plans to launch "My Network
> TV", which will distribute programs to both Fox-owned UPN
> affiliates (who will be losing that affiliation in the next
> few months with the UPN/WB merger) and other former UPN and
> WB affiliates who don't end-up becoming affiliates with the
> CW network.
>
> On the other hand, I would not be surprised if the name "My
> Network TV" has to be changed before it is launched because
> independent WZMY-50 in New Hampshire (which is on most cable
> systems in the Boston area) re-branded itself "My TV" last
> year.
>

Yes. And get this: One of their affiliates has already revealed their future branding and logo on their 10 pm newscast. WWOR-TV, currently branding itself as "9," is going to be branded "My 9 New York." The logo is customized slightly to reflect this branding.
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> That would be a HUGE (but expected) jump to conclusion on
> your part. Why would a major company have to bow to a small
> market indie? And, how do you know that WZMY doesn't itself
> become a MyNetworkTV Affiliate? And, it's not even the same
> name.
>
> Why must you ALWAYS make these assumptions?
>

Well, a major company would indeed have to bow to a small market indie if there were an infringement of a trademark, service mark or the like, if it doesn't become an affiliate or make a deal. Whether it would be such an infringement is an area of law I don't know well enough to argue.
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> > > On the other hand, I would not be surprised if the name
> > "My
> > > Network TV" has to be changed before it is launched
> > because
> > > independent WZMY-50 in New Hampshire (which is on most
> > cable
> > > systems in the Boston area) re-branded itself "My TV"
> last
> > > year.
>
> > That would be a HUGE (but expected) jump to conclusion on
> > your part. Why would a major company have to bow to a
> small
> > market indie?
>
> The reason why would be that WZMY has already started the
> process of trademarking "My TV", and therefore has prior
> rights to the name. Legally, WZMY may well have the
> stronger position in a battle against News Corp over the
> name. Financially, of course, is an entirely different
> matter...
>
> What I would actually expect is for the ownership of WZMY to
> send News Corp a "cease and desist" letter from their lawyer
> regarding the "My Network TV" name, and use that as a
> starting point to bargain out a deal wherein WZMY changes
> its on-air identity to avoid confusion with the new netlet
> and receives some sort of compensation from News Corp in
> return. But, of course, that's just a guess.
>
That is exactly what happens in 99.9% of cases.

NewsCorp shells out some chump change to them say a million bucks. What small market independent station would refuse that? Especially for a brand that was just recently adopted. It's not like they had 100 years of trademark.

Plus even if FOX was wrong they have the pockets to sue people into the ground. Remember in the law, it isn't just about being "in the right." If you don't have the pockets to keep up with the appeals; you will lose even if you are right.

<P ID="signature">______________
Once I figured out the meaning of life....Then I forgot to write it down.</P>
 
Re: Broadcasting And Cable.com Article On Fox's Plans For It's Soon-To-Be-Ex-UPN Stations

> Yes. And get this: One of their affiliates has already
> revealed their future branding and logo on their 10 pm
> newscast. WWOR-TV, currently branding itself as "9," is
> going to be branded "My 9 New York." The logo is customized
> slightly to reflect this branding.
-----------
Horrible. Just horrible. I can't see anyone bothering to call WWOR by such a lame name.<P ID="signature">______________
From WNBC-TV New York this is Liiiiive at Fiiiiive!</P>
 
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