I believe the property where the shopping center is now was the tower site of WEEU in Reading. A few years ago they were offered a good chunk of money for the site. It allowed them to change frequency, raise power and move to a new site just on the north edge of I-78, west of Route 61 and Cabelas. BTW, west of the new tower site along I-78, in an old gas station building, is short wave tower site of Radio Yahweh (sp) which beams over into Isreal. I do not remember their call letters at this moment but they did have a web site a few years ago showing the old transmitters and the installation of some newer transmitters.