BRW: 1510 to sports?

[vmorrison]

1510 will also sell time to other broadcasters with compelling programs.

The other broadcasters' ability to pay and how much they're willing to pay are likely to be the true "compelling" factors here.

Very true my comment was TIC. I think the ability to pay is a key factor. How much they are willing to pay is not as big a factor. There is not exactly a bidding war going on to purchase time on 1510 but Anthony Pepe who runs 1510 knows what he is doing.

 

[raccoonradio]

meanwhile 1200 to...comedy?

 

[leegart]

[/quote]

"Viable" is a lot more achievable with a station with less than a half-dozen full-time employees that plays no music and employs no air talent. As long as there are advertisers gullible enough to believe that they're "in Boston" with this signal, the station will be profitable, I would think. There's also the branding factor -- Disney props up dozens of Disney Radio kiddie stations that never show up in the ratings, knowing that whatever listeners they have are being exposed to the Disney brand. Maybe this will be CBS Sports Radio and NBC Sports Radio's strategy for AM radio: talk, talk, talk, with plenty of mentions of the great content CBS/NBC provides on radio, TV and over the Internet, yadda, yadda, yadda. Boston's parochial nature doesn't mean a thing; they'll take whatever 25-44 males they can scrape up with talk when the big boys in the market are running play-by-play.
[/quote]

But you still need SOME listeners. Good luck.

 

[vmorrison]

Speaking only as someone who purchased time for a few clients who wanted to be on AM 1510 when they were One on One Sports. And that was more than 10 years ago The All National format did ok with sports fans who were not from New England but moved into the area and were not interested in Boston teams and those who really loved College Basketball.

 

[MR. JAROME_CALVIN]

what should happen is 1510 goes to "ESPN Radio" and put the new "NBC Sports Radio" on WEEI. That's what should be done.

 

[whdh1920]

what should happen is 1510 goes to "ESPN Radio" and put the new "NBC Sports Radio" on WEEI. That's what should be done.

one small problem there is that weei is affiliated with espn!! sorry

 

[raccoonradio]

Not letting facts getting in the way of a good story. Yes and 850 will soon be 24/7 ESPN. Let me fix this perhaps:

>>what should happen is 1510 goes to "ESPN DeportesRadio"

Si.
I think the domain name 1510nbcsportsradioboston.com (nice short one) got registered.

 

[Fenway1912]

Not letting facts getting in the way of a good story. Yes and 850 will soon be 24/7 ESPN. Let me fix this perhaps:

>>what should happen is 1510 goes to "ESPN DeportesRadio"

Si.
I think the domain name 1510nbcsportsradioboston.com (nice short one) got registered.

Registrant:
Mouthpiece Boxing Inc.
7 Stonewood Drive
Canton, Massachusetts 02021
United States

Registered through: GoDaddy.com, LLC (http://www.godaddy.com)
Domain Name: 1510NBCSPORTSRADIOBOSTON.COM
Created on: 03-Aug-12
Expires on: 03-Aug-17
Last Updated on: 03-Aug-12

Administrative Contact:
Pepe, Anthony [email protected]
Mouthpiece Boxing Inc.
7 Stonewood Drive
Canton, Massachusetts 02021
United States
(781) 405-5639

Technical Contact:
Pepe, Anthony [email protected]
Mouthpiece Boxing Inc.
7 Stonewood Drive
Canton, Massachusetts 02021
United States
(781) 405-5639

Domain servers in listed order:
NS13.DOMAINCONTROL.COM
NS14.DOMAINCONTROL.COM

 

[raccoonradio]

Anthony Pepe of 1510theZone fame and before that part of "Pepe and the Waterboys" at WEEI

 

[MR. JAROME_CALVIN]

it was just an idea. They could however change affilates?. But, you all are probibly right.

 

[raccoonradio]

ESPN wants a strong station. 850 despite the night pattern situation would beat out 1510 etc.

 

[vmorrison]

Anthony Pepe of 1510theZone fame and before that part of "Pepe and the Waterboys" at WEEI

Anthony Pepe has been running 1510 for the owners for years. To the best of my knowledge, he never left the station after he started working there around 2000. I do not know what his exact title is, but he is the General Manager of WWZN

 

[DanStrassberg]

ESPN wants a strong station. 850 despite the night pattern situation would beat out 1510 etc.

The ranking of AM signals in Boston is: WBZ, WRKO, WEEI, WEZE, WWZN, WXKS (AM). Some people will argue about WRKO vs WEEI and WWZN vs WXKS. WEEI has a slightly better night signal than WRKO in the area a short distance west of WEEI's transmitter in Needham but neither station has an acceptable nighttime signal in that area. WRKO does much better than WEEI in southern NH and Cape Cod. WWZN, despite the killer first-adjacent skywaves from WWKB and WFED, does much better at night than WXKS does--at least on paper. WXKS's NIF is ~13 mV/m (worst offender: co-channel WTLA), whereas WWZN's NIF is in the single digits.