The results of the 2010 U.S. census are in and it's anything but encouraging for the Buffalo region. The Buffalo News offers figures from the 2010 census and describes them in detail.
Erie County lost 3.3 percent of its population and Niagara County declined by slightly more than 1.5 percent. A population decline of 10.7 per cent occurred in the City of Buffalo, while Niagara Falls suffered a loss of 9.8 per cent.
Overall, the Buffalo-Niagara region lost more than 36,600 thousand residents, as the 2010 census indicates a population of 919,040 in Erie County and 216,469 residents in Niagara County. To be certain, the population of some Buffalo suburban communities such as Amherst, Clarence and Orchard Park actually increased, but the overall net for the region is down.
This may not be a "will the last one out turn off the lights" moment. I for one have great faith in Buffalo (call me crazy) and believe there are positive aspects to being "a college town given to academics" such as Madison, Wisconsin. We are afterall, home to the University at Buffalo, Buffalo State College, Canisius College, Niagara University, Daemen College, Medaille College, D'Youville College, Hilbert College and a number of community colleges.
But the latest population figures aren't encouraging news for those who are involved in the media and advertising and work in radio, TV or newspapers. More than likely, national advertising revenue will decline and co-op may be reduced for local advertisers. Politically, Western New York will likely lose one seat in the House of Representatives. One questions the future viability of the Buffalo Bills.
Seventy miles to the east, Rochester posters can be excused if they gloat just a bit as the population of Monroe, Livingston and Ontario Counties actually increased. Rochester very likely will step ahead of Buffalo in market size. USA Today offers a very good interactive U.S. population map.
Some of us can recall working in Buffalo when it was a Top 30 market. Many of the older market vets whom we admire will tell you that it was once a top 15 market. Those days are clearly gone.
One wonders how the latest U.S. Census data for Buffalo will be processed by Cumulus when it enters the market later this year and the effect it might have on the cluster's operation as it competes for revenue with Entercom and Town Square.
Erie County lost 3.3 percent of its population and Niagara County declined by slightly more than 1.5 percent. A population decline of 10.7 per cent occurred in the City of Buffalo, while Niagara Falls suffered a loss of 9.8 per cent.
Overall, the Buffalo-Niagara region lost more than 36,600 thousand residents, as the 2010 census indicates a population of 919,040 in Erie County and 216,469 residents in Niagara County. To be certain, the population of some Buffalo suburban communities such as Amherst, Clarence and Orchard Park actually increased, but the overall net for the region is down.
This may not be a "will the last one out turn off the lights" moment. I for one have great faith in Buffalo (call me crazy) and believe there are positive aspects to being "a college town given to academics" such as Madison, Wisconsin. We are afterall, home to the University at Buffalo, Buffalo State College, Canisius College, Niagara University, Daemen College, Medaille College, D'Youville College, Hilbert College and a number of community colleges.
But the latest population figures aren't encouraging news for those who are involved in the media and advertising and work in radio, TV or newspapers. More than likely, national advertising revenue will decline and co-op may be reduced for local advertisers. Politically, Western New York will likely lose one seat in the House of Representatives. One questions the future viability of the Buffalo Bills.
Seventy miles to the east, Rochester posters can be excused if they gloat just a bit as the population of Monroe, Livingston and Ontario Counties actually increased. Rochester very likely will step ahead of Buffalo in market size. USA Today offers a very good interactive U.S. population map.
Some of us can recall working in Buffalo when it was a Top 30 market. Many of the older market vets whom we admire will tell you that it was once a top 15 market. Those days are clearly gone.
One wonders how the latest U.S. Census data for Buffalo will be processed by Cumulus when it enters the market later this year and the effect it might have on the cluster's operation as it competes for revenue with Entercom and Town Square.