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Brother Wease?
- Thread starter yugoidar
- Start date
Can't answer the sales career question, however...
At a concert this past week, a Fox person (on air talent? I don't know) publically announced that we would be hearing Wease again "before the Bills season is over." Although he hastened to add "before the season is over, not before they are mathematically eliminated".
At a concert this past week, a Fox person (on air talent? I don't know) publically announced that we would be hearing Wease again "before the Bills season is over." Although he hastened to add "before the season is over, not before they are mathematically eliminated".
"The Fox" website, on http://www.fox951.com/pages/bwupdate.html quotes JP Hastings' announcement that Brother Wease would return to the airwaves "95 days from today". That would be on November 17th.
B
Bob1370
Guest
Word now is that the November 17 date is an outside date...it could conceivably come a little sooner, I've heard the previous week (the week of the 10th) though things can always change.
Fox is already putting on quickie promos featuring snippets of phone calls talking about Wease and how much the caller misses him.
From a purely legal standpoint he could conceivably walk in and start on the air tomorrow morning now that Paterson signed the law against non-competes that stretch beyond the length of an employee contract. But that's not going to happen.
Right now the two biggest issues are assembling the on-air team that's going to work with him (a process that started recently) and recommissioning the studio.
The former will take some time, since it's not likely that many of Wease's old crew who stayed behind at 'CMF this winter thinking he'd return, and wound up assigned to handle a morning show without him, will be free to walk across town (unless Entercom didn't lock them in contractually). The ads for new talent are still running in the national trades. No one's saying much about how that's going--but they'll want to take their time, since a show like Wease's relies a lot on the chemistry of the people working with him.
The latter may not take so long. Word is, when the old CBS cluster sold off and closed down at HSBC, and CMF and PXY moved to Mill Street, Wease's old studio was never disassembled. The furniture and reportedly most or all of the equipment stayed in place. Clear Channel's moving into the old CBS studio suite at HSBC this fall when 207 Midtown closes down in preparation for the wrecking ball, and it's just a matter of firing up the equipment again and setting up the STLs out to the Baker Hill transmitter site.
Fox is already putting on quickie promos featuring snippets of phone calls talking about Wease and how much the caller misses him.
From a purely legal standpoint he could conceivably walk in and start on the air tomorrow morning now that Paterson signed the law against non-competes that stretch beyond the length of an employee contract. But that's not going to happen.
Right now the two biggest issues are assembling the on-air team that's going to work with him (a process that started recently) and recommissioning the studio.
The former will take some time, since it's not likely that many of Wease's old crew who stayed behind at 'CMF this winter thinking he'd return, and wound up assigned to handle a morning show without him, will be free to walk across town (unless Entercom didn't lock them in contractually). The ads for new talent are still running in the national trades. No one's saying much about how that's going--but they'll want to take their time, since a show like Wease's relies a lot on the chemistry of the people working with him.
The latter may not take so long. Word is, when the old CBS cluster sold off and closed down at HSBC, and CMF and PXY moved to Mill Street, Wease's old studio was never disassembled. The furniture and reportedly most or all of the equipment stayed in place. Clear Channel's moving into the old CBS studio suite at HSBC this fall when 207 Midtown closes down in preparation for the wrecking ball, and it's just a matter of firing up the equipment again and setting up the STLs out to the Baker Hill transmitter site.
Amazing...more incorrect info being given.
He cannot start tomorrow if he wanted since the newly signed bill doesn't grandfather in previous deals that were signed w/noncompetes. The studio thing and adding a team aren't the 2 main hurdles...they're 2nd and 3rd after waiting for his noncompete to go bye bye. Why do you think the announcement was made this morning?
If he was to walk on the air tomorrow...the Entercom lawyers would go to work. I'd be shocked if any of the current CMF crew joined him. Besides, their current deals and non-competes I'm sure would prevent that from happening for another 18 months at least.
Besides...if Wease was legally able to go on the air tomorrow...they'd launch him solo while lining up enough guests to balance out the amount of talk on the show anyway.
He cannot start tomorrow if he wanted since the newly signed bill doesn't grandfather in previous deals that were signed w/noncompetes. The studio thing and adding a team aren't the 2 main hurdles...they're 2nd and 3rd after waiting for his noncompete to go bye bye. Why do you think the announcement was made this morning?
If he was to walk on the air tomorrow...the Entercom lawyers would go to work. I'd be shocked if any of the current CMF crew joined him. Besides, their current deals and non-competes I'm sure would prevent that from happening for another 18 months at least.
Besides...if Wease was legally able to go on the air tomorrow...they'd launch him solo while lining up enough guests to balance out the amount of talk on the show anyway.
B
Bob1370
Guest
"He cannot start tomorrow if he wanted since the newly signed bill doesn't grandfather in previous deals that were signed w/noncompetes."
Actually, I don't think that's true.
If you've seen the language of the bill (as I have--you can go to the State Assembly site to see for yourself), and if I'm reading it correctly and haven't missed something, it appears clearly to render ALL non-competes in EXPIRED contracts unenforceable, regardless of when those contracts were first signed--no qualifications or exceptions whatsoever for contracts written before the effective date of the law, which was immediately on gubernatorial signature. There is a clause which addresses, and recognizes, the ability of a company to enforce a valid contract when a performer tries to jump it BEFORE its expiration date, and it's only right to have it there, but that's a whole other matter.
This bill was clearly designed to blow away all non-competes in expired contracts involving talent not currently working, as well as prevent them from ever being included in future talent contracts signed in New York State. I don't see any other way to read it.
That leaves, of course, the question of how long it takes to build an ensemble show (like this one's going to be) from scratch now that the way is clear.
First there's the selection of the ensemble cast around Wease, and that's not going to be done in a day or a week or probably even a month.
Second, they'll need time to do a lot of pre-production of show elements to nail down everything from formatics to bumper music to creation and selection of regular feature elements, all of which has to start well in advance of the premiere day.
Then there's the question of getting everyone who's been hired for the show to mesh as personalities. That is definitely going to take some time and more than a few off-air rehearsal shows even after the studio's built and the team's been assembled and signed and production elements like bumpers and liners in the can, if they want to do it right.
Finally, there's going to be the promotional buildup to Wease's relaunch, which ought to begin at least 3 or 4 weeks before the debut date.
Bottom line, it's still going to take two or three months to build this show from scratch if they're going to do it right, and it looks like they intend to do it right.
Actually, I don't think that's true.
If you've seen the language of the bill (as I have--you can go to the State Assembly site to see for yourself), and if I'm reading it correctly and haven't missed something, it appears clearly to render ALL non-competes in EXPIRED contracts unenforceable, regardless of when those contracts were first signed--no qualifications or exceptions whatsoever for contracts written before the effective date of the law, which was immediately on gubernatorial signature. There is a clause which addresses, and recognizes, the ability of a company to enforce a valid contract when a performer tries to jump it BEFORE its expiration date, and it's only right to have it there, but that's a whole other matter.
This bill was clearly designed to blow away all non-competes in expired contracts involving talent not currently working, as well as prevent them from ever being included in future talent contracts signed in New York State. I don't see any other way to read it.
That leaves, of course, the question of how long it takes to build an ensemble show (like this one's going to be) from scratch now that the way is clear.
First there's the selection of the ensemble cast around Wease, and that's not going to be done in a day or a week or probably even a month.
Second, they'll need time to do a lot of pre-production of show elements to nail down everything from formatics to bumper music to creation and selection of regular feature elements, all of which has to start well in advance of the premiere day.
Then there's the question of getting everyone who's been hired for the show to mesh as personalities. That is definitely going to take some time and more than a few off-air rehearsal shows even after the studio's built and the team's been assembled and signed and production elements like bumpers and liners in the can, if they want to do it right.
Finally, there's going to be the promotional buildup to Wease's relaunch, which ought to begin at least 3 or 4 weeks before the debut date.
Bottom line, it's still going to take two or three months to build this show from scratch if they're going to do it right, and it looks like they intend to do it right.
This is starting to become a recurring theme between us since I seem to be the one using rational/current thought & common sense while having 1st hand knowledge of the discussion topics.
Yes, the old contract expired in Nov. 2007 containing a 1 yr. non compete. Talks continued but in mid-Dec., it was announced they couldn't agree on a new deal. More talks about the non-compete, ruled it had to be enforced. But, it allowed Wease to begin working for CC as he did months ago in an off-air capacity (building his show off-air, meeting with clients, etc.) They've been looking for morning show co-hosts for months.
All of this was set in motion so that in the event of this bill passing (depending on it's language)...he could start immediately or a lot sooner than November. This bill has been in motion since Jan. 2007 and underwent 3 revisions. I can safely assume that the possibility of this bill passing has been discussed along the way and it was decided that fighting for an immediate return to the air was impossible to win and not worth it's associated costs on the CC side. I can also safely assume that Entercom would have filed to have the non-compete clause upheld at this point after the bill passed for a variety of reasons since it does behoove them to protect their interests based on everything involved. There's been numerous examples of CC also fighting non-competes in other markets without success...which has also caused them to enter into agreements with Citadel and other companies about no longer pursuing their desire to have non-competes lifted in these situations.
The language of the bill is somewhat vague about expired contracts...I've read it and that's my interpretation. If someone chose to fight it now since they have 9 months left in their non-compete...probably would be a successful result. But for someone with 90 days, it would take that long to fight and grab a ruling now.
As I said before...they've been looking to fill his show with co-hosts for weeks now. I'm sure they could have a show in pace and ready for launch in 2-3 weeks if they were legally allowed to have him on the air. Your reasoning about needing time for bumpers, production elements, etc....guarantee that's already mostly or completely done already since they'd want to launch ASAP if they legally could. Your point about having a few rehearsal show...LOL. That takes place during the launch...this is a local morning show, not a prep to luanch a national show. You can't pre-plan how a talk show like this is gonna happen...c'mon...think about it!
Yes...you're right about having promotional build-up...why do think they made the announcement today about it being 95 days away? Why would they do that, if there wasn't a better than 50/50 shot of him coming sooner? Because it was already decided he can't come back legally before then!
Yes, the old contract expired in Nov. 2007 containing a 1 yr. non compete. Talks continued but in mid-Dec., it was announced they couldn't agree on a new deal. More talks about the non-compete, ruled it had to be enforced. But, it allowed Wease to begin working for CC as he did months ago in an off-air capacity (building his show off-air, meeting with clients, etc.) They've been looking for morning show co-hosts for months.
All of this was set in motion so that in the event of this bill passing (depending on it's language)...he could start immediately or a lot sooner than November. This bill has been in motion since Jan. 2007 and underwent 3 revisions. I can safely assume that the possibility of this bill passing has been discussed along the way and it was decided that fighting for an immediate return to the air was impossible to win and not worth it's associated costs on the CC side. I can also safely assume that Entercom would have filed to have the non-compete clause upheld at this point after the bill passed for a variety of reasons since it does behoove them to protect their interests based on everything involved. There's been numerous examples of CC also fighting non-competes in other markets without success...which has also caused them to enter into agreements with Citadel and other companies about no longer pursuing their desire to have non-competes lifted in these situations.
The language of the bill is somewhat vague about expired contracts...I've read it and that's my interpretation. If someone chose to fight it now since they have 9 months left in their non-compete...probably would be a successful result. But for someone with 90 days, it would take that long to fight and grab a ruling now.
As I said before...they've been looking to fill his show with co-hosts for weeks now. I'm sure they could have a show in pace and ready for launch in 2-3 weeks if they were legally allowed to have him on the air. Your reasoning about needing time for bumpers, production elements, etc....guarantee that's already mostly or completely done already since they'd want to launch ASAP if they legally could. Your point about having a few rehearsal show...LOL. That takes place during the launch...this is a local morning show, not a prep to luanch a national show. You can't pre-plan how a talk show like this is gonna happen...c'mon...think about it!
Yes...you're right about having promotional build-up...why do think they made the announcement today about it being 95 days away? Why would they do that, if there wasn't a better than 50/50 shot of him coming sooner? Because it was already decided he can't come back legally before then!
B
bobn
Guest
Re: Brother Wease? wrong info
1. His contract expired Dec 31, 2007. Know it for a fact. That's why he worked for ETM for a month.
2. He will not be back until the date they announced. There must be a legal reason for this. All of the other "bob 1370" speculation is wrong. The new law will not change this. That's why they had an announcement.
3. Wease's studio is not 'in tact." Entercom did not buy CBS station, and abandon all the equipment. Either they took it with them (Wease's studio board is in a production studio on Mill Street) or it belongs to Stephans. NO ONE buys equipment that works and leaves it behind. CCU would probably want to buy new stuff. They did leave the furniture since it was smelly. I worked at the building (I don'tanymore). I smelled it.
4. You guys need hobbies. Real hobbies. Read to the blind, volunteer at the salvation army. Seriously. You argue about stuff you know nothing about, like you have facts. Bob, this is especially scary coming from you. If I am not mistaken, you are on the radio. Perhaps a little more show prep.
1. His contract expired Dec 31, 2007. Know it for a fact. That's why he worked for ETM for a month.
2. He will not be back until the date they announced. There must be a legal reason for this. All of the other "bob 1370" speculation is wrong. The new law will not change this. That's why they had an announcement.
3. Wease's studio is not 'in tact." Entercom did not buy CBS station, and abandon all the equipment. Either they took it with them (Wease's studio board is in a production studio on Mill Street) or it belongs to Stephans. NO ONE buys equipment that works and leaves it behind. CCU would probably want to buy new stuff. They did leave the furniture since it was smelly. I worked at the building (I don'tanymore). I smelled it.
4. You guys need hobbies. Real hobbies. Read to the blind, volunteer at the salvation army. Seriously. You argue about stuff you know nothing about, like you have facts. Bob, this is especially scary coming from you. If I am not mistaken, you are on the radio. Perhaps a little more show prep.
bobn....
Hmmm curious to know who you are. But I still say his deal expired in Nov. 2007. If his deal expired 12/31/07...he wouldn't be allowed on the air until then instead of 95 days from now. I don't think anyone shaved off a month of his non-compete.
I also think what's been mentioned about his studio still being intact, is that it's useable to a degree. The soundproofing, most of the wiring, etc. The only real equipment in there was mics, phone hybrid, and furniture. Board was in main studio that went to High Falls from what I know.
We can chat further via PM if you wish.
Hmmm curious to know who you are. But I still say his deal expired in Nov. 2007. If his deal expired 12/31/07...he wouldn't be allowed on the air until then instead of 95 days from now. I don't think anyone shaved off a month of his non-compete.
I also think what's been mentioned about his studio still being intact, is that it's useable to a degree. The soundproofing, most of the wiring, etc. The only real equipment in there was mics, phone hybrid, and furniture. Board was in main studio that went to High Falls from what I know.
We can chat further via PM if you wish.
FYI
On Channel 10's website the station is reporting that Wease will back on the air November 17th.
On Channel 10's website the station is reporting that Wease will back on the air November 17th.
B
bobn
Guest
1. Actually, Wease had his own board in his studio. That is gone. The CMF studio board was left behind because is was 10 years old and not digital. Yes, the wiring is still there, and so is the old studio board, but not the phone interface, and the studio board that was in his room.
2. He expired Dec 31. They must have made a deal which is why he is not back now. See deal, work it all out.
3. Entercom wanted Wease, but got out bid by CCU. You wouldn't beleive the amount, but Wease's announcement that the half a mil number was wrong was only true if you realize he makes more than that.
4. Wease is the real deal. A great guy and the real deal. Good for him getting the money, but the CCU issue is that The Buzz is #1 in AM Drive, THE Bee is #2, WHAM #3, and the new CMF Show is #4. They paid all that money to hire Wease, and he returns to a field much more crowded than the old field. The Breakfast Buzz has shot up from 3 to 1, the Bee morning show is a real show. WHAM has benefited from Wease's absence. When Wease returns, where does the audience come from, and how many will listen to him, with a new cast and think it's better than these alternatives. The Fox's is barely a top 10 station, this is desparation on their part. They will regret it. Wease will laugh all the way to the bank for how ever long they made a deal for.
You can doubt what i say, but everything here is true, comes from either personal observation or direct access to people involved.
2. He expired Dec 31. They must have made a deal which is why he is not back now. See deal, work it all out.
3. Entercom wanted Wease, but got out bid by CCU. You wouldn't beleive the amount, but Wease's announcement that the half a mil number was wrong was only true if you realize he makes more than that.
4. Wease is the real deal. A great guy and the real deal. Good for him getting the money, but the CCU issue is that The Buzz is #1 in AM Drive, THE Bee is #2, WHAM #3, and the new CMF Show is #4. They paid all that money to hire Wease, and he returns to a field much more crowded than the old field. The Breakfast Buzz has shot up from 3 to 1, the Bee morning show is a real show. WHAM has benefited from Wease's absence. When Wease returns, where does the audience come from, and how many will listen to him, with a new cast and think it's better than these alternatives. The Fox's is barely a top 10 station, this is desparation on their part. They will regret it. Wease will laugh all the way to the bank for how ever long they made a deal for.
You can doubt what i say, but everything here is true, comes from either personal observation or direct access to people involved.
Alright...here's where I need to call BS on some of your points.
1. Board in his studio...other than mic controls, the phone, etc. Everything else run from main room...I have 1st hand knowledge. Either way, it's not a long process to get it all working again.
2. It doesn't make sense if the non-compete was one year, deal expired 12/31/07...yet he's back to work in mid Nov. You wouldn't get just 30 days shaved off a non-compete. It would be done in quarters if anything, not just 6 weeks. Again, 1st hand knowledge of how it works being in the biz, which I question about you since your post history doesn't lend anything to say otherwise when you talk about writing Bob & Tom's website, allegedly talking to their rep, and claiming they were taking over CMF when it was never close to happening, and further inconsisent statements, which brings me to #3.
3. Wease is worth top level money in AM drive because of his successful ratings history, popularity in the community, relationship with major clients, etc. But I GUARANTEE YOU he's not making $500K in base salary for his show. I wouldn't be surprised if his salary, bonuses, and certain other forms of compensation (trade for vehicle, other endorsements, etc) would potentially approach that number. There's a big difference between making $500K and making half that plus incentives to make up for it.
4. Since you describe yourself as being a Rochester transplant, I don't think you know everything about the market or about Wease. I agree, great guy. But your ratings analogy and info are way off and they contradict your previous posts. Buzz AM show is climbing...but not #1 in AM 12+ or in any 25-54 aspect. Bee is 1, WHAM is 2. You are right...Wease has a battle ahead, but his return will take back what the others have gained in his absence...plain and simple! Those stations have only temporarily benefited from his absence in addition to WARM's AM show failures as well. The Rochester "Force" behind morning show numbers will reset the balance properly upon his arrival and several stations will see their ratings drop come 11/17. Some folks won't be taking March vacations when their fall ratings bonus checks are small or non-existent. I predict by next summer (after 2 full books)...he's top 3 unless the locals stop listening altogether.
So in other words...I doubt a lot of what you have to say.
1. Board in his studio...other than mic controls, the phone, etc. Everything else run from main room...I have 1st hand knowledge. Either way, it's not a long process to get it all working again.
2. It doesn't make sense if the non-compete was one year, deal expired 12/31/07...yet he's back to work in mid Nov. You wouldn't get just 30 days shaved off a non-compete. It would be done in quarters if anything, not just 6 weeks. Again, 1st hand knowledge of how it works being in the biz, which I question about you since your post history doesn't lend anything to say otherwise when you talk about writing Bob & Tom's website, allegedly talking to their rep, and claiming they were taking over CMF when it was never close to happening, and further inconsisent statements, which brings me to #3.
3. Wease is worth top level money in AM drive because of his successful ratings history, popularity in the community, relationship with major clients, etc. But I GUARANTEE YOU he's not making $500K in base salary for his show. I wouldn't be surprised if his salary, bonuses, and certain other forms of compensation (trade for vehicle, other endorsements, etc) would potentially approach that number. There's a big difference between making $500K and making half that plus incentives to make up for it.
4. Since you describe yourself as being a Rochester transplant, I don't think you know everything about the market or about Wease. I agree, great guy. But your ratings analogy and info are way off and they contradict your previous posts. Buzz AM show is climbing...but not #1 in AM 12+ or in any 25-54 aspect. Bee is 1, WHAM is 2. You are right...Wease has a battle ahead, but his return will take back what the others have gained in his absence...plain and simple! Those stations have only temporarily benefited from his absence in addition to WARM's AM show failures as well. The Rochester "Force" behind morning show numbers will reset the balance properly upon his arrival and several stations will see their ratings drop come 11/17. Some folks won't be taking March vacations when their fall ratings bonus checks are small or non-existent. I predict by next summer (after 2 full books)...he's top 3 unless the locals stop listening altogether.
So in other words...I doubt a lot of what you have to say.
Just a prediction:
After all of the media hoopla dies down once he returns to the airwaves, Wease will settle in to a comfortable place in the ratings but will never return to the status he once enjoyed.
This isn't a put-down of the man, or his abilities, but considering fewer people are listening to the radio anymore, added to the fact that Wease himself is closer to collecting Social Security than most of us (if he hasn't reached that magical age already) having him back on the air is like an old boxer coming out of retirement and trying for another shot at the championship belt.
After all of the media hoopla dies down once he returns to the airwaves, Wease will settle in to a comfortable place in the ratings but will never return to the status he once enjoyed.
This isn't a put-down of the man, or his abilities, but considering fewer people are listening to the radio anymore, added to the fact that Wease himself is closer to collecting Social Security than most of us (if he hasn't reached that magical age already) having him back on the air is like an old boxer coming out of retirement and trying for another shot at the championship belt.
B
Bob1370
Guest
Wease will turn 61 sometime this year (if he hasn't already) but in a lot of ways he's a "young" 61 in attitude and will still resonate with a lot of 35-54 men, which has been his target for years. He will do well just on the basis of intrinsic goodwill and his ability to connect with his target audience...he might do better than well if his competition makes more missteps.
CMF will be the big victim. Its new morning show features a lot of good sidekicks and supporting players, but no one yet emerging as a star and center of gravity of the kind Wease was and the show needs. So they're not getting the traction they may have expected.
You keep hearing about Entercom keeping Dee Alexander on contract and waiting on Tony Infantino until his deal expires, apparently some time before the end of the year. Since they can now reunite them as soon as Tony's deal runs out (no more noncompetes, you know), the only question is, where? Maybe CMF if they reposition and rebrand it to be a less male-skewed classic rocker? Or still more likely, PXY, if they blow it up before it sinks further, stop competing with WDKX and Kiss 106.7 for the teens and 20-somethings and make it into an anti-Warm? No inside info here, just a speculation, but it is intriguing...
CMF will be the big victim. Its new morning show features a lot of good sidekicks and supporting players, but no one yet emerging as a star and center of gravity of the kind Wease was and the show needs. So they're not getting the traction they may have expected.
You keep hearing about Entercom keeping Dee Alexander on contract and waiting on Tony Infantino until his deal expires, apparently some time before the end of the year. Since they can now reunite them as soon as Tony's deal runs out (no more noncompetes, you know), the only question is, where? Maybe CMF if they reposition and rebrand it to be a less male-skewed classic rocker? Or still more likely, PXY, if they blow it up before it sinks further, stop competing with WDKX and Kiss 106.7 for the teens and 20-somethings and make it into an anti-Warm? No inside info here, just a speculation, but it is intriguing...
You never stop with the nonsense do you? Explain the logic in:
1. Putting Tony & Dee on PXY...when both are clearly out of touch with the format.
2. Changing PXY's format? Kiss competes with PXY since PXY is leading them in 18-34. DKX's 18-34 numbers yo-yo depending on diary return from certain zips. Big difference. PXY is 1 or 2 in demo...that's great biz sense. Pay a load of cash for PXY & CMF and flip the format? You're too funny and out of touch! PXY doesn't target teens...no CHR does for the most part. W 25-34 is the main goal!
3. Re-position CMF...3rd/4th in P 25-54 and even better with men. You have no idea!
You really need to stop with this nonsense. You have newbies confused and it really drags down the overall sensibility of this board!
1. Putting Tony & Dee on PXY...when both are clearly out of touch with the format.
2. Changing PXY's format? Kiss competes with PXY since PXY is leading them in 18-34. DKX's 18-34 numbers yo-yo depending on diary return from certain zips. Big difference. PXY is 1 or 2 in demo...that's great biz sense. Pay a load of cash for PXY & CMF and flip the format? You're too funny and out of touch! PXY doesn't target teens...no CHR does for the most part. W 25-34 is the main goal!
3. Re-position CMF...3rd/4th in P 25-54 and even better with men. You have no idea!
You really need to stop with this nonsense. You have newbies confused and it really drags down the overall sensibility of this board!
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bobn
Guest
I don't know why anyone thinks that Entercom wants Tony and Dee. They have 3 of the top 4 AM Drive stations NOW !! T & D never beat WBEE, Kimberly and Beck are #1, WHAM is still strong and WCMF AM Drive is still #4. PXY just had it's best ratings in years, finishing #3 in Women and beating WRMM !!
Perhaps Dee is still on the payroll cause she had a contract. Tony won't be leaving WRMM...cause where would he go? The Drive? WHAM? Legends?
I agree with Luvcoors. Bob drops these illogical ideas based upon suppositions that will never happen. CMF will never go after women....Entercom already has the top 3 female stations, all beating WRMM.
Perhaps Dee is still on the payroll cause she had a contract. Tony won't be leaving WRMM...cause where would he go? The Drive? WHAM? Legends?
I agree with Luvcoors. Bob drops these illogical ideas based upon suppositions that will never happen. CMF will never go after women....Entercom already has the top 3 female stations, all beating WRMM.
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Bob1370
Guest
"You really need to stop with this nonsense. You have newbies confused and it really drags down the overall sensibility of this board!"
Friendly advide to luvcoors; You might do well to keep your flame wars to yourself. They don't do anything constructive in this board.
The purpose of this board is to exchange ideas, including some that may be "out of the box" and therefore a little unorthodox. But you and many others forget that out-of-the-box thinking is what has made a lot of stations successful and moved this business forward. It's the reluctance of today's suits in the front office that have put the broadcasting business into what's now a multi-year state of decline.
Having said that, there are some puzzling assertions in your post. Where you got a #1 ranking for Buzz is beyond me...they are a successful station and no one including me is suggesting it make major changes, but #1? Don't think so, that's WBEE's turf. And saying PXY is #3 with women 12+ (as you must be implying, since you don't qualify further) looks to me to be mathematically very difficult with an overall 12+ AQH that doesn't crack a 5 share, unless the male audience is close to zero (and I can't believe that's the case). By the way, PXY had its second weakest book in years, it's a full share point below where it was 12 months ago.
PXY is an obvious candidate for change since it's long past its prime and way underperforming for a full-B signal. You wouldn't put Tony and Dee on a CHR signal; had you read my earlier post closely, I'm saying they ought to give up that format fight given the heavy competition in their 12-34 target demos, and try to take on a bigger and more lucrative target demo where the traditional main player is on the ropes and vulnerable by flipping to an older-skewing sound to reclaim the people who grew up with it in the 80s and are now floating around looking for a station to call home.
CMF might be an even bigger candidate for change, since its numbers are now about 30% below the level of 12 months ago.
"W 25-34 is the main goal!"
Let's say for the sake of argument that PXY has strength in that demo range. Is that a big enough demo that you can make sufficient money with that alone? Don't you need the 35-54 women who are now clearly in play and looking for a place to land now that Warm is shrinking?
Just thinking out loud, accept it for what you will, agree or disagree, but let's try to be agreeable even as we disagree...
Friendly advide to luvcoors; You might do well to keep your flame wars to yourself. They don't do anything constructive in this board.
The purpose of this board is to exchange ideas, including some that may be "out of the box" and therefore a little unorthodox. But you and many others forget that out-of-the-box thinking is what has made a lot of stations successful and moved this business forward. It's the reluctance of today's suits in the front office that have put the broadcasting business into what's now a multi-year state of decline.
Having said that, there are some puzzling assertions in your post. Where you got a #1 ranking for Buzz is beyond me...they are a successful station and no one including me is suggesting it make major changes, but #1? Don't think so, that's WBEE's turf. And saying PXY is #3 with women 12+ (as you must be implying, since you don't qualify further) looks to me to be mathematically very difficult with an overall 12+ AQH that doesn't crack a 5 share, unless the male audience is close to zero (and I can't believe that's the case). By the way, PXY had its second weakest book in years, it's a full share point below where it was 12 months ago.
PXY is an obvious candidate for change since it's long past its prime and way underperforming for a full-B signal. You wouldn't put Tony and Dee on a CHR signal; had you read my earlier post closely, I'm saying they ought to give up that format fight given the heavy competition in their 12-34 target demos, and try to take on a bigger and more lucrative target demo where the traditional main player is on the ropes and vulnerable by flipping to an older-skewing sound to reclaim the people who grew up with it in the 80s and are now floating around looking for a station to call home.
CMF might be an even bigger candidate for change, since its numbers are now about 30% below the level of 12 months ago.
"W 25-34 is the main goal!"
Let's say for the sake of argument that PXY has strength in that demo range. Is that a big enough demo that you can make sufficient money with that alone? Don't you need the 35-54 women who are now clearly in play and looking for a place to land now that Warm is shrinking?
Just thinking out loud, accept it for what you will, agree or disagree, but let's try to be agreeable even as we disagree...
Bob1370 said:"You really need to stop with this nonsense. You have newbies confused and it really drags down the overall sensibility of this board!"
Friendly advide to luvcoors; You might do well to keep your flame wars to yourself. They don't do anything constructive in this board.
The purpose of this board is to exchange ideas, including some that may be "out of the box" and therefore a little unorthodox. But you and many others forget that out-of-the-box thinking is what has made a lot of stations successful and moved this business forward. It's the reluctance of today's suits in the front office that have put the broadcasting business into what's now a multi-year state of decline.
Having said that, there are some puzzling assertions in your post. Where you got a #1 ranking for Buzz is beyond me...they are a successful station and no one including me is suggesting it make major changes, but #1? Don't think so, that's WBEE's turf. And saying PXY is #3 with women 12+ (as you must be implying, since you don't qualify further) looks to me to be mathematically very difficult with an overall 12+ AQH that doesn't crack a 5 share, unless the male audience is close to zero (and I can't believe that's the case). By the way, PXY had its second weakest book in years, it's a full share point below where it was 12 months ago.
PXY is an obvious candidate for change since it's long past its prime and way underperforming for a full-B signal. You wouldn't put Tony and Dee on a CHR signal; had you read my earlier post closely, I'm saying they ought to give up that format fight given the heavy competition in their 12-34 target demos, and try to take on a bigger and more lucrative target demo where the traditional main player is on the ropes and vulnerable by flipping to an older-skewing sound to reclaim the people who grew up with it in the 80s and are now floating around looking for a station to call home.
CMF might be an even bigger candidate for change, since its numbers are now about 30% below the level of 12 months ago.
"W 25-34 is the main goal!"
Let's say for the sake of argument that PXY has strength in that demo range. Is that a big enough demo that you can make sufficient money with that alone? Don't you need the 35-54 women who are now clearly in play and looking for a place to land now that Warm is shrinking?
Just thinking out loud, accept it for what you will, agree or disagree, but let's try to be agreeable even as we disagree...
Understand this...I have way more knowledge about the Rochester market than 90% of the people that post about it....including you. Let's address your so-called points in order....again!
1. You're right to an extent about this board being a place to exchange ideas. But there's a difference between exchanging logical ideas and posting drivel that makes no sense at all, like what you're doing now. I'm not flaming you, I'm merely making sure that people understand how far out of whack you are and they don't assume it's fact!
2. Show me where I said Buzz was #1?!?!? The other Bob made that claim. I didn't...so get your facts straight before you insult me and make accusations that are incorrect. He is wrong as well....Bee is 1, WHAM is 2, Buzz is 3 in 25-54. 12+ I'm sure is Bee or WHAM. I haven't seen the latest numbers yet. PXY is strong with women 12-24 and 18-34 which is mathematcially possible with their 12+ number. You also obviously don't know ratings history...PXY has had worse books than it's last 2 before. Again...12+ is everyone. If you have more books coming from 25-54 diary keepers for other stations than come back for 18-34 stations (which is standard during the last 5 years since Arbitron still hasn't figured out how to reach cell phone only households which is now more than 75% of all 18-34 households) you'll get a 12+ result as you see. Lastly....12+ is a beauty contest that no one puts serious feeling into when sales people are responsible for selling demos.
3. How is PXY an obvious candidate to flip? Entercom kept it and CMF to give their cluster a well defined group of stations that caters to advertisers that target anywhere from 12-54 with both men and women. PXY is the leading CHR in the market and performs more consistently in it's target demo than DKX & Kiss. Tell me the logic in spending millions for that station and then flip it after 2 books as it's owner and then defeating the purpose you originally bought it for?
4. Tell me the logic in making it a Hot AC or something else and fight for dollars in the 25-54 picture? 18-34 has the most disposable income of any generation ever. Yes, there's more money spent on 25-54...but why divide a pie that's currently 6-8 pieces even further when you can win more money available from a pie with 3 slices.
5. PXY is very strong W 25-34...that demo is the life of a mainstream CHR. Win that, you succeed with W 18-34 and also do well W 18-49 & W 25-54 which is what they do.
Stop living off of bad 12+ analysis which doesn't mean anything...PXY shares way less audience with WARM in comparison to DKX & Kiss. It's obvious you don't understand strategy, market dynamics, or Arbitron. Stop the nonsense!
luvcoors,
You have just completely disqualified yourself from having any credibility or relevance on this board by the statements you made to Bob1370. You clearly have no idea who he is, no knowledge of what he has accomplished, or how well he is respected in the broadcast community.
Bob1370 has probably forgotten more about the radio industry then you have ever learned.
You have just completely disqualified yourself from having any credibility or relevance on this board by the statements you made to Bob1370. You clearly have no idea who he is, no knowledge of what he has accomplished, or how well he is respected in the broadcast community.
Bob1370 has probably forgotten more about the radio industry then you have ever learned.
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