I have to disagree with you Info-
Fair Enough.
Here's what I think...When properly selected the studio sponsorship can add credibility to the station. I think F.Y.E. is AWESOME.....Good pick by the PD. McDonalds...SILLY BA-DAH-DAH- DA-DA I'm NOT lovin it.
I can agree with the first part. I also agree that F.Y.E. was indeed a good choice.
ESPN and BUDWEISER.....C'mon man thats GREAT.
Not really, sports people--fans and players alike--already are stereotyped as being jerks and worse. Some pretty recent sports 'melees' have been fueled by alcohol. No, I'm not anti-alcohol by any stretch. As a side note, I think the drinking age should be lowered. I don't think the association of alcohol and sports is necessary. Why not "The Sports' Authority" studios.
Please remember that ESPN itself has been doing this for quite some time.
The phone line they do interviews on is the "ONSTAR hot line" They even have a sponsor for their email box.
Radio in general has been doing this for some time. Listen to those old Time Radio shows, "The Shadow" was sponsored by Blue Coal, "It's A Wonderful Life" was sponsored by Lux Soap--nothing new here.
As for those silly little blink spots....(idol music) voice over simply says "tonight on fox" We all get it oh yeah Idol is on tonight on Fox.
I don't need 58 seconds of really bad singing and rudeness from Simon....That little piece of music triggers all of that in my brain....Idol tonight on fox.
There in lies part of the problem. The production value of a 30 or 60 second spot is so bad that the 2 second blink actually sounds appealing. Your right about the Idol example, if someone thinks that a 60 second promo with Simon being rude is good production and will entice new viewers than that person shouldn't be on that project.
Can I ask you this Info...Why so negative about change? Are you angry that you can't load up the cart deck and fire 'em off for 10 minutes so you can brag about 50 minutes of what ever you do?
I have nothing to brag about. I know others might have read this, but since there are a lot of forums and threads, I'll state it for the benefit of all. I've worked the past 8 years at a commerical AM as the Studio Op. Prior to that, I spent 4 years as an Op/host at a college station. In high school, there was a little foray into the world of pirate AM. This past September, I left the radio station because there wasn't any money in it. I work in a retail outfit doing an 'unskilled' job and make a heck of a lot more than I did at my former station. I'm going to continue to look at getting back into radio, but I'm not going to obsess over it if I never do.
If I was a name brand like Fox...I would LOVE this. When they first tested this Blink thing it was for fox's "24" instantly their numbers grew...By a very impressive number I might add. I can't tell the exact amout but, I remember it being pretty impressive.
This one's tough to prove, because 24 also had the benefit of Rush Limbaugh and Glenn Beck hyping the show, not to mention the traditional lenght television ads running during other shows.
Ba-dah-da-da...da
You know you just thought "I'm lovin it" in your head and that was just from reading the jingle.
Not really, but I am a slow reader because of some funky vision thing. Without the right pacing, I was expecting an insult or something along those lines.
THAT'S taking your brand and getting MORE for LESS.
Just because a corporate company does it does NOT make it suck.
I never said that. I said blinks are the stupidest thing I've heard done. I don't care if the mom and pop deli was creating them.
Have you EVER heard somebody (a listener) complain that the message was too short?
Yes, I have.
